Marketing and Sales Enablement are two important functions in a company that are closely related and focus on supporting and optimizing the sales process. My goal is not only to raise awareness for our company by identifying target groups, analyzing markets, developing marketing strategies and conducting advertising campaigns but also to enable the company to become a trusted environment for our existing and potential customers -because Cyber Security is based on trust.In the field of Sales Enablement it is my responsibility to support our sales team throughout the sales lifecycle by equipping them with the necessary resources and tools. My tasks include creating sales stories and materials, providing training and education for the sales team, and implementing as well as improving sales processes.