Paolo Della Torre Email & Phone Number

Colico, Lombardy, Italy

Jan 24: Head of Commercial Marketing 2024-JanJan 22 - Dec 23: Head of Marketing Research

Milan Area, Italy

Responsible for analytics’ projects focused on driving customer-centric decision, integrating data on emotions and behavior to create a single consumer truth.Support clients to design brands' strategy with insight based on consumers data (tracking and survey on Brand and Customer Experience) and business data (Sell-in Sell-out, Media, Financials).Survey.

Milan Area, Italy

Design and propose marketing & consumer data solutions - Trade, Price, Promo, Media optimization - Consumers Behavioral analysis- Social Listening Discovering - Geomarketing Main clients: Coty, P&G, Chanel,L’Oreal, YSL, Google Beauty -- Mattel, Giochi Preziosi, Lego, Hasbro Toys -- Adidas Sport -- Limoni, La Gardenia, Rinascente, Coin, Sephora, Marionnaud.

Milan

• Project Manager ROI, Analytics and Insight department.
• Statistical analysis with internal and external sources to support our client's strategy
• Direct analysis: change the real time performance to optimize results
• Measure and maximize the effectiveness of the media (on/off) and marketing activities
• Combine On-line and off-line data to identify opportunity to generate businessClients: Lavazza, Henkel, Compass, BDF, Amplifon, Vodafone, Cameo/Paneangeli… Show more Project Manager ROI, Analytics and Insight department.
• Combine On-line and off-line data to identify opportunity to generate businessClients: Lavazza, Henkel, Compass, BDF, Amplifon, Vodafone, Cameo/Paneangeli, Star, Lete Show less

Providing insights on customer base behavior by analyzing customer transactions to support CRM actions: acquisition, retention, anti-churn, cross and up selling campaigns;with segmentation and targeting activities and post campaign analysis.Integrate integrate different databases: financial (Oney), retail (Auchan/Sma), loyalty (Nectar) databases to turn.

Project Manager in the “Global Research, Analysis and Development team” to support Nielsen Consultants in delivery non-standard project on clients’ needThe most important project: the GSMS tool, “Global Sas ModelingSystems” – a statistical approach for products, brands, categories analysis to understand Volume-Value trend using information as.

Milan

Marketing analyst - Analytic Consulting Group: Promotion optimization, Price strategy, Product portfolio mix, Marketing mix management, Media spending, Retail category optimization, New product development, Brand positioning, Sales forecasting. Italian Expert for Price&Promotion Product and “European Team member of Modeling Support Network”.During.

• Retailers performance Advisor, by channel and area
• Creator of automated reports to tracks sales, promotions and forecasting KPI

• Define and quantify the relationships among sales and advertising (pressure and investments) to support the "Sales Department" and the "Intelligent Marketing Office" with a definition of business KPI for different.

• Performing quantitative analysis, extracting data from multiple databases - feeding insights back to the business.

Master, Master In Statistic For Marketing Research And Opinion Survey

Master'S Degree, Statistics & Economics

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