My first job at 21 years old was for a Filipino owned global advertising agency, Campaigns & Grey. I was the Creative Traffic Manager and my main tasks include costing out and mounting print shoots, contacting creative suppliers, casting talents for ads and creating their contracts, assisting at photo shoots, and trafficking the workload schedule from the account managers and for the creative team. After 3.5 years of learning and building contacts in the advertising industry, I summoned the courage to put an events marketing agency in 2015 called Activenture and a modelling agency for kids called Wonderkids. In 2016, I ventured in celebrity talent management and registered another agency, W Talent Management (www.wtalentmanagement.com). Aside from representing some of the top Filipino celebrities, presenters, and content creators, we also work with international celebrities and personalities for various projects in the Philippines. I also do consultancy for branding and imaging for celebrities and personalities.In 2019, we started representing creative talents through a new division called Wield Creatives. Over the past 20 years, I've developed expertise in the fields of talent and client relations, advertising, entertainment, branding, marketing, events, and promotions. I greatly believe in Filipino talents (from the entertainment, fashion, arts and culinary industries) and my mission is continue to build, support and promote our people to a more diverse and global audience. At this time, I am constantly looking for opportunities and colleagues in the industry that can help with this goal. I also would like to learn more about new business trends, about digital marketing, and how to effectively run an e-commerce platform as I also have a small Party Supplies e-commerce business called The Party Pals (www.partypals.ph).Specialties and Expertise:- Talent Management and Representation- Deal Structures, Negotiations, and Contracting- Digital and Social Media Strategies and Promotions- Talent Casting- YouTube Channel Management, Content Creation and Brand Partnerships- Producing Print, TV, and Video Shoots - Brand Identity- Events Ideation and Organisation- Connecting People
Listed skills include Advertising, Marketing Communications, Integrated Marketing, Digital Marketing, and 19 others.
