Pia Evinger Email & Phone Number

Stockholm/Oslo

Lead and support negotiations with key platform operator across the Nordic Region, creating and maintaining strong client relationships to maximize FIC distribution business.Drive distribution related business development projects and identify, seize, leverage and manage deployment of new revenue, including digital and non-linear.

Stockholm

Responsible for content strategy.Participate in general development of strategies to maintain existing and reach new pay-tv customers. Lead and support negotiations, striving to optimize value of deals for all markets through a Nordic position whenever possible. Working closely with marketing and product departments in developing packaging and consumer offering strategy, linear and non-linear. Secure a good and constructive relationship with content owners and networks in order to enable a constant product development to meet market demands.

Stockholm, Sweden

Half time marketing manager at Plan International SwedenHalf time development and editor of social media platforms for Kolmården Wild Life Park

Stockholm, Sweden

Overall responsibility for budget and planning of programming, marketing and PR with the objective to maximize ratings and demand for the total portfolio and thereby supporting affiliate and ad sales revenue streams. I headed a department of 3 people and worked close with the affiliate and ad sales departments.

Stockholm, Sweden

Responsible for the distribution sales in the Swedish market meaning negotiate distribution deals and key accounting all operators in the Swedish market. Some deals included several Nordic markets and later also new platforms and services such as mobile, online and VOD. I closed mobile deals with all mobile operators except with 3 in most of the Nordic markets.I initiated and developed a VOD service for IP-TV starting out in Sweden and then gradually launched in Finland and Norway. This was a major factor enabling a large and successful Nordic deal with the number one IP operator, TeliaSonera. It further put Discovery in a good negotiation position with other operators.

Stockholm, Sweden

As project manager of distribution I was responsibility for optimizing the number of subscribers of all pay TV networks being TV4 Plus, TV4 Film, TV400 and TV4 Fakta. The work involved planning and execution of marketing, sales and information activities. I had regular contact with marketing, sales and customer service departments at all operators as well as property owners and players in the SMA TV segment. I also carried out a number of smaller negotiations and amendments of existing contracts.

Stockholm, Sweden

The game and lottery market in Sweden was undergoing some major changes and permission to operate games and lotteries via SMS and Internet was just about to be allowed. Together with a previous colleague I started POC Entertainment (Piece of Cake) with the ambition to develop and operate games, competitions and long-term lotteries in co-operation with non-profit organisations. The idea was to develop entertaining concepts based on competitions but also fundraising activities for TV, web and mobile platforms. Among other things POC developed and launched the first ever collection carried out via SMS and the recipient was the Swedish UNICEF. The concept was a modern relay, set up as a race and every SMS sent forward initiated a donation.

Stockholm, Sweden

Vision Park was founded in 1997 with initial focus on development and publishing of interactive games. Through a merger with Multimedia Norden in 1998 the company also got its own distribution channels in Scandinavia and added marketing and sales of 3:rd party products.Publishing Director & member of the management team2000 – 2001During 2000 Vision Park undertook a major reorganisation and the publishing department achieved a central role responsible for marketing, PR, online games, producers, production and export of own titles.I was responsible for developing and establish the new publishing department with a total of approximately 15 people in Sweden, Norway and Denmark. This included budgets and business plans as well as participating in product development and creative meetings. Marketing Manager & member of the management team 1997- 2000Responsible for concept/packaging and marketing/PR/sales of own and licensed products. Initially in close cooperation with external distributors and later with Vision Parks own sales departments in all territories. Responsible for 1-2 persons in the marketing dept.

Stockholm, Sweden

IQ Media was a distributor of international (English and American) games in the Scandinavian market. The company was bought by BMG Sweden in 1995 and thus began the development of proprietary products. These were marketed in Scandinavia and internationally. I was responsible for marketing and PR of own and licensed products as well as manufacturing of own products and headed 1 person.

Stockholm, Sweden

BMG was part of the German Bertelsmann group, and in Sweden counted as one of the 6 majors.Marketing Manager & member of the management team 1994 – 1995I was responsible for marketing and promotion of BMG’s local and international artists the Swedish market. I headed a department of 8-10 persons consisting of product and promotion managers. Promotion Manager & member of the management team 1993 – 1994 I headed the promotion department, consisting of in all 3 persons, which was responsible for promotion of BMG’s local and international artists on the Swedish market.

Stockholm, Sweden

FilmNet (later Canal Plus and now Cmore) with head quarter in Stockholm, Sweden and established in Norway, Denmark, Finland, Belgium and The Netherlands. My area of responsibility was mainly for the Nordic territory but also to optimize cooperation with Holland and Belgium. Nordic Marketing Manager & member of the management team 1992 -1993I headed the marketing department in Stockholm with 11 persons and had the overall responsible for the marketing departments in Norway and Denmark.My position included responsibility for advertising and media agencies, consumer campaigns and co-operation with retail and operators. I was responsible for PR, tradeshows, internal information and conferences as well as CRM including FilmNet Club, FilmNet Magazine, FilmNet Collection and other activities I was further responsible for the purchase, planning and cooperation with the external studio that delivered on-air promotion, design, trailer planning and production. Marketing assistant Sweden 1989 – 1991I reported to the Nordic Marketing Manager and was partly responsible for all above.

Stockholm, Sweden

Dobber (Jeans & Leisure wear) held a significant market position competing with Levis during a major part of the 80’s. As a marketing assistant, I shared a wide responsibility for marketing campaigns, production of material and sales activities for all markets being Sweden, Norway, Finland, Belgium and The Netherlands.