Pia Aarestrup

Pia Aarestrup Email and Phone Number

Marketing Consultant / External Lecturer CBS / Interim / Start-ups / Business Development / Innovation / Branding / Communication / Strategy @ Copenhagen Business School
Pia Aarestrup's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Pia Aarestrup's Contact Details

Pia Aarestrup work email

Pia Aarestrup personal email

n/a
About Pia Aarestrup

Strong business acumen with profound experience developing global business and marketing strategies, ensuring that such strategies are converted into activities, actions and the bottom line. Identify, build and drive new business areas, processes and business functions successfully from start-ups to global corporations.Focus on how a customer driven approach influences innovation, business and growth opportunities.Facilitate knowledge, challenge capabilities, coach learning processes and ensure that the evaluation of results creates insights and learning for management, founders and employeesSpecialties: Strategic marketing, business development, innovation of business models, market and industry research identifying new business opportunities, customer driven product development from idea to roll out, global product launches, branding, market communication, product management and business unit responsibility, establishment of new functions, development of new business areas, change management, international cooperation, human ressource management, project management, university teaching and supervision.

Pia Aarestrup's Current Company Details
Copenhagen Business School

Copenhagen Business School

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Marketing Consultant / External Lecturer CBS / Interim / Start-ups / Business Development / Innovation / Branding / Communication / Strategy
Pia Aarestrup Work Experience Details
  • Octlight; Pk Chemicals; Anycore Tag
    Marketing Consultant
    Octlight; Pk Chemicals; Anycore Tag Oct 2020 - Present
    Copenhagen, Capital Region, Denmark
  • Universities Of Aarhus, Aalborg, Odense And Roskilde
    Appointed Censor In Business Economics At The Universities
    Universities Of Aarhus, Aalborg, Odense And Roskilde Apr 2018 - Present
    Denmark
  • Copenhagen Business School
    External Lecturer
    Copenhagen Business School Aug 2015 - Present
    Copenhagen Area, Denmark
    Lecturing and training master level students in International Strategic Management and in Marketing Strategy and Planning in an International Perspective. Supervision of master level students with their master theses, projects and internships in companies.Censor of master theses at the Universities´ Master of Science and Business Administration Departments (Roskilde Universitet, Syddansk Universitet, Aarhus Universitet og Aalborg Universitet)
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  • Pk Chemicals A/S
    Director, Business Development & Marketing
    Pk Chemicals A/S Feb 2015 - Jan 2019
    Copenhagen Area, Denmark
    Supporting the transformation of the company to a professional, efficient organization including growth from 25 to 72 employees and doubling the top line in close cooperation with the CEO. Development of partnership agreement and executing interaction through-out the development process with large European and US customer. Project manager for product development of new business areas including building the regulatory competences for CEP applications for products in Europe. Driving the branding process and development for PKC and implementation in all communications. Ad hoc tasks for CEO including profound market research of global business opportunities, strategizing, development and implementation of human resource strategies, policies, recruitments and HR-D tasks.Scrutinizing existing business contracts and handling issues with partners, and developing new business contracts. Sales responsibility for products for a new business area and for a large customer within PKC´s contract manufacturing segment.
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  • Me-Fa A/S
    Product Manager, Head Of Product Management
    Me-Fa A/S Nov 2009 - Feb 2014
    Establishment of and responsibility for product management function and business development.Structure, optimize and manage product development in Polish development department. Drive upgrading of product category through user driven product development and focus on new innovative business opportunities.Drive portfolio management and price setting in retail driven sales channelsReveal European & Nordic business opportunities, develop strategies and execute strategies. Responsible for product marketing online and in-store, launch and sales support.
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  • North Media A/S
    Marketing Director
    North Media A/S Dec 2007 - Aug 2009
    Responsible for marketing function for print/online job portal; business development, change management, branding, visuel identity & communiciation strategy, PR strategy, market analysis, establishment of efficient online marketing BtC and BtB, restructuring of the marketing processes and optimisation of the marketing efforts including focus on ROI on marketing activities
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  • Coloplast A/S; Wound Care
    Int. Senior Communication Manager
    Coloplast A/S; Wound Care Feb 2006 - Nov 2007
    Business & product branding, communication strategy for division, visual identity campaigns and packaging, global campaign development and roll out, strategic marketing projects, sales support, dialogue marketing, industri analysis, business strategies, web strategies, function, staff and project management responsibility
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  • Coloplast A/S; Wound Care
    Senior Project Manager
    Coloplast A/S; Wound Care 2005 - 2006
    Project manager for strategic marketing projects; "right" hand for VP marketing
  • Coloplast A/S; Wound Care
    Int. Senior Product Group Manager
    Coloplast A/S; Wound Care 2001 - 2005
    Global business responsible for product area - 0,5 billion in turnover, and responsible for marketing support department
  • Coloplast A/S; Continence Care
    International Product Manager
    Coloplast A/S; Continence Care 1995 - 2001
    Global business responsible for two product areas - 0,6 billion in turnover, product management, product development from idea to launch, product strategies, business development, project management of cross functional product group, sales support, portfolio management
  • Kilroy Travels International
    International Marketing Manager
    Kilroy Travels International 1992 - 1994
    Establishment of and responsibility for the corporate Nordic marketing function, coordinate and optimize the marketing efforts in the acquired 4 Nordic sales companies, marketing strategies, branding, concept development, campaign planning, market research.
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  • Air Liquide
    Marketing Manager
    Air Liquide 1991 - 1992
    Establishment of and responsibility for the marketing department after the company was aquired by a Frech multinational gas company - 6 employees. Sales support, research & new market opportunities, marketing campaigns, in-house production of campaign material and displays for distributors.
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  • Purup Electronics A/S
    International Marketing Coordinator
    Purup Electronics A/S 1988 - 1991
    Marketing responsible for product development of software and hardware for the graphic industri. Strategies, market research, sales support to subsidiaries and dealers

Pia Aarestrup Skills

Product Management Product Marketing Strategy Product Development Marketing Strategy Market Analysis Business Strategy International Marketing Market Research Product Launch Marketing Communications Online Marketing Project Management Management Marketing Management New Business Development Product Life Cycle Management Brand Development Market Planning International Sales Sales Operations Cross Functional Team Leadership Product Lifecycle Management Prince2 Marketing International Business Business Development Change Management Strategic Planning Strategy Development Competitive Analysis Product Strategy Process Improvement Promotions Medical Devices University Teaching

Pia Aarestrup Education Details

Frequently Asked Questions about Pia Aarestrup

What company does Pia Aarestrup work for?

Pia Aarestrup works for Copenhagen Business School

What is Pia Aarestrup's role at the current company?

Pia Aarestrup's current role is Marketing Consultant / External Lecturer CBS / Interim / Start-ups / Business Development / Innovation / Branding / Communication / Strategy.

What is Pia Aarestrup's email address?

Pia Aarestrup's email address is pi****@****mail.dk

What schools did Pia Aarestrup attend?

Pia Aarestrup attended Copenhagen Business School, Kea, Handelshøjskolen I Århus / Aarhus School Of Business, Handelshøjskolen I Århus, Marselisborg Gymnasium.

What are some of Pia Aarestrup's interests?

Pia Aarestrup has interest in Children, Disaster And Humanitarian Relief, Health.

What skills is Pia Aarestrup known for?

Pia Aarestrup has skills like Product Management, Product Marketing, Strategy, Product Development, Marketing Strategy, Market Analysis, Business Strategy, International Marketing, Market Research, Product Launch, Marketing Communications, Online Marketing.

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