Pierre Lecat Email & Phone Number

France

France

Ville De Paris, Île-de-France, France

• In 3 years, we have become the European leader in tattoo removal.
• 2021: Seed funding of €2.6M
• 2024: Series A funding of €4.5M
• 11 centers: Paris, Lyon, Nantes, Bordeaux, Toulouse, Brussels, Barcelona, Madrid, Malaga, Valencia (with many more to come)

Paris

• With 1,200 points of sale, Selectour is the leading travel agency network in France, generating €2.8 billion in business volume. Reporting directly to the CEO and as a member of the company’s Executive Committee, I.
• Projects: full redesign of the selectour.com website and 300 agency websites, launch of a mobile app for travelers, creation of a CRM program with data segmentation and personalization, complete overhaul of the.
• Omnichannel strategy: implementation of a unified customer database (RCU) to deliver a seamless, multi-channel experience for clients: at home, in agencies, during trips, and post-travel.
• Branding and brand rejuvenation: development of a new visual identity for online communications (social media, display, contests) and offline campaigns (PR, TV, radio, sponsorship).
• Trade marketing: managing relationships with partners (tour operators, airlines, car rental companies, tourism boards) and monetizing communication spaces (agency screens, website, newsletters).

Paris

• Mission: define and set up the marketing strategy.
• App and website launch through SEA, SEO, Facebook, display and CRM.
• Enhanced customer journey and organized focus groups with the aim of continuously improve the app and the website.
• Implemented marketing and data tools such as Google Analytics, Firebase, AppsFlyer, Batch.
• Actively participated in pivoting the company strategy to a B2B service in order to accelerate growth and profitability.

Paris

• Mission: generate install and revenue growth.
• Set up the AARRR strategy: acquisition, activation, retention, referral, revenue. - Internalised SEA and Facebook.- Created an onboarding for first use and app personnalization for clients.- Defined and set up.
• Structured all data, created reportings and analyzed cohorts in order to optimize marketing actions.
• Implementation of marketing tools such as MakeMeReach, Salesforce Marketing Cloud, Follow Analytics, AppsFlyer.

Paris

• Mission: increase Sarenza’s sales and profitability on international markets through growthhacking
• Responsible for the webmarketing strategy with management of all paying channels (SEA, affiliation, retargeting, shopbots, display, marketplace, CRM) and offline channels (TV)
• Set up of a pricing policy based on local competition and market elasticity
• Creation of the next 3 years business plan from the top-line to the bottom-line, based on a cohorts work
• Leader of projects to enhance quality service with the support teams: 2 days gained on delivery, extension of customer service’s opening hours, improvement of means of payment
• Improvement of Sarenza’s brand awareness through business partnerships

Paris

• Mission: ensure the coordination of projects and the implementation of promotional offers for 12 countries
• Promotions: responsible for the promotional strategy and secured implementation of offers.
• Coordination of 12 countries and 6 teams (Webdesign, CRM, IT, Buyers, Customer Service)
• Projects: development of promotion management tools (30% of time-saving for the animation team), product owner during webmastering planification meetings
• Analysis: assessment of sale and offers, creation of a private sale reporting

Paris

• Mission: generate and increase traffic towards the French Toyota car dealers
• Unique point of contact and referee to the 271 car dealers ⇒ Design & provide standard advertising materials ⇒ Customize and tailor communication campaigns to specific needs ⇒ Develop and promote the use of CRM tool.
• Drive communication agencies from the brief until the final execution of the campaign
• Analyze and evaluate communication performance

Paris

• Mission: rejuvenate the brand with new product and special offers
• Full autonomy in the management of a special on the shelf offer “votre Boursin à 1€” ⇒ Conception and design of the offer with the communication agency ⇒ Creation of the pack, implementation and launch of the promotion.
• Boursin® new flavors: responsible for the consumer testing phase, the pack design, the promotion material set (photos and videos) for retailers
• Brand promotion on the web: creation of Boursin webpages on recipes websites

Paris

• Conducted a market study of the outsourcing of contact centers
• Characterization of new trends and new actors

Smib - Advanced Master In Strategy And Management Of International Business (Singapore)

Activities and Societies: President of the Students Union Office + External Consultant for Arkadin in SingaporeThe SMIB Master ranks 3rd.

Ba (Hons) Business Administration Specialized In Marketing

Student Exchange

Master, International Business