Pierre Charlot Email & Phone Number

Paris, Fr

Paris, France

BRAND MANAGEMENT• Develop and lead the overall global merchandising strategies• Oversee the brand identity, DNA and equity in stores• Develop all brand campaigns and assets: POSM, videos, as well as retailers trade animations• Develop communication and activation ideas to drive trial and awareness of key platforms/doors• Recruit and supervise the teamRETAIL• Lead boutique, counter, and any in-store openings: concept, design, production and installation• Create retail experience and merchandising guidelines• Ensure the brand DNA is respected and glorified in all event executions. • Manage global events and collaborate with the local marketing and sales teams

Paris, France

BRAND MANAGEMENT • Oversaw the jewelry, high jewelry and watches categories • Increased the turnover by 10% vs 2017, +2% vs objectives • Recruited and supervised the global marketing team (7 people) • Defined the brand’s 3-year marketing roadmap for Europe: marketing and retail strategies, visual merchandising investments,… MARKETING • Identified business opportunities, marketing trends and need-gaps with market and competition analysis • Implemented an impactful and coherent communication on and off line with through the new International identity guideline • Developed strong and personalized 360° marketing strategies for retail and wholesale partners • Organized the marketing and commercial events: for sellers, customers and partners (ex: Bazel fair)RETAIL • Orchestrated the digital and retail consumer journey: CRM, brochures, loyalty program,… • Implemented the new concept design for boutiques and corners (retail and wholesale: 150 stores) • Defined 360° marketing materials for every launches • Created merchandising clusters with daily stock analysis

Paris, France

GLOBAL MANAGEMENT • Oversaw the brand marketing identity for the 3 axes • Reduced marketing expenses by 5% every year: POS materials optimization, LVMH purchasing policy,… • Built the annual trade marketing and visual merchandising budgets • Developed a strong and business relationship with partners and sale team • Recruited and supervised the team (11 people) • Participated to the brand’s 3-year marketing roadmap to adapt launches and express local needs • Collaborated to the new store identity project and implemented in France as a test (100% fragrance store)GLOBAL MARKETING • Created every 360° marketing launch and trade supports • Developed and Implemented the hard visual merchandising materials • Produced the trimestral guideline book for trade marketing and visual merchandising (printed and on line) • Challenged the International POS materials guideline and optimized the orders • Organized the marketing and commercial events: for sellers, customers and partners • Orchestrated the 360° Christmas guideline • Participated to the annual Popai Ceremony (7 awards won in 4 years)

Paris, France

GLOBAL MANAGEMENT • Oversaw the French brand marketing identity for fragrance • Built the global and annual trade marketing and visual merchandising fragrance budgets • Recruited and supervised the fragrance team (2 people) • Participated to the brand’s 3-year marketing roadmap to adapt launches and express local needs GLOBAL MARKETING • Created 360° marketing launch and trade supports • Developed and Implemented the hard visual merchandising materials • Produced the trimestral guideline book for trade marketing and visual merchandising (printed and on line) • Orchestrated the 360° Art of gifting marketing guideline for Europe • Participated to the annual Popai Ceremony (4 awards won in 3 years)

Paris, France

• Created and developed exclusive and new POS cosmetic materials for the 3 axes • Increased the business and profitability of the department (+20% than N-1) • Overall management of the department (Management, HR and invoicing) • Searched to identify new suppliers, techniques and materials • Followed up all the multi-retailers projects • Recruited and supervised the team (6 people)

Paris, France

• Elaborated, developed and followed up brand corners in stores • Coached every flagship and top doors stores on marketing process• Enforced merchandising guidelines • Created visual merchandising and trade marketing supports for all the Sephora Exclusive Skincare Brands • Developed specific POS materials for stores• Orchestrated the Christmas press and PR showrooms• Management of 1 person

Paris, France

Paris, France

Bachelor'S Degree (Hons), International Marketing Management

Master'S Degree, International Business