Spearheading marketing efforts at Quigley Eye Specialists, achieving remarkable growth in new patients acquisition, referrals and in generating digital leads.• Implemented successful marketing strategies leading to 116% YoY Growth in Total New Patients• Increased new referred patients by 23% YoY through targeted marketing support• Redesigned company website and produced engaging video content of providers and patients for enhanced brand visibility

Marketing leader responsible for driving patient acquisition through segmented communication and multiple touchpoints. Verticals include ophthalmology, optometry, aesthetics, and facial plastics; multi-unit provider locations and ambulatory surgical centers. - Responsible for strategic agency and technology partnerships to optimize the patient journey and generate appointment conversion.- Design and automate marketing lead generation through enhanced SEO, digital and traditional platforms, retargeting, website optimization, creative design, email/SMS marketing, and patient outreach.- Develop B2B and B2C physician and patient communication materials and event marketing. - Generate revenue and EBITDA growth attributed to marketing efforts while rebuilding organization through the implementation of marketing operating effectiveness.- Deployed new agency, and email marketing technology partnerships scaling marketing efficiencies.

Liberty Health Sciences is a leading cannabis brand committed to providing a trusted, high quality cannabis experience based on our genuine care for all cannabis users and a focus on operational excellence from seed to sale and beyond. Liberty’s measured approach to expansion opportunities maximizes returns to shareholders, while keeping consumers’ well-being at the forefront of what we do. For more information, please visit: https://libertyhealthsciences.com/• Achieved +58.7% YOY revenue growth by working with the key stakeholders to create an appropriate promotional strategy as well as a regional retail marketing strategy and mapping out the tasks needed to implement that strategy• Played instrumental role in New Product Innovation resulting in launching 10 new products in the last 12 mo. by maintaining overall project planning calendar and master timeline for marketing and research, including key events, milestones and deliverables• Tactically organizing promotional activities for new product and service launches• Managing ecommerce platforms to grow online traffic to brand• Managing and supervising marketing projects from beginning to end• Managing retail brand elements across regional retail locations, prioritizing consistency, and convenience

The primary objective of my role was to collaborate with Marketing, Visual, Creative, Production and Project Management to ensure the Brand meets all project milestones.Chico's FAS, through its brands – Chico's, White House Black Market, and Soma, is a leading omni-channel specialty retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items. • Achieved annual sales growth by +8.8%, with profit +8% to budget by improving operational planning and business frameworks within cross-functional teams.• Shortened creative execution time by 10% by strategically delegating daily activities, monitoring output and rewarding positive contributions.• Identified, implemented and maintained new marketing processes to improve outcome of projects.• Responsible for ~$700k annual in-store signage budget

Chico's FAS, through its brands – Chico's, White House Black Market, and Soma, is a leading omni-channel specialty retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items. • Strengthened new customer file by 7% YOY • Increased brand awareness and generated leads while managing internal and external digital marketing campaigns and programs.• Achieved 2M bras donated through Soma's campaigns and charity events.• Assist in development of brand’s Loyalty strategy and creative refresh • Identified, implemented and maintained new marketing processes • Responsible for copy and coordination with Legal for all marketing disclaimers • Ensure success of product launches by coordinating and maintaining cross functional task force• Coupon Code management for all marketing promos

• Trusted by Senior Executives including the SVP Analytics & Insights and the Brand President of WHBM by making independent, informed and appropriate decisions to ensure efficiency in their every day workflow.• Regularly handle critical, highly sensitive and confidential matters calmly and with utmost professionalism• Act as liaison to executives' direct reports and their staff anticipating needs and deliverables in a fast-paced environment• Prepared & coordinated presentations to ensure executives and teams are prepared with necessary materials for meetings • Responsible for creating, reviewing and approving expense reports and travel arrangements ensuring financial discipline and policy adherence.

• Responsible for the sales and marketing budget, forecasting, advertising, marketing and business plans• Drove revenue management strategies and the annual revenue budget including approval of marketing materials• Promoted brand awareness, managed local and regional budgets, and maintained partnerships • Routinely handle confidential sales, operation reports and information• Drove sales and negotiation for marketing partnerships and advertising• Preparation of weekly/monthly reports for Corporate Director• Oversaw hiring, training and annual reviews for staff including supervision of the sales coordinator • Created and maintained daily and weekly sales department checklists• Accommodated the needs of most demanding clients by providing excellent customer service with diplomacy & professionalism• Increased hotel’s client base and delivered monthly sales quotas• Maintained local and national corporate accounts

• Administrative Assistant to Director of Group Sales, Sales Manager; Northeast Market and the Director of Transient Sales• Supported Sales Managers through prioritization and organization of schedules, call/mail screening• Developed sales proposals & sales agreements• Planned and personalized site inspection visits for potential clients• Acted as a liaison between potential clients and other departments • Provided support to senior leadership by developing and assuming basic management responsibilities