Pierre Bessede Email & Phone Number

Paris Area, France

Paris Area, France

About Socialy:Socialy incubates the future of brandsVery much like an incubator, our mission is to adapt businesses to current mutations. By acting directly on brands, we concentrate transformation on marketing, communications and sales, helping them change through the operation of four skills:• Brand & Business Consulting• Brand & Creative Strategy• Brand & Marketing Efficiency• Brand & Content SocializationWe are a streamlined structure, a flexible hub aggregating on-demand expertise. Inspired by the culture of efficiency, we never forget that a brand’s full potential is assessed by generating business:• we ensure daily close support• we provide proven expertise• we facilitate the culture of innovation • we strive for rapid business growth Socialy’s key references include: Betclic, Unibet, Accenture, Deloitte, Proxiserve, Butagaz, Arrow, BPE, Celio, GACD, French TPME, La Sablaise, Monster, Pilot, Saccof Packaging, Samedi Vin, Seratec, SoLocal Group, Total, Viber, Laborizon.

Paris Area, France

Accompanying BtoB and BtoC startups in Brand and Communication strategies.Ionis 361 is the startup campus of Ionis Group, 1st private Education group in France including Epita, Epitech, Sup Biotech, Etna, ISG, e-art SUP, Sup Internet, Esme Sudria, ISEG, Web Academy, 2 Exec MBA's (...)

Paris Area, France

In charge of general management of the agency (80 people in consultancy, creative, production) : P&L, new business development, key account management, process optimization, organization, positioning, definition of agency core value proposition, partnership strategy.Management of a wide range of integrated expertises : digital planning/digital and CRM consultancy/creative technology/digital creative/digital project management/back end and front end development/web analytics.Key accounts : Heineken, RATP, Salomon, Clarins Fragrance Group, Puiforcat, Leonard Paris, Bulgari, Neuflize OBC, Nouvelles Frontières, Marmara, Fédération Française de Football, PSG, Haier, Technicolor, Arkema.

In charge of New Business and management of key accounts : Mars, Bongrain, System U, GDF Suez…CRM/Loyalty programs/Digital Marketing/Cross Channel campaigns

Cross and upsell of digital and relationship strategies on JWT advertising accountsManagement of the pitchs: 50% of win/loss ratio and 30% of annual revenues based on new clientsInternational coordination and development of global brands: Unilever, Nestlé, Shell, HSBC, Jaguar, Intersport, Thalys International

Set up of the sales and marketing platform : product lists, pricing, on & off line channel strategy, advertising, promotion, PR, influence.

Management of the Marketing team (8 people) :Developing bookings and on sites salesMonitoring Occupancy RateOptimizing Yield Management Defining and implementing Advertising and Multi Channel Relationship Marketing StrategySupervising Call Center.

Mba, Business Administration And Management, General

Stege Management, Marketing/Marketing Management, General

Master, Business/Commerce, General

Prepa Hec, Classes Préparatoires

Education record