Phyu Ko Win Email & Phone Number

Yangon, Myanmar

• Source and recruit multiple vendors to ensure widest assortment and competitive pricing. • Develop and execute optimal category strategy, pricing, promotions, range, availability, and cost prices to expand both sales and margin. • Part of P&L responsibility for category and assortment including revenue, margin, wastage & other supplier income. • Drive strategic partnership and relationship management of the category's key suppliers to negotiate funding, trading terms improvement, new cooperation initiatives and to ensure a reliable and effective flow of goods. • Provide insights to supply chain team to forecast demand and ensure consistent supply. • Work cross functionally with supply chain, operations, finance and marketing locally and regionally to deliver strategic projects to offer the best customer experience.

Yangon, Myanmar

• Managing and administrating local leading personal care brand.• Oversaw and streamlined all sales, marketing and distribution operations across different channels (i.e.- modern trade, general trade, partner, wholesales) to maximize business efficiency and profits.• Developed marketing activities such as ATL, BTL, trade marketing activities, consumer and end users’ activities to attain and maximize market shares.• Served as a pivot between clients, distribution partners and customers from different channels through sales teams by assisting, negotiating customer needs and resolved problems to maintain business relationships in terms of marketing.• Aligned with clients (suppliers) and internal teams to achieve increasing revenue, profit and business growth by collaborative ly developing integrated strategies.• Assessed sales and distribution performance and adjusted operations to attain objectives.• Drove implementation of new market expansion to propel business forward and adapt to market changes.• Evaluated data to find actionable insights and make product recommendations.• To capitalize on emerging market shares and trends, conducted market and consumer survey and executed new product launching plans and strategies.• Collaborated with sale force teams to optimize performance and conducted ad-hoc trainings.

Yangon, Myanmar

• Managing and administrating two brand accounts which are under Consumer Goods Unit.• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.• Compiled product, market and customer data to forecast accurate sales and profit projections.• Handled data analysis of monthly, quarterly and annual sales and distribution coverage with different aspects and reported to respective internal management teams and suppliers/clients. • Conducted monthly sale and demand projections, arranged and developed monthly Rolling Order Forecast (ROF), stock planning and facilitated to In-bound/ Out-bound Logistic Management. • Developed sales tools, including presentations, trend reports, kitted assets, and product data sheets.• Designed and executed short-term/ long-term marketing strategies and activities including above the line (ATL), BTL and trade marketing activities, consumers and shopper promotions.• Consulted with sales teams and clients(suppliers) to manage marketing initiatives promoting existing and new products to market.

Yangon, Myanmar

• Assisted to develop marketing and branding, consumer promotional approaches to increase customers and market penetration while enhancing customer engagement and driving growth.• Produced regular sales, distribution and inventory reports to evaluate performance, adjust strategies and maintain agile, sustainable operations.• Responded to customer concerns swiftly to maintain satisfaction.• Networked and built strong presence with cross-departmental peers to facilitate operations.• Regulated service delivery to keep operations efficient and in line with budget requirements.• Forecasted assigned brands' needs and scheduled employees to meet expected demands.• Aligned team actions with company policies and industry standards.• Monitored front-line staff performance and enacted improvement plans, coordinated disciplinary actions or provided rewards.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Business Management