Passionate about understanding purchasing drivers, I embarked on my marketing journey 20+ years ago. This led to my entrepreneurial venture, founding three innovative companies, including Angle Orange, a shopper marketing agency, and Rendermatic 3D, a vibrant 3D animation studio. My focus is the development and growth of our teams and supporting our clients' operations.Throughout my career, I've collaborated with global corporations in energy, liquor, tobacco, and FMCG sectors, enhancing my understanding of marketing complexities within these industries, including customer, consumer, and shopper marketing strategies. Angle Orange's founding principles revolve around developing effective campaigns and streamlining our clients' jobs. We provide added value, promoting project management and cross-functional communication best practices, which simplifies the development and deployment of shopper marketing campaigns. We aim to leave our clients wishing they’d partnered with us sooner.My approach includes:- Entrepreneurial Growth: I relentlessly pursue opportunities and strategic decisions to foster sustainable growth in the companies I lead. - Team Empowerment: I prioritize creating an environment for personal and professional growth, acknowledging our people are our greatest asset. - Cross-Functional Communication: Clear, effective communication within diverse teams is crucial for reducing miscommunication and boosting productivity. - Marketing Strategy Development: With a deep understanding of market trends, consumer behaviour, and competition, I craft resonating marketing strategies. - Creative Inspiration: I value nurturing creative talents, fostering innovation, and producing unique, influential marketing campaigns.Every day brings new opportunities to learn, inspire, and make a positive impact. I look forward to future challenges and opportunities.