Responsible for developing and executing all Firm marketing functions including events, public relations, business development, advertising and media relations.Create and develop alliances with other businesses and organizations, resulting in synergistic partnerships that benefit all parties.Responsible for the planning and execution of the firm's multi-office strategic marketing initiatives. This includes business development through networking events, tradeshows, local conferences and social media.Design and distribute electronic communications including e-newsletters and articles. Work with staff to provide strong content to better position the firm as a leader in the accounting field and industry-specific niches.Create, design and publish marketing messages in ads and communications including event/seminar invitations, promotional items, and tradeshow materials.Responsible for all aspects of website development and posting of content.Create Firm's social media pages, manage weekly postings and interactions. Monitor analytics to continually maximize reach.Manage all exhibit and trade show materials and representation, booth coordination, setup and layout.

Jim Messina (2016 – Present) Handle all tour publicity and promotions with concert venuesKenny Loggins (2016)Weight Watchers International (2010 – 2018)

Collaborated with multiple audiences, both internally and within the community, to develop projects and campaigns designed to generate visibility and revenue. Oversaw production of commercials, promotional spots and half-hour shows involving advertisers.• Developed and executed Emmy Award winning Academic Challenge marketing promotion and program.• Project managed the highly successful Spotlight 5 marketing initiative that propelled revenues during Good Morning Cleveland and again following the noon news broadcast.• Spearheaded the execution of Best of the Class, an annual marketing program aimed at young adults and their parents.• Wrote and distributed bi-monthly, corporate-wide newsletter, profiling sales marketing successes at ten (10) Scripps Howard-owned stations.• Led corporate marketing involvement in key projects such as Food Network’s Great Big Food Show, Upbeat at the Rock Hall of Fame, and auditions for ABC shows.

Led marketing activities – advertising, media relations, public relations, and seminars – managed a budget of $350,000+. Primary responsibilities: acted as division liaison for sponsorships; directed creation of all collateral materials, direct mail and ads; created national ad campaign and oversaw execution with outside agency; and organized educational seminars.

Responsible for all marketing communications projects including collateral, advertising and public relations; coordinated Alumni Relations program covering over 1,500 EY alumni.• Recognized for the development and implementation of the Entrepreneur of The Year® (EOY) program for northeast Ohio – a high profile marketing program for EY. • Increased EOY corporate sponsorships, cash and in-kind, by over 80% in two years, while reducing expenses by 20% and achieving economies of scale by including eastern Michigan.• Received national Best Practices honors for marketing improvements to the EOY program.• Developed and led a national marketing project: PACE Awards Ceremony.