Director Of Development And Marketing
The Palm Beach County Film & Television Commission
West Palm Beach, Florida, United States
• Responsible for the oversight of The Palm Beaches TV, an OTT platform of County’s first ever tourism TV channel• Oversee annual budget ranging from $250,000-$1,000,000• Responsible for execution of 40 hours of broadcast programming on networks such as PBS and Destination America• Responsible for execution of branded video content reaching 2.3 billion households• Negotiation of various video content contracts ranging from $4,995 to $150,000• Deep understanding of… Show more • Responsible for the oversight of The Palm Beaches TV, an OTT platform of County’s first ever tourism TV channel• Oversee annual budget ranging from $250,000-$1,000,000• Responsible for execution of 40 hours of broadcast programming on networks such as PBS and Destination America• Responsible for execution of branded video content reaching 2.3 billion households• Negotiation of various video content contracts ranging from $4,995 to $150,000• Deep understanding of organization goals and streamlining business operations to maximize available funds• Create, support, and leverage local and key market partnerships to attract tourism and production business in Palm Beach County• Report to Film Commissioner with full accountability for staff performance, as well as organizational quarterly goals.• Directly nurturing relationships with leadership amongst the production community and/or tourism related organizations• Create, oversee, and delegate annual marketing plan initiatives as well as implementing marketing assets in target markets.• Review video, print, and digital content as well as requesting revisions and providing sign off on marketing assets.• Present marketing initiatives and key performance measures to the Board of Directors of The Palm Beach County Film Commission as well as to the Palm Beach County Tourist Development Council, and other tourism and production related organizations such as National Association of Television Program Executives. Show less