With over 13 years of experience in digital & data transformation with strategy creation within highly regulated industries, I specialize in guiding Life Sciences companies through complex digital journeys.I’ve built international digital departments from the ground up. Developped, coached and led global teams. Designed global to local business processes & operating models. Trailblazed global HCP, patients & consumer commercial and marketing technology centric platforms. Despite these career evolution, I've executed and developed sales & marketing digital platforms and was a representative in my early days.Through this experience, I developed a methodology for mid-size life sciences companies focusing on patients' & customers' needs. it aligns transformation initiatives efforts with your company's digital maturity, end user experience's impact, technology, regulatory environment & operational challenges following a multi-diciplinary a human centric midset.A corporate entreupreuneur, I’ve built companies. Passionate about people and cultures, I lived and worked in five countries across three continents & learned several languages. I studies customs and values to understand the global context we live in. Through this experience, I believe I understand well the nuances needed to foster innovation changes in international organizations. Digital & data transformations coupled with innovative global strategies creation are more than just technology implementation and adoption. It’s about aligning global commercial and marketing strategic goals with people skills & business processes through multi-disciplinary collaboration. Allowing to identify gaps and plan healthy investments, capability ramp-ups and technology implementation roadmaps. Always keeping your patients & customer needs as a nord star compas. Technology is just an enabler. I believe that what provides a competitive adventage is the intelectual property of an organization created through its culture, talents, product portofolio, operations & ways of working.My professional purpose is to help Life Sciences companies navigate these complex transformative journeys, from global departments to local affiliates, to ultimately guarantee a better patient outcome.I am looking forward to connecting with senior leaders who share this vision.
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PartnerThe Pharma Data LabZug, Zg, Ch -
Transformation And Omni-Channel Engagement ConsultantDigital & Data Value CreationCanton Of Zug, Switzerland -
Global Head Of Digital AestheticsGalderma Jul 2021 - Oct 2023Zug, SwitzerlandCreated the strategic vision for Galderma’s digital transformation and led a team to execute it. establishing a new digital department to drive innovation and business growth.Developed and implemented a global digital roadmap, integrating legacy systems with new technologies to enhance operational efficiency and streamline workflows.Led multidisciplinary teams, fostering collaboration across commercial & marketing, IT, medical, complience and legal departments to align digital initiatives with business goals for long-term success.Introduces the development of AI-powered tools, change data collection, managment & visualization strategies, HCP portals, eCommerce platforms, loyalty program significantly improving customer engagement and digital experience.Presented key strategic initiatives to the C-suite, securing buy-in for critical projects and influencing long-term transformation efforts bringing complexity with simplicity. -
International Digital Marketing Director - Allergan Aesthetics At AbbvieAllergan Aesthetics Nov 2018 - Jan 2021Marlow, England, United KingdomLed Allergan’s digital transformation, building an international digital marketing department, onboarding and collaborating with 30 new FTEs across 19 countries. Becoming a Trailblazer in several digital transformation domain.Influenced C-Suite & higher management. Collaborate with a direct & mult-diciplinary team to launch the Allergan Medical Institute medical education platform in about 20 coutnries.First ever development of the international social media policy & governance with C-suite, legal and compliance teams covering country specific processes, per region and countries.Trained affiliates with all the compliance & regulatory processes to mitigate risks and how to use systems implemented internationally. Close collaboration with pharmacovigilance and first process design. My team launched 40 social media channels of medical devices, enhancing global engagement and operational efficiency, establishing a complient 2 way communication with consumers-soon-to-be-patients, patients or customers.Streamlined roles and processes across global, regional, and local teams, aligning strategies with market-specific digital roadmaps. Finetuning business processes enhancement & enhancing bespoke technology needs when it made sense.Led teams and influenced departments to execute omnichannel strategies, including roadmaps for SFMC, & Veeva integration with own digital platformsSecured C-suite buy-in on key initiatives and influence to launch imperfectly and improve along the way with agility, operating models & process designs.Achieving 300% ROI through improved campaign effectivness engagement on social & paid.Trailblazer in online medical education. Trained a substantial numbe of healthcare professionals online, approaching almost six figures. 30% engagement with online modules, certifications when possible, webinars, surveys, polls. Integration with CRM and legacy systems.This strategic key digital initiative is a benchmark in the company, still today. -
