BRAND MANAGEMENT• Develop and lead the overall global merchandising strategies• Oversee the brand identity, DNA and equity in stores• Develop all brand campaigns and assets: POSM, videos, as well as retailers trade animations• Develop communication and activation ideas to drive trial and awareness of key platforms/doors• Recruit and supervise the teamRETAIL• Lead boutique, counter, and any in-store openings: concept, design, production and installation• Create retail experience and merchandising guidelines• Ensure the brand DNA is respected and glorified in all event executions. • Manage global events and collaborate with the local marketing and sales teams

BRAND MANAGEMENT • Oversaw the jewelry, high jewelry and watches categories • Increased the turnover by 10% vs 2017, +2% vs objectives • Recruited and supervised the global marketing team (7 people) • Defined the brand’s 3-year marketing roadmap for Europe: marketing and retail strategies, visual merchandising investments,… MARKETING • Identified business opportunities, marketing trends and need-gaps with market and competition analysis • Implemented an impactful and coherent communication on and off line with through the new International identity guideline • Developed strong and personalized 360° marketing strategies for retail and wholesale partners • Organized the marketing and commercial events: for sellers, customers and partners (ex: Bazel fair)RETAIL • Orchestrated the digital and retail consumer journey: CRM, brochures, loyalty program,… • Implemented the new concept design for boutiques and corners (retail and wholesale: 150 stores) • Defined 360° marketing materials for every launches • Created merchandising clusters with daily stock analysis

GLOBAL MANAGEMENT • Oversaw the brand marketing identity for the 3 axes • Reduced marketing expenses by 5% every year: POS materials optimization, LVMH purchasing policy,… • Built the annual trade marketing and visual merchandising budgets • Developed a strong and business relationship with partners and sale team • Recruited and supervised the team (11 people) • Participated to the brand’s 3-year marketing roadmap to adapt launches and express local needs • Collaborated to the new store identity project and implemented in France as a test (100% fragrance store)GLOBAL MARKETING • Created every 360° marketing launch and trade supports • Developed and Implemented the hard visual merchandising materials • Produced the trimestral guideline book for trade marketing and visual merchandising (printed and on line) • Challenged the International POS materials guideline and optimized the orders • Organized the marketing and commercial events: for sellers, customers and partners • Orchestrated the 360° Christmas guideline • Participated to the annual Popai Ceremony (7 awards won in 4 years)

GLOBAL MANAGEMENT • Oversaw the French brand marketing identity for fragrance • Built the global and annual trade marketing and visual merchandising fragrance budgets • Recruited and supervised the fragrance team (2 people) • Participated to the brand’s 3-year marketing roadmap to adapt launches and express local needs GLOBAL MARKETING • Created 360° marketing launch and trade supports • Developed and Implemented the hard visual merchandising materials • Produced the trimestral guideline book for trade marketing and visual merchandising (printed and on line) • Orchestrated the 360° Art of gifting marketing guideline for Europe • Participated to the annual Popai Ceremony (4 awards won in 3 years)

• Created and developed exclusive and new POS cosmetic materials for the 3 axes • Increased the business and profitability of the department (+20% than N-1) • Overall management of the department (Management, HR and invoicing) • Searched to identify new suppliers, techniques and materials • Followed up all the multi-retailers projects • Recruited and supervised the team (6 people)

• Elaborated, developed and followed up brand corners in stores • Coached every flagship and top doors stores on marketing process• Enforced merchandising guidelines • Created visual merchandising and trade marketing supports for all the Sephora Exclusive Skincare Brands • Developed specific POS materials for stores• Orchestrated the Christmas press and PR showrooms• Management of 1 person