Pia Hämäri Email & Phone Number

Helsinki, Fi

Helsinki, Uusimaa, Finland

As Head of Marketing for Futurice Finland, I drive strategic and operational marketing initiatives, aligning them with overarching business objectives to enhance brand recognition, market presence, and client engagement. As part of the extended leadership team, I contribute to shaping Futurice’s direction in the Finnish market.Key Achievements:- Business Growth: Supported the creation of a substantial marketing-affected pipeline and achieved a 35% increase in marketing-attributed deals through targeted campaigns and innovative strategies.- Thought Leadership: Expanded the thought leadership program by coaching 14 key individuals and producing cornerstone content, such as a widely adopted playbook on transformative business practices.- Campaign ROI: Delivered exceptional results from high-impact campaigns, including one achieving an ROI of 8875%, reinforcing the strategic value of marketing in driving business outcomes.- Digital Marketing Excellence: Tripled brand visibility through enhanced SEM and SEO efforts, resulting in a 146% growth in organic social leads and 65% overall lead growth.- Media & Audience Reach: Secured extensive media coverage, reaching over 5.4M viewers and readers across leading platforms, significantly amplifying Futurice’s market presence and thought leadership.Strategic Contributions:- Data-Driven Marketing: Improved HubSpot processes with advanced lead scoring, enabling precise targeting and optimizing campaign performance. Achieved balanced lead generation across channels for sustained growth.- Cross-Functional Leadership: Collaborated with sales and leadership teams to align marketing strategies with business goals, fostering seamless integration and driving innovation.- Strategic Positioning: Established cohesive, multichannel campaigns under unified themes, ensuring consistent messaging and enhancing the company’s long-term market positioning.

As the Marketing Lead for Finland and Sweden, I delivered strategic marketing direction, aligning marketing operations with country-specific growth strategies. My role encompassed planning and executing data-driven campaigns, fostering thought leadership, and deepening client relationships through innovative marketing programs.Key achievements:- Revenue impact: Contributed to +162% YoY growth in marketing attributed revenue by developing strategic campaigns, such as the Public Sector GenAI initiative (ROMI: 9103%) - Lead generation: Increased marketing-sourced leads by 94%, driven by a strong focus on digital channels like SEO and paid social, achieving a 277% growth in organic social leads.- Strategic initiatives: Launched a key account program yielding a 15 246% ROMI- Thought leadership: Designed a thought leadership program identifying and coaching six thought leaders, resulting in the launch of the "Tiennäyttäjät" podcast, which ranked in Spotify Finland's Top 100 podcasts.- Media Visibility: Secured high-profile media placements, reaching over 8.5M impressions, including features in Kauppalehti, Talouselämä and Huomenta Suomi.- Event strategy: Organized impactful events like SuomiAreena and Public Sector GenAI workshops, blending physical and digital outreach to engage diverse audiences.Leadership & Collaboration:- Cross-Regional Alignment: Successfully managed marketing operations across Finland and Sweden, implementing shared frameworks to enhance regional synergy.- Navigating challenges: Maintained performance excellence despite a budget reduction, ensuring alignment with business objectives and delivering high-impact results.

Helsinki, Uusimaa, Finland

As Marketing Lead for Futurice Finland, I drove the strategic marketing agenda, connecting marketing operations, strategic initiatives, and thought leadership to the broader business goals. Reporting directly to leadership and collaborating closely with sales and business development teams, I transformed marketing into a revenue-driving, insight-led function.Key Achievements:- Revenue growth: Contributed to generating multi-million marketing-attributed pipeline through targeted campaigns and strategic marketing efforts.- Strategic campaigns & Programs: Launched a key account program and developed an ABM framework, increasing lead generation by 141% in H1 2023. Delivered a product management campaign with an impressive 8087% ROMI.- Thought leadership & PR: Created and coached a thought leadership program for 2023. Boosted PR visibility by 139% in 2022, securing coverage in leading publications like Kauppalehti and Tekniikka & Talous.- Innovation in operations: Developed a marketing dashboard in HubSpot, enabling advanced data analytics and streamlined marketing processes. Suggested and executed contact property enhancements in HubSpot to deepen client insights.- Cross-functional collaboration: Bridged marketing and sales through regular portfolio sales meetings and joint workshops. Supported business planning with proactive trend reporting and insights.

