Phyllis Mcelroy Email & Phone Number

Seattle, WA, US

Responsible for the overall communication strategy for the Puget Sound Clean Air Agency, ranging from proactive messaging regarding Agency vision and strategic plan objectives to emergency communications for sudden air pollution events e.g. wildfires and the resulting smoke.

Developed on-going digital content strategies, media strategies and paid opportunities to impact brand’s business objectives with the utilization of the digital experience. Analyzed key insights to inform future content and overall business strategies. Consulted brands on the impact of utilizing the digital space to reach company objectives and entice.

Tacoma, WA, US

Direct the creation and implementation of communications and marketing activities for targeted audiences including CHB's messaging and strategy around major decisions, campaigns and issues. I manage brand awareness, content creation and storytelling, executive communications, media relations, and digital outreach–email marketing, newsletters, social media.

Tacoma, Washington, US

*Advise clients in strategic communications, integrated marketing and branding Execute creative solutions, utilizing the power of storytelling so brands can make deeper connections with their target markets *Identify new business opportunities for agency, draft proposals and make business presentations *Craft social media campaigns and content marketing.

*Facilitates all facets of account management, maintaining CRM for monitoring effectiveness of programs and territories.*Responsible for developing and driving the execution of revenue-generating initiatives and facilitating value-added partnership opportunities within target markets. *Identify target accounts and partner leadership.*Present partner.

Hilton Head Island, SC, US

• Actively engage with and mediate fan/follower conversations on social media and identify opportunities/threats in user-generated content for multi-million dollar brand.
• Craft, implement and optimize strategy for brands’ written, social and video content needs.
• Develop monthly report to analyze campaign success, generate applicable insights from program performance to incorporate into future programs, identify new and emerging digital trends.
• Strategically plan and monitor social ad buying with hyper-targeted campaigns to drive performance and results nationally and in local DMAs.
• Acquired over 1 million fans on Facebook, increased followers on Instagram by 200%, and increased followers on Twitter by 60%.
• Won digital creative business after only nine months of effective cultural insights, strategy and community management.

-Provided logistical support for the library’s key communications functions including media relations support.-Produced over 2,000 visually impactful collateral pieces to promote event and exhibits resulting in an 50% increase in student participation.-Assisted with the coordination of first annual Tupac Amaru Shakur Collection Conference, Michael Jackson.

Atlanta, GA, US

-Developed and executed Social Media arm of annual fundraising events resulting in an average of $300,000 raised yearly since starting in 2009.-Increased awareness of World Fitness Day 2010 hosted by Jane Fonda using digital marketing. Event attracted more than 1,500 people to participate in health and wellness activities.-Produced social media engagement.

-Pitched media and handled press inquiries for clients such as the Mansion on Peachtree-Residences, Broadway Across America-Atlanta and SIMON Malls.-Secured print placements for Broadway shows and interviews for cast. Shows included Ain’t Misbehavin’, Wicked and Jersey Boys. -Developed communications to promote The Mansion on Peachtree-Residences..

Assist with all aspects of account coordination, including press releases, media tracking and clipping, event coordination, client administration and office duties.Drafted press releases and media advisories for various clients including Lenox Square, Phipps Plaza, Gwinnett Place Mall, Mal of Georgia, Discover Mills, and Broadway Across America in.

- Write editorial content for Focus (Project Management Magazine).- Create editorial content and topics for E-Newsletter, and PQC’s Project Management blog.- Design postcards for marketing campaign.- Layout articles for Magazine and E-Newsletter.- Conduct market research for ongoing marketing campaigns.- Research speaking opportunities for company CEO.

Atlanta, US

- Design marketing presentations for prospective underwriters.- Worked closely with PR staff to develop messages, write literature, and implement media strategies for campaigns.- Graphically create marketing messages for sales department.- Maintain up-to-date awareness of company activities, industry trends & government regulations.- Process contracts and.

London, GB

- Provided administrative support to sales and marketing staff when necessary.- Prepared network analysis and zip code analysis as well as other market reports for sales staff and management. Reports include: weekly new groups, monthly sales activities, monthly membership tracking, and output of research conducted.- Assisted VP of Marketing with Proposal.

Seattle, WA, US

The Urban Newspaper Workshop is a week-long program that finds talented young people of color within the Seattle region, interests them in the world of journalism and establishes a pipeline as they go from high school to college. Participated as a Marketing Intern where I secured advertisements for the paper as well as worked with production staff to.

Master'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor Of Business Administration, Marketing

High School Diploma