Pia Klippgen Email & Phone Number

Berlin, DE

Berlin, Deutschland

Berlin, Germany

• Collaborating with a small team to transition HOLY's online success (>50 million/year) to achieve HOLY’s initial retail success in 2024, proving product-market fit and establishing a scalable setup for 2025
• Developing and executing retail marketing strategies, significantly increasing brand visibility, boosting product sales, and enhancing customer engagement, launching HOLY as an omnichannel brand in over 2,000 points of.
• Leading project management efforts to ensure seamless collaboration with brand, digital media and content teams, sales, supply chain, and retail operations teams, driving successful offline launches

Lissabon, Portugal

• NOVA SBE´s student club for Personal Well-being and Self Development
• Leading the Communications team of Mindspace in all things branding, design and social media.
• Responsible for the rebranding and positioning of the club to broaden and strengthen the target group.
• In charge of all physical and digital merchandising, including clothing, postcards, stickers, wallpapers and planners. Mindspace is NOVA SBE´s student association for personal development, physical and mental well-being.

Berlin, Deutschland

• Launching Sellpy in Germany and Austria and developing Sellpy's brand awareness and recognition through coordination and execution of marketing campaigns
• Responsible for all German-speaking organic content including website and app, social media channels and newsletter
• Autonomously launched Sellpy ́s TikTok channel growing it to 20K+ followers, promoting increased awareness for secondhand fashion
• Leading all German-speaking paid and unpaid influencer marketing activities, executing of over 500 influencer collaborations
• Setting up marketing partnerships and executing marketing activations online and offline
• Managing a team of one marketing working student and one intern

Berlin, Berlin, Deutschland

o Target group, competitor and market analysis for clients and pitcheso Social media strategyo Influencer marketingo Social listening and reportingso Trend researcho Creative briefings

Greater New York City Area

o Taking care of PR samples and celebrity collaborationso Digital lookbook design and content production assistanceo E-Commerce - Shop Managemento Sales research and market analysiso Organization of celebrity and influencer giftings

Munich Area, Germany

o Briefings for all exclusive campaignso Concept creation for 360 degree campaigns and customereventso Ideation, concept and handling of an exclusive Instagram channelfor high value clientso Monthly reportings of all campaigns and preparation of monthlyall heads campaign meetingso Market and brand research

Munich Area, Germany

o Organization, maintenance and content creation for the webshop with Styleshootso Organization and preparation for campaign Shootingso Distribution of PR Samples, placements in magazineso Clipping reportings

Hamburg Area, Germany

o Product management, quality control, product developmento Quality control of production samples, communication with supplierso Styling and preparation of catalogue shootings

Master Of Science - Ms, Management, Gpa: 1,3

Activities and Societies: • Team Lead Communications at NOVA Mindspace, a student club promoting well-being throughout the institution –.

Bachelor Of Arts - Ba, Fashion & Design Management, Gpa: 1,2

B.A. Thesis: "Experiences to remember - Langfristige Kundenbindung durch multisensorische immersive Erlebnisse?" Grade: 1,0 • Relevant.

Bachelor Of Arts - Ba, Fashion- & Design Management

Semester abroad in New York City, USA Main Courses: Merchandise Planning & Buying, Visual Merchandising, Human Resources, Ideation of a.

Propedeuse Diploma, International Fashion Management

Foundation Year in Fashion Management, Design & Branding Main Subjects: Product Management, The Business of Fashion, Graphic Design.

Abitur

Year Abroad, Transition Year