Helsinki, Southern Finland, Finland

Leading Finland's strategic marketing programsIn this position my main responsibilities include the planning and execution of strategic marketing activities targeted to segmented clients. The work has strong connection and relationship with business development and includes working closely with business engineering and sales. All in all, the work can be divided into four main categories:- Brand management in Finland: responsible for implementing new brand in Finland, internal training and education of resources and ensuring all marketing materials are in line with our new look and voice.- Content marketing strategy and development: production of What's next -podcast series, coordination of content in Finland and localizing and implementing global campaigns- Segmented key clients program: ensuring targeted marketing for top clients, planning campaigns around key themes and project management for Insights (formerly known as Ratkaisu) - CGI's largest client event- Marketing operations: working together with business development to ensure proper use and utilization of CRM and ensuring our marketing wheels keep on turningMember of the board and Comms Lead in Women to Women -networkMarketing lead for cybersecurity practice - including cyber game Spoofy (until 12/20)

Helsinki Area, Finland

In charge of BU GTO's marketing and communications. As BP my activities consist (but are not limited to): marketing strategy, campaign planning & execution, internal & external communications, marketing partner & vendor agreements, brand strategy, ABM activities, and budgeting. In addition, I'm in charge of CRM's & GDPR's marketing side and work as project manager for CGI's largest client event Ratkaisu. Marketing manager for Spoofy

Helsinki Area, Finland

As strategic marketing manager my responsibilities include marketing and communication activities for CGI Finland's Emerging Technology Practice (CGI Next). Activities consist (but are not limited to): marketing strategy, campaign planning & execution, internal & external communications, marketing partner & vendor agreements, brand strategy, ABM activities and budgeting. In addition I work closely with our BD director to ensure seamless cooperation between sales and marketing.CGI Next has 6 units that are Digital Business Platforms, Digital Productivity, Cloud Native, Cyber Security, Digital Insight and Business & Design.

Helsinki Area, Finland

As program manager my responsibilities include marketing and communication activities for Sub-BU Manufacturing & Retail. Other responsibilities include: digital marketing, content and inbound marketing, outbound marketing, website management, development and analytics, event management as well as the creation of sales and marketing materialsMember of the board in Women to Women, Finland's Women of CGI network.

Espoo, Finland

In charge of marketing, communications and events for Financial Services sector in Finland.Project management and training for SharePoint 2016 in Financial Services Strategic marketing actionsPart of Ratkaisu project team: together organizing CGI's largest annual customer eventProject manager for Millenial Banking Survey

Helsinki Area, Finland

Drives Service - Global service product management -team.Responsible for renewing global SharePoint site and document management.Conducting research on customer involvement in new service development. Creation of marketing and training material (Camtasia). Global support for countries executing events for involving customers to service product development. Assisting in new service development idea generation actions. Organizing two-day, international conference event and attending SLUSH as ABB representative in Nov 2016

Helsinki

Drives Service - Global service product management -teamCoordinating service product related customer eventsHelping develop customer-oriented service product developmentOther assisting jobs relating to global service products

Master Of Science (M.Sc.), International Marketing Management, 3.60

Master's degree that constitutes of strategic marketing, international business and technology and innovation management modules.

Minor, Communication, General

Basic studies of communication to form a Master's degree minor

Visiting Student/Undergraduate, Human Resources Management/Personnel Administration, General, A-

Studying for a minor in Human Resource Management in January - April 2015

Bachelor'S Degree, International Business

Activities and Societies: Master's Tutor, International Tutor for incoming international students, Event Manager at Parru ry, Publicist.