Picha Chainiwatana Email & Phone Number

Los Angeles, Ca, Us

El Segundo, California, United States

Los Angeles, California, United States

• Perform competitive pricing analysis on the first of 20+ upcoming products to align product positioning and market strategy in support of the company's current rebranding objectives.• Conduct SEO and competitors analyses for the new product listings to highlight product key features & benefits, including product descriptions, to generate traffic and increase conversion.• Manage various aspects of a portfolio of Amazon Vendor Central accounts with the goals of brand development and revenue growth.• Oversee variation issues through Amazon Brand Registry, including trademark infringement and Project Zero. • Collaborate with the creative team to create textual, visual, and graphic elements for A+ content to align the design with marketing strategy.• Manage Amazon Sponsored Ads and DSP Ads campaigns to enhance efficiency of product variations, reduce overstock, and maximize sales from ASIN selections to budget placements, and stakeholder management to analyzing metrics to improve ROAS. • Work with an international cross-functional team to manage advertising strategy, campaign focus, targets, budgets and monitor performance to pivot directions.• Manage relationships with Amazon partners for information, best practices, and key insights.• Perform ad-hoc reports and research to drive further brand exposures, including Google Ads, Amazon Ads, and other social media platforms.

• Developed, designed, and launched an online video sharing platform in a forum-styled format, similar to Reddit, to encourage feedback, content sharing, and engagement in the community. • Implemented account subscription and donation functionalities to generate revenue and expand users usability. • Divided the platform into different continents, allowing users to target specific geographic regions and demographic audiences. • Incorporated hashtag(#) categorization and social media sharing across social media platforms like WhatsApp, Instagram, Twitter, LINE, etc, for effective content organization and visibility. • Conducted rigorous testing and leveraged social media surveys to ensure the site’s functionality and fixed bugs. Business cards were shared to promote the website among the local soccer communities.• Participated in weekly meetings with the client and team to provide progress updates and implement continuous improvement at each phase.• Managed the project alongside a full-time job, demonstrating effective time management and multitasking capabilities with minimal supervision.

Orange County, California Area

Strategic consulting and in-depth analysis for a top American multinational fast food chain aimed to foster retention, through partnership with University of California, Irvine.• Executed extensive QSR industry research to identify themes of store staff turnover, triangulated 3 recommendations and implementation plan. • Presentation at HQ received positive feedback, and client successfully adopted proposals in January 2020, increasing enrolled employee retention by 30%.Liaison officer for the University MBA team and Human Resource executives.• Established timelines and channels of communication to effectively collaborate team efforts and ensured 20+ timely deliverables between relevant stakeholders.

Orange County, California Area

Organizational behavior and culture examination for Johnson & Johnson Medical Devices Company to create a stronger community, through partnership with University of California, Irvine.• Initiated 10+ interviews and applied SWOT analysis on client’s practice, under new budgetary constraints, for the sales force.• Showcased a cost effective success celebration & community building approach. New practices strengthened 7 regional team relations and reduced traveling expenses for the firm.

Santa Barbara, California Area

• Collaborated with a team of engineers to conduct thorough research and design 3 prototypes deliverables for the year-long project.• Developed a preliminary construction following the hardware specifications, including crucial components such as flight controller, battery, actuators, and various sensors. • Performed comprehensive analyses of various risk factors, including technical, external, organizational that could impact quality control, schedule, and cost.• Conducted extensive testing to ensure requirements could function accurately, addressed technical challenges and adapted solutions as required while working with more eletrical components with higher complexities • Managed the project’s budget, prioritizing cost-effective purchases, staying within 20% of the initial estimated expenditures. • Successfully delivered an alternative functioning prototype, though not meeting all the required specifications due to the lack of resources imposed by the client.

Santa Barbara, California Area

• Collaborated with a small, dynamic team to strategize marketing initiatives and launch the first on-site booth for the company, driving market penetration among college students at University of California, Santa Barbara (UCSB).• Developed and implemented creative methods, such as give-aways & games, to entice passing students to interact, download and incorporate the software into their daily routines.• Utilized the interactions to advertise while collecting qualitative data to expand product usability.• Distributed targeted flyers throughout the campus and town to increase product visibility and attract potential users.

Santa Barbara, California Area

• Assisted in a research team of electrical engineers on fiber optic cable for the purpose of communication through transmitting signals

Las Vegas, Nevada Area

• Organized both outdoor and indoor demos to build networks globally for the South East Asia Company• Collaborated with team members to develop marketing tactics and ensure exposures with businesses around the globe at the event

Torrance, California

• Worked with a team to provide helpful services at a public hospital to give back to the community

Torrance, California

• Organized and oversaw summer reading programs for academic growths• Provided assistant to youths and students on their school work

Master'S Degree, Engineering/Industrial Management

Bachelor Of Science - Bs, Electrical And Electronics Engineering

Activities and Societies: Technology Management Certified; Intramural Indoor Soccer Champion; Member of Vietnamese Student Association.