Pierre Lecat

Pierre Lecat Email and Phone Number

Co-founder @ Pickleball House
France
Pierre Lecat's Location
Paris, Île-de-France, France, France
Pierre Lecat's Contact Details

Pierre Lecat personal email

n/a

Pierre Lecat phone numbers

About Pierre Lecat

Ray studios - The right place for the wrong tattooVisit ray-studios.Com

Pierre Lecat's Current Company Details
Pickleball House

Pickleball House

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Co-founder
France
Pierre Lecat Work Experience Details
  • Pickleball House
    Co-Founder
    Pickleball House
    France
  • Various Startups
    Operating Partner
    Various Startups
    France
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  • Ray Studios
    Co-Founder & General Manager
    Ray Studios May 2021 - Present
    Ville De Paris, Île-De-France, France
    • In 3 years, we have become the European leader in tattoo removal.• 2021: Seed funding of €2.6M• 2024: Series A funding of €4.5M• 11 centers: Paris, Lyon, Nantes, Bordeaux, Toulouse, Brussels, Barcelona, Madrid, Malaga, Valencia (with many more to come)
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  • Selectour
    Chief Digital & Marketing Officer
    Selectour Jan 2019 - May 2021
    Paris
    With 1,200 points of sale, Selectour is the leading travel agency network in France, generating €2.8 billion in business volume. Reporting directly to the CEO and as a member of the company’s Executive Committee, I define Selectour’s digital and marketing strategy.Mission: Accelerate the network's digital transformation• Projects: full redesign of the selectour.com website and 300 agency websites, launch of a mobile app for travelers, creation of a CRM program with data segmentation and personalization, complete overhaul of the internal booking tool Selectour Pro.• Omnichannel strategy: implementation of a unified customer database (RCU) to deliver a seamless, multi-channel experience for clients: at home, in agencies, during trips, and post-travel.• Branding and brand rejuvenation: development of a new visual identity for online communications (social media, display, contests) and offline campaigns (PR, TV, radio, sponsorship).• Trade marketing: managing relationships with partners (tour operators, airlines, car rental companies, tourism boards) and monetizing communication spaces (agency screens, website, newsletters).
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  • Accor
    Chief Marketing Officer @Accorlocal
    Accor Nov 2017 - Jan 2019
    Paris
    Mission : define and set up the marketing strategy.• App and website launch through SEA, SEO, Facebook, display and CRM.• Enhanced customer journey and organized focus groups with the aim of continuously improve the app and the website.• Implemented marketing and data tools such as Google Analytics, Firebase, AppsFlyer, Batch.• Actively participated in pivoting the company strategy to a B2B service in order to accelerate growth and profitability.
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  • Bim App
    Head Of Growth & Data
    Bim App Jan 2017 - Nov 2017
    Paris
    Mission : generate install and revenue growth.• Set up the AARRR strategy : acquisition, activation, retention, referral, revenue. - Internalised SEA and Facebook.- Created an onboarding for first use and app personnalization for clients.- Defined and set up marketing automation (email + push notification + sms) according to the customer journey.• Structured all data, created reportings and analyzed cohorts in order to optimize marketing actions.• Implementation of marketing tools such as MakeMeReach, Salesforce Marketing Cloud, Follow Analytics, AppsFlyer.
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  • Sarenza
    Country Manager (Uk, Spain, Switzerland)
    Sarenza Jul 2015 - Jan 2017
    Paris
    Mission : increase Sarenza’s sales and profitability on international markets through growthhacking• Responsible for the webmarketing strategy with management of all paying channels (SEA, affiliation, retargeting, shopbots, display, marketplace, CRM) and offline channels (TV)• Set up of a pricing policy based on local competition and market elasticity• Creation of the next 3 years business plan from the top-line to the bottom-line, based on a cohorts work• Leader of projects to enhance quality service with the support teams : 2 days gained on delivery, extension of customer service’s opening hours, improvement of means of payment• Improvement of Sarenza’s brand awareness through business partnerships
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  • Sarenza
    International Project & Promotional Manager
    Sarenza Jul 2013 - Jul 2015
    Paris
    Mission: ensure the coordination of projects and the implementation of promotional offers for 12 countries• Promotions: responsible for the promotional strategy and secured implementation of offers.• Coordination of 12 countries and 6 teams (Webdesign, CRM, IT, Buyers, Customer Service)• Projects: development of promotion management tools (30% of time-saving for the animation team), product owner during webmastering planification meetings• Analysis: assessment of sale and offers, creation of a private sale reporting
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  • Toyota
    Regional Advertising Manager
    Toyota Aug 2010 - Jul 2012
    Paris
    Mission: generate and increase traffic towards the French Toyota car dealers• Unique point of contact and referee to the 271 car dealers ⇒ Design & provide standard advertising materials ⇒ Customize and tailor communication campaigns to specific needs ⇒ Develop and promote the use of CRM tool through training & support• Drive communication agencies from the brief until the final execution of the campaign• Analyze and evaluate communication performance
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  • Bel Group
    Assistant Product Manager For Boursin (Internship)
    Bel Group Jul 2008 - Dec 2008
    Paris
    Mission: rejuvenate the brand with new product and special offers • Full autonomy in the management of a special on the shelf offer “votre Boursin à 1€” ⇒ Conception and design of the offer with the communication agency ⇒ Creation of the pack, implementation and launch of the promotion campaign • Boursin® new flavors: responsible for the consumer testing phase, the pack design, the promotion material set (photos and videos) for retailers • Brand promotion on the web: creation of Boursin webpages on recipes websites
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  • Laser Contact
    Commercial Assistant (Internship)
    Laser Contact Jun 2007 - Aug 2007
    Paris
    • Conducted a market study of the outsourcing of contact centers• Characterization of new trends and new actors
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Pierre Lecat Skills

E Commerce Gestion De Projet Marketing Digital Management Strategy Communication Marketing Marketing Business Strategy Anglais Web Project Management Online Marketing Project Management Crm Traffic Management

Pierre Lecat Education Details

Frequently Asked Questions about Pierre Lecat

What company does Pierre Lecat work for?

Pierre Lecat works for Pickleball House

What is Pierre Lecat's role at the current company?

Pierre Lecat's current role is Co-founder.

What is Pierre Lecat's email address?

Pierre Lecat's email address is pi****@****mapp.io

What is Pierre Lecat's direct phone number?

Pierre Lecat's direct phone number is +331755*****

What schools did Pierre Lecat attend?

Pierre Lecat attended Essec Business School, London South Bank University, Universidad Ceu San Pablo, Esce International Business School.

What skills is Pierre Lecat known for?

Pierre Lecat has skills like E Commerce, Gestion De Projet, Marketing Digital, Management, Strategy, Communication Marketing, Marketing, Business Strategy, Anglais, Web Project Management, Online Marketing, Project Management.

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