Phyllis Lo Email & Phone Number

Hong Kong

Go beyond the standard in-house agency performance marketing management to max. the sales through tests and studies in customer behaviours, price sensitivity and media mix modelling. Deep dive into frontend and backend data to analyse the efficiency and ROAS of multiple marketing channels for budget planning and management.

- Achieve business goals through digital acquisition across both paid and owned channels- Manage acquisition initiatives from end to end across all digital channels including search, display, programmatic, social, email, affiliates, etc. - Manage digital marketing budget to maximize ROI- Conduct analysis on campaign performance, customer profiles and.

- Drive client’s brand awareness and customer acquisition through paid social and display channels including Facebook, Instagram, Twitters, Pinterest, GDN and programmatic in local and regional markets- Develop and execute strategies and campaigns to hit client’s KPIs ranging from customer/fan acquisition, lead generation, app download and other.

Hong Kong

- Specialize in developing and managing data-driven acquisition campaigns to achieve banking client’s business targets- Perform end-to-end digital campaign management from planning, execution, on-going review and optimization- Exercise a data-centric approach to gain performance and customer insights and use data to improve existing and future campaign.

- Digital Transformation - managed the development of 2 corporate website and the online recruitment platform https://www.hunterguide.com.hk/. Transformed the traditional sales and corporate profile materials to digital formats to facilitate the sale pitch with more potential customers.- Media management across all online and offline channels and overseas.