Merchandising Director | Non-Bridal Buyer
Current• Focusing on strategic e-commerce merchandising, buying, marketing and planning, I designed and curated a brand new website dedicated to showcasing artist-made jewelry and essential pieces that beautifully complement Green Lake Jewelry Works custom jewelry craftsmanship and artistry.• Manage all aspects of website development, including design, merchandise curation, and user experience.• Lead and collaborate with a talented creative team of photographers and social media specialist to execute marketing strategies, including developing engaging content that drives brand awareness. • Utilize sales and customer feedback to inform merchandising decisions and pricing strategies.