Pierluigi Vacca Email and Phone Number
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Senior Professional with +20 years experience leading digital intelligence consultancy for mid-large companies to improve customer acquisition and retention. Works seamlessly with marketing and IT teams to turn data into actionable "business meaning"Specialties: • Digital Data Governance & Analysis• Driving Insights and Actionability• Digital Marketing Optimization• Machine-Learning Automation• Digital Assets Optimization & Testing• External Data (Social, Forum, Blog, E-Commerce) Intelligence• Executive and Middle-Level Data DashboardsGoogle Advertising Professional, Google Analytics Authorized Consultant
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Partner And CpoDatrix | Embrace The Ai ChallengeMilan, It -
Partner & CpoDatrix | Embrace The Ai Challenge Dec 2018 - PresentMilano, ItaliaWHERE WE COME FROM: a mix of Google, Finance, Analytics, Horizon 2020 projects. As a result we combine the longstanding experience of 3rdPLACE with large companies and the fintech innovation represented by FinScience.WHAT WE DO: software and service solutions based on Artificial Intelligence (Al) proprietary technologies for: - acquisition of new online and offline customers and retention of the existing ones,- market analysis targeting the launch of new products and/or the opening of new markets, and optimization of marketing costs,- improvement of scoring systems,- creation of alternative investment models for Asset Management and Wealth Management, - monitoring and reporting critical issues and opportunities for Investor Relations. -
Partner - Chief Operating Officer3Rdplace Jan 2009 - PresentMilano, Italia3rdPLACE (3rdplace.com) is a tech company founded by former senior managers of Google. Using Artificial Intelligence proprietary technologies, 3rdPLACE supports organizations in converting data about users and customers into business insights to improve decision making, actions and operational results. 3rdPLACE helps your business to:1. Acquire Valuable New Customers and Users2. Maximise Customer Retention3. Optimise Marketing Investments4. Increase sales combining the online and offline world5. Launch new products and expand internationally3rdPLACE is trusted by Nestlè, Euronics, BNL-BNP Paribas, IBS, Amplifon, UniCredit & many others.Responsibilities:• Keep the vision, mission and values of the organization by defining its strategy, structure and long-term planning (budgeting, forecasting, targets setting)• Highly focused on customer needs and satisfaction, while preserving business profitability.• Drive of Sales/Delivery Strategy and Business Development• Turn Owned & Public/Unstructured Data (Social, Forum, Blog, etc.) into actionable insights• Contract management and negotiation on a global scale (Suppliers and Service Partners) -
Sr. Associate Account ManagerGoogle Jan 2007 - Jan 2009• Provide advertisers with superior consultancy services to help them grow their business and maximize the ROI• Optimize client accounts by analyzing and managing their campaign strategy. • Driving up-sell activity through customers education on new business opportunities related to Google products -
Account StrategistGoogle Jan 2005 - Jan 2007• Distill the essence of clients' products and services into effective advertisements. • Proactively monitor and analyze campaign performance data. • Support up/cross selling activity -
Search Quality EvaluatorGoogle Sep 2002 - Jan 2005• Evaluate ads and websites to improve Google SERP as well as Search algorithm• Help Google to identify spam techniques to manipulate SERP• Communicate with engineering teams to improve users satisfaction -
Business Dev. Assistant (Internship)Einstein Multimedia Sep 2003 - Dec 2003• Design and development of mobile added-value services (VAS) of TV formats/shows as well as mobile marketing
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Marketing & Advertising Coordinator - Member Of The NewsroomDrome Magazine Sep 2002 - Sep 2003• Maintain and expand the advertising client base in a variety of categories such as: automotive, fashion, design, jewelry/watches, luxury goods, travel etc• Develop strategic plans and media kit
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Sales & Marketing CoordinatorDel Gatto - Jewelry Mfg. Sep 2001 - Sep 2002• Expand the client base• Represent the company at trade shows (Las Vegas, Vicenza, Basil) and industry events to promote business• Develop creativity and concepts for advertising and communication
Pierluigi Vacca Skills
Pierluigi Vacca Education Details
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Post Graduate Course In Cross-Media Marketing At Ibm
Frequently Asked Questions about Pierluigi Vacca
What company does Pierluigi Vacca work for?
Pierluigi Vacca works for Datrix | Embrace The Ai Challenge
What is Pierluigi Vacca's role at the current company?
Pierluigi Vacca's current role is Partner and CPO.
What is Pierluigi Vacca's email address?
Pierluigi Vacca's email address is pi****@****ace.com
What is Pierluigi Vacca's direct phone number?
Pierluigi Vacca's direct phone number is +3933568*****
What schools did Pierluigi Vacca attend?
Pierluigi Vacca attended Post Graduate Course In Cross-Media Marketing At Ibm, Università Degli Studi Di Napoli Federico Ii.
What are some of Pierluigi Vacca's interests?
Pierluigi Vacca has interest in Blogging, Technology, Yoga, Contemporary Art, Photography, Music (Album Reviewer), Global Culture.
What skills is Pierluigi Vacca known for?
Pierluigi Vacca has skills like Direct Marketing, Marketing Online, Online Marketing, Mobile Marketing, Digital Media, Business Development, Digital Marketing, Advertising, Google Adwords, Seo, New Media, Mobile Advertising.
Who are Pierluigi Vacca's colleagues?
Pierluigi Vacca's colleagues are Milena Prisco, Maria Buonanno, Lorenzo Campara, Daniele Morisco, Alexandre Boving, Noemi Iannello, Gabriele Di Donato.
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