Jan 24: Head of Commercial Marketing 2024-JanJan 22 - Dec 23: Head of Marketing Research

Responsible for analytics’ projects focused on driving customer-centric decision, integrating data on emotions and behavior to create a single consumer truth.Support clients to design brands' strategy with insight based on consumers data (tracking and survey on Brand and Customer Experience) and business data (Sell-in Sell-out, Media, Financials).Survey - TimeSeries - Consumers/Trade/Digital/Social data

Design and propose marketing & consumer data solutions - Trade, Price, Promo, Media optimization - Consumers Behavioral analysis- Social Listening Discovering - Geomarketing Main clients: Coty, P&G, Chanel,L’Oreal, YSL, Google Beauty -- Mattel, Giochi Preziosi, Lego, Hasbro Toys -- Adidas Sport -- Limoni, La Gardenia, Rinascente, Coin, Sephora, Marionnaud, ToyCenter Retail .

Project Manager ROI, Analytics and Insight department. • Statistical analysis with internal and external sources to support our client's strategy• Direct analysis: change the real time performance to optimize results• Measure and maximize the effectiveness of the media (on/off) and marketing activities• Combine On-line and off-line data to identify opportunity to generate businessClients: Lavazza, Henkel, Compass, BDF, Amplifon, Vodafone, Cameo/Paneangeli… Show more Project Manager ROI, Analytics and Insight department. • Statistical analysis with internal and external sources to support our client's strategy• Direct analysis: change the real time performance to optimize results• Measure and maximize the effectiveness of the media (on/off) and marketing activities• Combine On-line and off-line data to identify opportunity to generate businessClients: Lavazza, Henkel, Compass, BDF, Amplifon, Vodafone, Cameo/Paneangeli, Star, Lete Show less

Providing insights on customer base behavior by analyzing customer transactions to support CRM actions: acquisition, retention, anti-churn, cross and up selling campaigns;with segmentation and targeting activities and post campaign analysis.Integrate integrate different databases: financial (Oney), retail (Auchan/Sma), loyalty (Nectar) databases to turn information on individual customer behaviour into customised offers

Project Manager in the “Global Research, Analysis and Development team” to support Nielsen Consultants in delivery non-standard project on clients’ needThe most important project: the GSMS tool, “Global Sas ModelingSystems” – a statistical approach for products, brands, categories analysis to understand Volume-Value trend using information as price,promotion,space, assortment and media acitvations.

Marketing analyst - Analytic Consulting Group: Promotion optimization, Price strategy, Product portfolio mix, Marketing mix management, Media spending, Retail category optimization , New product development, Brand positioning, Sales forecasting. Italian Expert for Price&Promotion Product and “European Team member of Modeling Support Network”.During 2006/2007 I worked focus on Proceter&Gamble's customize analysis and KBD product;I was part of the team that created the KBD… Show more Marketing analyst - Analytic Consulting Group: Promotion optimization, Price strategy, Product portfolio mix, Marketing mix management, Media spending, Retail category optimization , New product development, Brand positioning, Sales forecasting. Italian Expert for Price&Promotion Product and “European Team member of Modeling Support Network”.During 2006/2007 I worked focus on Proceter&Gamble's customize analysis and KBD product;I was part of the team that created the KBD products for P&G which had the recognition of most innovative and profitable products worldwide in 2007. KBG is a marketing mix approach that including also the concept of "visibility" for a brand.Tutor for the new resources in the team. 01-04/2008 in Chicago to develop European capability on the "Market Structure Analysis” (unravels the dynamics of a category by identifying the product attributes that drive consumer purchases), Show less

• Retailers performance Advisor, by channel and area• Creator of automated reports to tracks sales, promotions and forecasting KPI

• Define and quantify the relationships among sales and advertising (pressure and investments) to support the "Sales Department" and the "Intelligent Marketing Office" with a definition of business KPI for different “sectors-markets”.

• Performing quantitative analysis, extracting data from multiple databases - feeding insights back to the business.