Pia Jønsson is a writer, editor, concept developer, lecturer and mentor. Customers are big public institutions, private companies, and societies as well as micro enterprises. Pia takes care of each project from the very first idea until launching and marketing are carried through.The pivotal points are professionalism and zest. Collaboration is based on dialogue and a thorough understanding of the customer, the requirements, and the specific target groups. The choice of content and form, tone of language, visual expression, artistic means and media are grounded in thorough analysis and a creative process, which leaves room for innovation taken into account objectives, values and budget.Pia Jønsson functions as a mentor for immigrants and micro enterprises, who may want a qualified dialogue about career possibilities, marketing or personal professional challenges. She keeps up to date through jobs as an external examiner at the universities and other institutions of higher education.Pia Jønsson is co-author and co-editor of the book ‘Den digitale bog- fra papir til pixels’ (Nov. 2015), about the broad spectrum of analogue book genres being transformed into digital formats, author of ‘Nordic Bookbinding’ (2009) about a Nordic book binding exhibition and the craftsmanship behind the skill, author of the very praised ‘Rum til at arbejde’ (2009), a handbook for micro enterprises, and co-author and co-editor of ‘Børnebilledbogen – indblik og udsyn’ , an anthology about illustrated books for children. Pia Jønsson holds a Master of Arts in Literature and in Film & Media.METAFOR is run by Pia Jønsson.www.metafor.dkSpecialties: Strategic cross media communicationConcept, context, contentMentorship