- Developed and executed marketing strategies and campaigns to promote the brand’s products across various channels.- Planned product launches, including managing timelines and promotional materials aligned with branding.- Managed brand collaborations with influencers and media outlets to increase brand awareness.- Enhanced the content and quality of communications to ensure alignment with brand objectives for both online and offline marketing channels, including social media and print media.- Tracked and analyzed the performance of marketing campaigns, market conditions, trends, and competitor activities; adjusted plans as needed to maintain a competitive advantage.- Coordinated with internal teams (Graphic & Content) and external partners to execute marketing campaigns.- Executed and optimized performance media campaigns (including Facebook Ads, TikTok Ads, and other digital platforms), providing suggestions to the team on campaign performance and recommending next steps for improved media effectiveness.- Managed day-to-day operations, ensuring that all marketing activities aligned with strategic goals.

Fourth Apple Co.,Ltd. (Digital Agency)- Managed the company’s and clients' social media channels to sustain optimal consumer experiences.- Researched and recommended KOLs, media movements, and trends to enhance campaign effectiveness.- Managed relationships with influencers to amplify brand presence and reach targeted audiences.- Executed and managed digital advertising campaigns across platforms such as Facebook Ads, Twitter Ads, TikTok Ads, and other digital channels to achieve campaign goals.

PASEL is an online business I founded, specializing in lip products such as lip tints and lip balms. Our products are designed to cater to individuals seeking to care for their lips while adding a touch of color. With carefully selected ingredients and modern designs, PASEL aims to provide convenient and versatile products suitable for everyday use and special occasions."