Phyllis Rosenstein Email & Phone Number

Remote Media Buyer negotiating local TV, Radio, Print , OOH & Digital media for General Motors: GMC; Chevrolet, Cadillac and Buick

New York Metropolitan Area, Us

Responsibilities include: Managing the Mediassociates Broadcast Buying team. Negotiation and purchase of Local TV, National Radio and TV, National VOD, Local/National OTT, Digital & Terrestrial Audio (including podcasts and online/streaming audio)and Local Cable (as well as Addressable TV) and Unwired TV for key clients. Involvement/Manage in the purchase and negotiations of sports and client sponsorships in markets, which includes signage, on-site display, features and online, as well as Brand Management, Media Planning and Analytical functions which includes developing CPP/CPM's and blends. Manage the Local Broadcast buying team. Negotiations include the implementation of added value, TV and radio remotes for clients. Additional responsibilities include Account Management in conjunction with agency Account Executives managing TV, Radio and cable campaigns. Team leader for the Mediassociates' "Knowledge Center" with emphasis on Video. . This team serves to inform and guide agency personnel and it's clients on the fast-growing industry trends, changes and highlight tools that can better serve our clients, their campaigns and increase their ROI.

New York Metropolitan Area, Us

Responsibilities include: Managing the Mediassociates Broadcast Buying team. Negotiation and purchase of Local TV, National Radio and TV, National VOD, Local/National OTT, Digital & Terrestrial Audio (including podcasts and online/streaming audio)and Local Cable (as well as Addressable TV), for key clients. Involvement/Manage in the purchase and negotiations of sports and client sponsorships in markets, which includes signage, on-site display, features and online, as well as Brand Management, Media Planning and Analytical functions which includes developing CPP/CPM's and blends. Manage the Local Broadcast buying team. Negotiations include the implementation of added value, TV and radio remotes for clients. Additional responsibilities include Account Management in conjunction with agency Account Executives managing TV, Radio and cable campaigns. Team leader for the Mediassociates' "Knowledge Center" with emphasis on Video. . This team serves to inform and guide agency personnel and it's clients on the fast-growing industry trends, changes and highlight tools that can better serve our clients, their campaigns and increase their ROI.

New York Metropolitan Area, Us

Mediassociates is a media planning and buying agency that guides clients to better advertising campaign results. We partner with internal marketing teams or other external agencies, and focus solely on planning and implementing advertising such as TV, radio, print, digital, social and mobile for improved performance.Responsibilities include: Negotiation and purchase of Local TV, National VOD, Digital Audio (including terrestrial, podcasts and online/streaming audio)and Local Cable (as well as Addressable TV), for key clients. Involvement/Manage in the purchase and negotiations of sports and client sponsorships in markets, which includes signage, on-site display, features and online, as well as Brand Management, Media Planning and Analytical functions which includes developing CPP/CPM's and blends. Manage the Local Broadcast buying team. Negotiations include the implementation of added value, TV and radio remotes for clients. Additional responsibilities include Account Management in conjunction with agency Account Executives managing TV, Radio and cable campaigns. Team leader for the Mediassociates' "Knowledge Center" with emphasis on Video. . This team serves to inform and guide agency personnel and it's clients on the fast-growing industry trends, changes and highlight tools that can better serve our clients, their campaigns and increase their ROI.

Stamford, Ct, Us

• Responsibilities included negotiating, purchasing, maintenance and stewardship of client television, radio, cable, digital, unwired (National), Scatter and DR schedules.

Pearl River, New York, Us

• Involved in negotiating, purchasing, maintenance and stewardship of client television, radio, cable, unwired, multi-cultural, direct response and integrated media schedules.• Established relationships with key station management/vendors to create optimal efficient media schedules and increase profitability.• Identified and developed potential clients through email marketing and networking.• Initiated and closed trade deals with media vendors to increase profitability with Active’s clients.

New York, Ny, Us

• Developed and analyzed marketing and media data to support implementation decisions.• Negotiated optimum buys in terms of cost, efficiency, goals delivery and vendor agreements.• Responsible for up-to-date knowledge of the broadcast marketplace and its opportunities.

Omaha, Nebraska, Us

• Collaborated and organized the start-up of the formation of the New York Chrysler/Jeep buying group.• Maintained constant communication with the planning teams to identify forecast buys coming down.• Engaged and closely supervised the implementation and execution of the media plan, including budgeting, scheduling and establishing benchmarks for control; accountable for accuracy and media intelligence.

New York, Ny, Us