Direct all sales and marketing activities for the OEM segment including P&L management, development and implementation of marketing strategies and collateral materials. Currently manage both factory and independent sales teams, and have focused their activities on market share acquisition through new product sales and aggressive pricing strategies. Responsible for increasing the overall profitability of the OEM segment, and have done so through strategic price increases and targeted product and… Show more Direct all sales and marketing activities for the OEM segment including P&L management, development and implementation of marketing strategies and collateral materials. Currently manage both factory and independent sales teams, and have focused their activities on market share acquisition through new product sales and aggressive pricing strategies. Responsible for increasing the overall profitability of the OEM segment, and have done so through strategic price increases and targeted product and operational cost take-out. Spearhead initiatives to create and implement innovative marketing strategies for new products and the re-launch of existing products. In charge of the company’s annual product showcase targeting OEM customers, and results over the past six years include increased attendance by 100% and conversion of non-customers to new customers at a rate of 40% of attendance. Show less

Managed and directed the aftermarket segment, including all sales and marketing activities. Implemented sales and promotional strategies with RV dealers increasing individual dealer sales by up to 200%. These strategies became the basis for all sales calls and were adopted by Carefree’s distributor sales teams. Launched new retail and B-B website increasing site traffic 100 fold; the increased traffic allowed for a decrease in printed sales materials resulting in $200K annual savings.

Managed the sales force, developed and implemented annual marketing plans, and prepared and administered budgets. Coordinated with a network of 50 distributor sales managers to implement dealer sales strategies and promotions. Lead the design and production of all marketing materials and identified and secured print advertising opportunities to increase market exposure, as well as initiated and managed the production of retail packaging.