Phyllis Van Den Berg, Mba Email & Phone Number

Port St. Lucie, Fl, Us

Cincinnati, Ohio, Us

Works on developing and executing a strategy to optimize, track and integrate all digital touchpoints in the customer journeyExecuting marketing initiatives to support business objectives in the areas of analytics, customer and audience insights, campaign tracking, content optimization, conversions, and increasing loyalty and advocacyDeveloping the marketing analytics and reporting strategy and leading analytics projectsAssisted in data collection, cleaning, analysis, and visualization. Conducted data quality checks to ensure accuracy and completeness of data.Developed reports and visualizations to present findings to stakeholders. Providing actionable overall market and customer insights to address key strategic questionsResponsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reportsEvaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experienceAnalyzes A/B and Multivariate tests communicate results and provides recommendations.

Austin, Tx, Us

Created a full strategy blueprint, projections & goals for all clients and oversee the entire onboarding process until the client was assigned to their ads team.Prepared and delivered a completed client strategy summarizing the client's strategy, goals, projections, and the next steps that need to happen too achieve success.Created client projections for their first 30, 60 and 90 days at Hirsh Marketing.Communicate and oversee all clients who are pending in their onboarding process.Supported the ads and/or funnel team with any questions they may have about implementing a new client’s strategyAll clients coming into Hirsh Marketing are set up for success with a solid strategy and first experience on the team through their onboarding process.Assisted in data collection, cleaning, analysis, and visualization. Conducted data quality checks to ensure accuracy and completeness of data.Developed reports and visualizations to present findings to stakeholders.

1. Develop and execute social media strategies: Create comprehensive social media strategies aligned with the company’s goals and target audience. Determine the most suitable platforms and content formats for effective brand communication. 2. Manage social media accounts: Oversee and maintain social media accounts across various platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. Ensure consistent branding, messaging, and visual aesthetics. 3. Create and curate engaging content: Generate high-quality, engaging, and shareable content for social media platforms. This includes writing compelling copy, creating captivating visuals, and identifying relevant industry trends or user-generated content to share. 4. Plan and schedule content: Develop a content calendar to organize and schedule social media posts, considering factors like audience engagement patterns, platform algorithms, and industry events. Monitor post performance and adjust scheduling as needed. 5. Community management: Actively engage with followers, respond to comments, messages, and inquiries in a timely and professional manner. Foster positive relationships with the audience, address concerns, and manage reputation on social media platforms. 6. Monitor and analyze performance: Utilize social media analytics tools to track key performance metrics, such as reach, engagement, conversion rates, and sentiment analysis. Extract insights to optimize future content strategies and campaigns. 7. Stay updated with industry trends: Keep abreast of the latest trends, features, and best practices in social media marketing. 8. Collaborate with cross-functional teams: Coordinate with marketing, design, and content teams to ensure consistent messaging and brand voice across all marketing channels. Collaborate on integrated campaigns and initiatives to align social media efforts with broader marketing strategies.

• Develop and execute paid advertising strategies across various platforms such as Google Ads, Facebook Ads, and other relevant channels. • Conduct keyword research, create ad campaigns, set budgets, and optimize campaigns to maximize ROI and achieve performance goals. • Monitor ad performance metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). • Continuously test and refine ad creative, targeting options, and landing pages to improve campaign effectiveness.• Develop and implement organic social media strategies to build brand awareness, engage the audience, and drive user engagement. • Create and curate compelling content for social media platforms, ensuring consistency in brand messaging, tone, and visual aesthetics. • Monitor social media channels, respond to comments and inquiries, and foster positive relationships with followers. • Analyze social media metrics, track performance, and identify opportunities for improvement and growth.• Develop and execute email marketing strategies, including campaign planning, audience segmentation, content creation, and A/B testing. • Create engaging email content, including newsletters, promotional emails, and automated drip campaigns. • Monitor email campaign performance, analyze open rates, click-through rates, and conversion rates, and optimize campaigns for better results• Oversee website development and maintenance, working closely with web developers or agencies. • Collaborate with cross-functional teams to create and update website content, ensuring it aligns with the overall marketing strategy. • Monitor website performance using analytics tools, identify areas for improvement, and implement optimization strategies. • Ensure website functionality, user experience, and accessibility, while also keeping up with industry trends and best practices.

Milton Park, Abingdon, Oxfordshire, Gb

Social media management, content creation, post schedulingEmail marketing; generating emails, sending emails, and managing marketing campaignsManage/maintain company social media channelsContent Marketing: Creation of flyers, landing pages, free chapters, and moreSupport multiple marketing managers (domestically and internationally)Project managementKnowledge of multiple software systems and programsSalesforce experience