Paul Chapple Email & Phone Number

Miami, Florida, United States

As AVP, Onboard Commercial Strategy, I lead three high-performing teams specializing in Land Product Development, Onboard Revenue, and Commercial Strategy, including Flights, Insurance, and Transfers. Together, we drive Azamara's financial objectives by delivering innovative land and onboard experiences that captivate our guests and optimize revenue.

Miami, Florida, United States

As the Director of Land Product Development & Operations at Azamara, I lead strategic initiatives focused on revenue management and commercialization of our land experiences to drive overall financial objectives. I oversee a diverse portfolio including Shore Excursions, Multi-Day overland Experiences, Pre and Post Cruise Experiences, City Stay Programs.

Miami, Florida, United States

As the Director of Onboard Revenue, I led strategic initiatives to optimize revenue operations, enhance the guest experience, and drive revenue growth across the fleet. Reporting to the Chief Strategy & Finance Officer, I directed a multidisciplinary team responsible for developing and delivering innovative onboard products and experiences while.

Miami/Fort Lauderdale Area

As the Senior Manager of Onboard Revenue, I held a pivotal leadership position with ownership of the onboard revenue strategy and operations. Reporting directly to the Vice President of Strategy & Finance, I led the department with a key focus on developing incremental revenues while upholding the brand’s core values and standards of authentic Destination.

Miami/Fort Lauderdale Area

• Coordination of Onboard Revenue improvement initiatives, reporting to the Director of Hotel operations. Lead the development of revenue strategies through the engagement of internal and external Business Partners by.
• Managed the strategic overhaul of the onboard Spa operations by adopting a data centric decision making model. This has seen 39% revenue growth since inception (2018 vs. 2015).
• Lead the development of the onboard Retail operation through direct intervention into the concessionaire’s business model. Identified strategic opportunities to align product assortment with guest demographic and data.
• Designed and implemented a fleet revenue data analytics system using the Microsoft PowerBi platform. This allows all ships to share and identify insights beyond their current ship and voyage, whilst allowing the.
• Acknowledged as an integral member of the Azamara team when awarded Employee of the Year in 2016.

Fort Lauderdale & Cayman Islands

• Responsible for building an industry-leading Customer Sales & Service team and for establishing policies, procedures and processes for GoBe.com, an e-commerce start-up travel company owned by RCCL. Selected and trained.
• Hired and supervised a team of three Customers Sales & Service Specialists. Developed all training curricula, with a dominant focus on brand identity, global destinations and product awareness.
• Designed and implemented strategic KPIs and metrics for the Sales & Service team to prepare all team members for live operation. Created Standard Operating Procedures and benchmarks to ensure operational excellence.
• Managed multiple key deliverables, including the design, establishment and integration of the GoBe.com international call center. Completed all project deliverables on time, whilst partnering with the wider company.
• Acknowledged as an exceptional member of the GoBe team in annual performance review.

Miami/Fort Lauderdale Area

• Worked with small to medium-sized businesses and provided consulting in sales, marketing logistics, operations, training, and professional development. Established a niche within the travel & recreation sector to.
• Led turnaround efforts for a struggling South Florida Spa and Boutique. Capitalized on business development opportunities, introduced a CRM system, and refined messaging. Improved operational efficiency by establishing.

Fort Lauderdale

• Served in a temporary consulting role focused on enabling this global cruise ship recruitment firm to alter its business practices and continue operating. Responsible for creating a 167 page manual that provided the.
• Provided CTI Worldwide with the tools and guidance to pass a MLC2006 audit that enabled the firm to continue operating in an environment where the majority of its competitors could not remain profitable.
• Instrumental in positioning CTI as the recruiter of choice for numerous multi-billion dollar cruise lines.
• Identified opportunities to generate new revenue streams by examining regulations and working with international governments as well as the United Nations to gain approval for proposed business tactics.

Miami/Fort Lauderdale Area

• Promoted into a senior-level position and was tasked with identifying opportunities to increase cruise ship revenue and managing a team of 30+ direct reports (and 2000+ staff) located across the Royal Caribbean.
• Introduced an industry-first tracking system which provided the ability to gather high-level and granular analytics.
• Analyzed reporting from the new revenue management system to identify opportunities and maximize sales from the onboard gift shop, spa, photo concessions, internet & telephone usage, F&B and casino via correlating.
• 1st to achieve gross sales of $1 million for any revenue concessionaire on the Oasis of the Seas (Jan’ 2011).
• Surpassed sales goals: 22% above 2010 targets and 6.4% above aggressive 2011 targets for the Oasis of the Seas.

Miami/Fort Lauderdale Area

• Promoted into an onboard role and was responsible for overseeing ship construction and the management of marketing/promotional strategies for both in-house and concessionary teams within the cruise ship hospitality.
• Worked as part of the team that managed multi-billion dollar design and construction builds for the largest cruise ships in the world: MS Oasis of the Sea and its sister shop - MS Allure of the Seas. Personally oversaw.
• 1st to achieve gross sales of over $1 million for in-house tour product within the Baltic itinerary (Aug’ 2008)

Miami/Fort Lauderdale Area

• Responsible for leading training for all new hospitality crew members. Delivered instructional material on safety best practices, crisis management, and manager education. Led the creation of new educational materials.
• Oversaw the development and presentation of personal development training sessions that were focused on educating crew members on personal awareness and interacting with customers.
• Introduced and continually reinforced sales best practices and selling principles utilizing established methodologies
• Established training modules to include psychological profiling and client awareness, conversational persuasion, NLP techniques, pattern interruption & anchoring, as well as their use within a sales environment.

Miami/Fort Lauderdale Area

Prior to joining the Royal Caribbean team, I worked with Carnival Cruise Lines in a training capacity and was responsible for delivering training to Ship Captains, Hotel Directors, and members of Senior Management. I worked closely with management teams to help them become more effective leaders and improve upon how they are perceived by associates. In.