Pierre-Adrien Mongin Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

Paris

- Developed a new CRM software 5x faster than the previous system, more intuitive and smarter. Reduced training needs and improved productivity of commercial teams, decreasing by 85% non-contacted customers and leading to 15% turnover growth.- Deployed a set of digital tools designed in-house to improve the productivity and agility of the Commercial, Marketing, Finance and Recruitment teams. Increasing the overall user satisfaction from 45% to 72%- Selected, deployed and encouraged adoption of 2 CRM making possible the launch of two new departments: rental and commercial. 1.2M € turnover in 2019- Developed partnerships to improve our knowledge of the market, particularly through predictive analysis/AI.

Paris

- AMOA project management - Collection and analysis of user needs, recommendations to the technical team and development of various inhouse digital tools- Change management - Deployment of performance and customer acquisition tools.- Analysis of KPIs and decision support for Management, Marketing and Operational teams- IT project management - Coordination of technical teams on 7 sites in France- Optimization of processes linked with other countries and the German headquarter- SEO and SEA strategy consulting for the E&V France website and blog

Paris

- Trained more than 350 real estate advisors and collaborators on performance digital tools and customer relationship management (CRM) - Implemented e-learning training resources and an Academy for ongoing training

Asia, Middle East, Europe

From Bangkok to Paris by bicycle crossing more than 20 countries, 2 continents and cycling about 16 500 km (www.bangkokparisbybike.com)- Organisation and achievement of a bicycle-trip from Thailand to France by "knocking-on-doors"- 7 sponsorship agreements- Numerous interviews in the french and international press & TV- Organization of conferences in France- Values and skills developed: ambitions, surpassing myself, perseverance, open-mindedness, ability to communicate in an intercultural context, world knowledge (Asia, the Middle East, Europe)

Montpellier Area, France

// Creation of products and commercial offers - Mix-marketing and SWOT- Sourcing and selection of insudtrial partners , costs and profitability calculation, communication and launch// Strategic Marketing - Involvment in the marketing strategy- Performance analysis of our marketing tools (e-mailing, mailing, trade fair, website with Google Analytics)- Analysis of the online sales- Analysis of the commercial performances to suggest relevant marketing supports// Operational Marketing and Digital Marketing Inbound Marketing:- Creation of contents on the institutional blog/website - Animation of the social networks in a strategy BtoB - SEO- Design of a new format and writing of newsletters sent monthly to our customers and partners- Organization of contests to develop salesOutbound Marketing: - Medias/non-medias based advertising - Creation of e-mail campaigns (Prospection and customer loyalty building)- Creation of communication mediums- Sponsored Links with Google Adwords// Press and Public Relation Management- Organization of a stand at PharmagoraPlus 2015 trade show- Press Kit and Press Releases- Contact with journalists// Support of the sales forces- Sales Forces Automation- Implementation of a CRM solution- Creation of sales mediums and POS- Creation of tools to help analysing the market// Purchase-import- Sourcing, negotiation and purchase to European, Asian and North African suppliers)- Logistical expertise (incoterms, sea/air freight, custom procedures and insurance)// Team Management - Management of 3 subordinates - Affectation and follow-up of the missions

Berlin Area, Germany

Involved in PricePanda (a Rocket Internet venture)

Berlin Area, Germany

// Digital marketing- Launched PricePanda's website on the Indian market, reaching 500k visitors in 6 months- Researched key market trends to assess potential value of brands and products- Monitored our website performance using Google Analytics- Defined of priorities in terms of marketing and SEO content- SEO: On-page optimization (Content, keyword research, site structure) and Off-page (Backlinking)// Communication and PR- Communication to the most influential bloggers on our markets- Prospection / seeking for new commercial partnerships (Online Medias, bloggers and news portals)

Nam-Gu, Ulsan, Korea

Taught french language to a students class - Level B1/B2.

Headquarter, Villeneuve-D'Ascq

The target? Show originality, creativity and relevance to bring innovative and attractive answers to the top-managers of Decathlon through the creation of a product which revolutionize sport.- Teamwork with 3 team-mates - Conceptualisation of an innovative sports social network - Business Plan- Pitch in front of a jury of the Decathlon leaders- Sponsoring of a NGO supporting disabled persons (1,500€ offered) ▶ Reaching the 3rd place in the national competition among more than 80 teams and 400 participants.

Rennes Area, France

// Digital marketing - Management of the backoffice of an online sport shop (www. Wookipa.com)- SEO (one page/off-page optimization) - SMO (Strategy and animation of the corporate and clients social networks)- Contents writing// R&D Project management - Conceptualization of a smart and connected address book (www.Yourtag.com) - Business Plan

Saint Coulomb, France

- Responsible for the gymnasium of the town of Saint Coulomb (Ille-et-Vilaine) during summers 2010 and 2011 - Reception, rentals- Coordination and involvement in the maintenance and renovation works

Rennes Area, France

- Records of profits- VAT declarations

Rennes Area, France

Solution de gestion de portefeuilles financiers pour les banques.- Etude de fonctionnalités en vue de l'amélioration de la solution- Mise en place de l'évolution de la solution

Master'S Degree, Ms Of Marketing - Specialisation E-Commerce Strategy & Digital Marketing, With Honors

● Master Thesis : "TECHNOLOGIES NFC ET RFID : UNE OPPORTUNITE POUR LA GESTION DE LA RELATION CLIENT ?" ● Invited to present the topic.

Exchange Semester, Marketing / International Business

Licence 3, Marketing And E-Commerce

Bachelor'S Degree In Business And Administration Management, Business And Administration Management (Minor In Finance And Accountancy)