Phyllis Koegel Email & Phone Number

New York, Ny, Us

Greater New York City Area

• Direct responsibility for the function of sales and marketing globally across multiple business models.• Achieve aggressive revenue growth targets by entering new markets with scalable growth opportunities.• Establish strategic marketing partnerships and analyze market statistics to drive brand awareness and grow traffic and sales. • Coordination of all marketing aspects including trade shows, social media, digital marketing, special events, and webinars.• Collaborate with designers and editorial team on marketing materials including creative presentations, brochures, trend reports and educational videos.• Lead rebranding to improve leadership positioning in category, drive market expansion and advance brand position as the leader in its category.• Develop partnerships with Government Trade Commissions, Food Buyers and Corporate Executives for networking purposes.• Implement marketing strategies, which resulted in 65% growth in revenues by evaluating target market and adjusting strategy to address competitive influences and changing market.

Astoria, New York

• Developed strategic category selling story in collaboration with marketing and sales teams to launch Sabra Hummus and Dips nationwide, which resulted in the Sabra brand being sold to Pepsico.• Collaborated with product development team to effectively modernize and update brand packaging and design.• Successfully organized and handled all roadshows, trade events and marketing campaigns.• Worked with account managers to measure account-specific category sales and devise strategies to increase growth and ROI.• Ensured ongoing support for our customer sales teams in building, executing, and delivering growth plans and presentations.

New York City Metropolitan Area

• Successfully managed event logistics and operations, including contract signing, vendor services, event booking and promotions for Kosherfest Trade Show, World Jewish Expo, and Dessert Expo, producing revenues of over $40 million.• Managed and developed budgets, design of floor plan, signage, show set up, closing, and schedules.• Developed and implemented marketing campaigns to promote shows.• Strategized long-term business needs while driving attendance of buyers and exhibitors.• Supervised team of over fifty staff members during show set-up, sales, marketing, and logistics of each trade show, delivering effective directions to keep teams focused and responsive.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Arts (B.A.), Economics