Marketing Integrated Solutions (MIS)Reunimos un mix de especialistas en estrategia, creatividad, innovación y experiencia que juntos potencian el poder de las marcas.En el laboratorio tenemos 3 departamentos que ofrecen MIS:1. Düde: Research & Strategy 2. Dallas: Content Marketing3. Hangar7: Experience Marketing

Profesor de Marketing Digital para Magister en Marketing Universidad Adolfo Ibáñez

Head of Marketing Team ChileSkills:- Development and Implementation of the Strategy Generation Value of Trademarks, oriented in the Communication, Innovation and POS "point of sale"- Development and Implementation of Tactical Marketing Strategies, oriented in the sale and Demand Stimulation using communication tools. (Strategic Planning Sales of Flight Tickets LATAM Airlines Campaigns)Specialties: Marketing, Negotiation, Strategies of Brand Value and Demand Stimulation, managing of ATL and BTL media.

Leading the team responsible for the development and implementation of the communication strategy in pursuit of the sales objectives of air tickets for the company- The team is in charge of the tactical communication of all LATAM business (International Route, National Route, LANTOURS, etc.)- To achieve the above, we developed the design of Tactical Marketing Strategy for then implement an efficient execution achieving optimization of resources in search of higher incomes to keep the territory (Chile) as the 1st more efficient country in the investment / income ratio and the 2nd largest of company revenues worldwide.- Campaign to campaign we measure, analyze and conclude the results obtained with a series of KPIs studied in the constant search for new learning with the aim of enriching the know-how of the team with hard data and experiences to improve processes, ideas and execution getting to LATAM greater efficiencies in time that can be exported to other countries.- Build important synergies between different company teams linked to Revenue Management, Sales and Branding at local and matrix, achieving a pleasant and efficient relationship that allows a virtuous circle between sale and value, looking for the preference of our customers.- All this is possible thanks to the excellent relationship with our external partners as creative and media agencies, production, research and others.

Responsibilities- Lead, develop and coordinate Strategy Marketing Communications for International Business Chile (LAN), Tourism (LANTOURS) and Corporate Segment (LAN Companies)- Manage meeting revenue targets, passenger and ground penetration required by different businesses, and contribute to the development of various indicators of brand.- Strategy and 360° Marketing Plan: development of brand positioning, sales promotion international destinations, construction of priority destinations and tourism development in these zones, events, digital marketing, among others.- Lead team of 3 peopleAchievements: - Locate the territory (Chile) as the 1st more efficient country in the investment / income ratio and the 2nd largest of company revenues worldwide - Meeting objectives of the campaigns over business goals - Efficiencies in the media mix through learning from each achieving optimization campaign - Positioning of New Routes LATAM (Barcelona, ​​Toronto, Aruba, Orlando) - Development of new tools for stimulating demand for Inter and National Route

Performance and achievements: - Strategic and Tactical Development Brand (brand architecture, essence, positioning, communication, execute of business plans) - Analysis and Development Makeovers and Brand Repositioning - Budget Control - Coordination of Marketing Plans in all areas - Creative Agency (strategies, brief, developments) - Media Agency (strategies, brief, developments) - Tests of creative pieces (TVC, Radio phrase, Audiovisual) - Production of Events - Production of activations - Merchandising - POP - Development of new packaging - Development of line extensions - Business Plans - Control and Sales Management - Other Projects Achievements: - "Cerveza Royal Guard Black Label" launch - "Cerveza Escudo Negra" launch - "Cerveza Royal Guard" makeover - "Cerveza Morenita" makeover - Strategic and Tactical Development of super-premium innovations - Introduction new formats

Performance and achievements:- Analysis and Development Makeovers and Brand Repositioning- Budget Control- Coordination of Marketing Plans in all areas- Creative Agency (strategies, brief, developments)- Media Agency (strategies, brief, developments)- Tests of creative pieces (TVC, Radio phrase, Audiovisual)- Production of Events- Production of activations- Merchandising- POP- Development of new packaging- Development of line extensions- Business Plans- Control and Sales Management- Other ProjectsSupport Beer Brand: Escudo, Lemon Stones, Dorada, Morenita, Budweiser, Paulaner

Performance and achievements:- Budget Control- Coordination of Marketing Plans in all areas- Creative Agency (strategies, brief, developments)- Media Agency (strategies, brief, developments)- Tests of creative pieces (TVC, Radio phrase, Audiovisual)- Production of Events- Production of activations- Merchandising- POP- Development of new packaging- Development of line extensions- Business Plans- Control and Sales Management- Analysis and Development Makeovers and Lemon Stones Brand Repositioning- Other ProjectsAchievements and Awards:- ACHAP: Best Phrase Radial 2010 (Cerveza Escudo)- MEGA Spot of the Year 2010 (Cerveza Escudo)- MEGA Spot month May 2011 (Cerveza Escudo)- Gold EFFIE 2011 Sustained Success (Cerveza Escudo)

Performance and achievements: - Negotiate, manage and control the sponsorships and events of all company brands in all categories.- Conduct benchmark analysis of national and international trends of sponsorship, events and activations.- Develop evaluation reports according to sponsorship strategies of brands.- Monitor and maximize the rights of each event and sponsorship.- Develop reports of quantitative and qualitative results of each sponsorship and event.- Check budgets.

Performance and achievements:Coordination with creative agency, media, and web.Creation and development of reports.Database management.Creating campaigns of internal and external marketing.

Position: Professional PracticePerformance and achievements:- 2 days per week- Competition Analysis- Support Creating Promotional Campaigns

Position: Administrative PracticeCompany Region: MetropolitanaCompany activity: TelecommunicationsArea performance: AdministrationPerformance and achievements: Administration Assistant Corporate Buildings

Position: Operational PracticeCompany Region: Winter Park, CO, USACompany activity: TourismArea performance: GastronomyPerformance and achievements: Kitchen Assistant in Mary Jane (Winter Park Resort)