Head Of Digital PlatformsPhilip Morris International Jul 2018 - Oct 2018Lausanne Area, SwitzerlandReorganized teams to preserve expertise in digital platforms, facilitating the adoption and integration of new systems organization-wide, thus promoting a smoother digital transformation.Streamlined e-CRM processes to optimize resource use and enhance performance marketing efforts, restoring credibility throughout the organization.Led enhancements in Salesforce Marketing Cloud, ensuring seamless integration with existing systems and alignment with the broader digital roadmap, thereby contributing to more cohesive operations.Minimized operational disruptions by refining team structures and boosting the efficiency of digital operations. -
Digital Consumer Journey LeadPhilip Morris International Mar 2017 - Jun 2018Crafted and executed a digital consumer journey and onboarding communications strategy, effectively driving the adoption of IQOS throughout the consumer lifecycle.Led a team of contractors, clearly defining roles to maximize team efficiency and minimize conflicts.Developed a roadmap for an analytics stack and KPI frameworks to seamlessly integrate new digital tools with legacy systems, ensuring smooth transitions and enhanced performance tracking.Devised digital strategies to transition consumers from traditional products to reduced-risk products (RRPs), aligning with the company's health-focused objectives.Enhanced team expertise in Google Analytics, making digital data more actionable and improving stakeholder communication. -
Brand Crm SupervisorPhilip Morris International Mar 2014 - Feb 2017Lausanne Area, SwitzerlandAdvocated for the adoption of digital strategies for the company's largest brand. Resulting in globally implemented consumer promotions that advanced the company's digital transformation. Developed and oversaw the digital marketing roadmap, optimizing resource and budget allocation across departments and business units.Crafted tailored digital strategies that aligned global objectives with local market needs, effectively bridging the gap between strategy and execution.Led the development of the company first global brand mobile application and other digital initiatives, ensuring smooth implementation with minimal disruptions.Directed consumer engagement strategies, including video content and mobile apps, enhancing long-term customer interaction with the brand. -
Digital Marketing Supervisor & PmoPhilip Morris International Jun 2012 - Feb 2014Lausanne Area, SwitzerlandDeveloped and implemented digital marketing strategies for leading FMCG brands, promoting a digital culture and tool adoption across departments.Managed UX design, promotional websites, and vendor contracts, optimizing budgets and enhancing team efficiency by reducing redundancies.Led consumer database migration, facilitated innovation workshops, and improved cross-departmental communication to streamline workflows.Designed data collection tools for event activations, ensuring integration with existing systems and boosting efficiency.Developed a retailer engagement app and e-ticketing solution to enhance the customer experience and align with digital objectives. -
Partner / Co-FounderBio Fish Valley Sa Jun 2011 - May 2012SwitzerlandLaunch of a Family owned organic fish farm supplying high quality organic trouts to major retailers in Switzerland. Business model & plan design. Set-up of the commercial side of the business. Implementation of business processes to be able to start the production and sales of the product. Business development accros the majour retailers in Switzerland. -
Management Program - Sales & MarketingJapan Tobacco International Feb 2009 - May 2011DagmersellenCross department program providing experiences in brand management, brand portfolio strategy as well as sales as a Sales Representatitve . Implementation of the first digital strategy for JTI Switzerland through the program establishing the first ever instant age verification check with a deal made with Telecoms companies. -
FounderSmart Promotions Ltd. Sep 2006 - Feb 2009ShanghaiTrading of brand activation material produced in Asia & marketed in Europe. Freelancing in Event Management services (Omega for the Olympic Games 2008 & Porches through Avant-Garde marketing agency)
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Pr & MarketingSwiss Centers China Nov 2005 - May 2007ShanghaiDevelopment of market entry strategies for Swiss SME wanting to enter the Chinese market. Reshape of SCS brand value proposition, marketing strategy & marketing material development -
Consumer EngagementPhilip Morris Sep 2004 - Aug 2006LausanneConsumer Brand activation in major accross various touchpoints in switzerland (Events, Trade Channel, HoReCa channel)
Pierre Geiger Education Details
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Digital Acceleration (Design Thinking Principles) -
Get Digital (Pmi Internal Training Based On Google Squared Ongline Course) -
Core Accelerate (Pmi Internal Training On Commercial Deployment) -
Managing Direct Reports (Pmi Internal Tranings) -
Ecrm Traning -
Project Management Module 1,2,3 (Pmi Internal Training Based On Project Management Program) -
Blue Infinity Digital AgencyDigital Technology Training By Blue Infinity -
Chinese Studies -
Business Management & Economics
Frequently Asked Questions about Pierre Geiger
What company does Pierre Geiger work for?
Pierre Geiger works for The Pharma Data Lab
What is Pierre Geiger's role at the current company?
Pierre Geiger's current role is Partner.
What schools did Pierre Geiger attend?
Pierre Geiger attended Digital Marketing Institute, Hyper Island, Pmi Re:wired, Pmi Re:wired, Pmi Re:wired, Econsultancy, Pmi Re:wired, Blue Infinity Digital Agency, Lanzhou Jiaotong University, Haute École De Gestion Arc.
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Max-Pierre GEIGER
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Pierre Geiger Pierre Geiger
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