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• Conduct user-centered research to help organizations make optimal design decisions • Lead large scale UX projects for organizations seeking to modernize their web presence and comply with the 21st Century Integrated Digital Experience Act (IDEA) • Lead a team of UX researchers as we strive to evaluate and improve the digital interactions between organizations and their users • Lead on-site design thinking workshops within organizations to help their stakeholders identify and implement creative solutions • Facilitate training workshops for organizations seeking to educate their designers and developers how to use personas, journey maps, and experience maps to achieve web design consistency, maximize usability, and utilize intuitive information architecture • Write technical proposals in response to federal agency and private sector business solicitations• RIVA trained moderator with extensive experience in moderating in-depth interviews, focus groups, and usability tests with sensitive topics and specialized populations• Questionnaire development and implementation• Collect, analyze, and report quantitative and qualitative data• Incorporate eye tracking into user experience research and communicate analysis of eye tracking data to stakeholders• Report research findings and recommendations to improve website and form usability
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Senior Ux ResearcherFors Marsh Nov 2018 - Present -
User Experience ResearcherFors Marsh Group May 2015 - Nov 2018Arlington, Va
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Graduate Student Research AssistantGeorge Mason University Jan 2013 - May 2014Fairfax, Va*Researched the effects of transcranial direct-current stimulation (tDCS) on spatial working memory training, risk aversion, and general intelligence/reasoning ability *Orchestrated the participant recruitment process using cloud-based recruitment software (Sona Systems) *Administered 30-minute brain stimulation using 2.0 mA tDCS*Ran participants through multiple cognitive tasks, including n-back task, Raven's Progressive Matrices, BART risk-aversion task, spatial working memory training task, and NASA TLX*Performed regression analysis on BART data using SPSS and reported results to research team -
Usability TestingGeorge Mason University Jan 2013 - May 2013Fairfax, Va*Designed a multifunctional smartphone app prototype using Fluid UI that assisted users with navigation, check-in, and a rewards system to promote consistent use of app*Created personas and applied Jakob Nielsen’s 10 usability heuristics for evaluation *Performed competitor analysis, context analysis, and task analyses (GOMS, KLM)*Proctored focus group that required 8 participants to complete 5 tasks using navigation prototype *Created coding scheme to enable simpler data interpretation from focus group
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Eye Movements & PerceptionGeorge Mason University Jan 2013 - May 2013•Designed a study investigating eye movements during a complicated driving task•Created heat maps and gaze plots to study visual search patterns while driving and made inferences about mental resource allocation limitations
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Human Factors In TransportationGeorge Mason University Jan 2010 - May 2010*Engineered a physical prototype and a virtual prototype (Axure) of an in-vehicle navigation system which resulted in 23% fewer eye movements away from roadway over a 2 mile course when compared to an in-vehicle navigation system that only provided distance-to-turn information*Tested prototype by recording eye movements during multiple ride-alongs with participants *Conducted retrospective interviews with participants to evaluate user experience with the prototype
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Researcher-Human Interaction With TechnologyUniversity Of Kentucky May 2009 - May 2010Lexington, Ky*Devised an on-board route map system to be implemented in every bus of the LexTran Transit System*Designed and implemented surveys to 50 LexTran users to assess user experience*Presented results and recommendations to the President of LexTran and the LFUCG Transportation Board -
Research AssistantUniversity Of Kentucky Aug 2008 - May 2010Lexington, Ky*Collaborated with research assistants to create 10 studies that investigated cognitive and social psychology*Showcased research method knowledge by running over 30 participants through each of the 10 psychological studies*Designed 10 question survey with a 5 point Likert scale to assess participants' attitudes
Edward Pierce Skills
Edward Pierce Education Details
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Human Factors & Applied Cognition
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Psychology
Frequently Asked Questions about Edward Pierce
What company does Edward Pierce work for?
Edward Pierce works for Fors Marsh
What is Edward Pierce's role at the current company?
Edward Pierce's current role is Senior UX Researcher at Fors Marsh.
What is Edward Pierce's email address?
Edward Pierce's email address is ew****@****ail.com
What schools did Edward Pierce attend?
Edward Pierce attended George Mason University, University Of Kentucky.
What skills is Edward Pierce known for?
Edward Pierce has skills like Research Design, Research, Spss, Data Analysis, Usability Testing, Statistics, Qualitative Research, Human Computer Interaction, Psychology, User Experience Research, Experimental Design, Quantitative Research.
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Edward Pierce
Arlington, Va2pierceweb.com, state.gov -
Edward Pierce
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