Full responsibility of the planning and delivery of Fanatics International on site merchandise operations.

Responsible for the development, management and commercialisation of the of the GC2018 brand into licensed products and Omni channel official retail stores, contributing to the commercial team’s overall objectives and sales targets• Overall responsibility of the Licensing and Retail program• Appointment and contract management of Licensees to ensure delivery of a successful program including securing the revenue target• Delivery of Official Retail operations from 30 stores including 800sq metre Superstore, Airport store, 3 Online platforms, Games competition venues, and ‘Live Sites’• Maximized wholesale revenue with 3,000+ retailers nationwide• Developed extensive brand style guide including different collections, packaging and POS• Oversaw the design, manufacturing and distribution or more than 500 Licensed Products• Led and delivered various Licensing projects including launches, promotional activities and marketing events• Managed financial performance against the licensing and retail plans• Worked with the event operations and venue teams to ensure a first class and cost-effective on site operation with world class customer service• Contributed to the development and the communication of the GC2018 Mascot program• Worked with B&M to develop a product strategy across all GC2018 branded product• Planned the GC2018 Games’ merchandise marketing campaign

Overall development, implementation and management of the Retail operation for the Rio 2016 Games.Planning the retail strategy and operations for the Rio 2016 Games’ on-line, high street, airport/transport hubs, Fan Zones, Competition and key Non-competition venues’ operations• Set the Licensing and Retail vision, developed the department business plans, budgets and sales forecast that contributed to the total revenue required to stage the Rio 2016 Games• Created the Licensing and Retail department policies and procedures, matrix of responsibility, operating and master schedules plans• Integrated the Licensing and Retail programmes with Rio 2016 functional areas• Presented the Rio 2016 retail opportunities to perspective companies, identified suitable candidates, furthered negotiations and appointed all partners (REBL, Dufry, Honav, B2W and Music Co.) that offered Rio 2016 strong financial and operational reassurances• Developed the Rio 2016 Games’ Retail contracts, high street retail guidelines and official stores look and feel• Ongoing audit of financial position with Rio 2016 Finance, monitoring forecast and reviewing licensee financial stability• Worked with IOC Top Sponsors and Rio 2016 Presenting Partners and providers to identify mutually beneficial operational opportunities to strengthen the retail operation• Worked closely with the Licensing executives to negotiate product Licensing partners in target categories• Established the Rio 2016 Games’ merchandise marketing campaign

Responsible for delivering the London 2012 venue retail operation in 17 competition venues including all Olympic Park venues and ad hoc retail operations (e.g. Torch Relay, volunteer selection events, live sites...) Total sales exceeded £55m, with venue retail royalties contributing over £8.5 million; 20% higher than anticipated forecastsOver 100 stores/outlets/kiosk where located across the London 2012 Competition and Non-Competition Venues, with the retail footprint exceeding more than 10,000mtrs²• Managed four third party retail contractors (The Retail People, IMG, Event Merchandise Limited and Concessions Management International)• Planned the merchandise and venue sales operational programmes integrated with LOCOG functional areas, on-site implementation, Games-time operation and financial reporting• Managed and further developed relationships between key licensees and retailers • Oversaw & ensured the successful delivery & smooth running of the retail operation during ‘London Prepares’ Test Event series

* Licensing and Retail ExecutiveResponsible for managing and delivering A.S.O retail programmes for: Tour de France 2008, 2009, 2010 and other major cycling events, Central Europe and Dakar Rally Raid 2008, Paris Marathon 2008, 2009, French Golf Open 2008, 2009, R.I.D.E Normandy 2008 and UEFA U19 Championship 201070 licenses, 1000+ products, Corporate and On Site retail generating sales of over €5.0 million• Operational planning of merchandise sales for 100+ event days, integrated with A.S.O functional areas, on-site implementation, event-time operation• Sourcing and delivery of official licensed products for sponsors, official and independant retail stores• Secured new licenses and retail opportunities from running tender process and financial analysis, through to negotiation of terms and contractual agreement• Managed the execution of the official licensees programmes• Leaded the product and brand approval process* Hospitality Project ManagerImplementation and coordination of hospitality programmes of Argentina-Chile Dakar Rally 2009 and 20103 Exclusive tailor-made hospitality travels, hospitality facilities for over 2500 guests across the rally• Developed sponsorship packages designed to meet clients’ needs• Managed and further developed relationships with sponsors and corporate clients• On site supervision and management of the hospitality programmes

Management of the French Open ad hoc retail operations.Activated the Roland Garros brand in department stores and sport fashion retail companiesManaged and further developed relationships with key licensees and retailers Negotiated and delivered licensed product promotion initiativesPrepared management reports on the performance of the individual retailers

Working alongside the overall project manager, assist with all areas of licensing and retail operations, including buying, staffing, marketing, event operations, cash management, logistics and on-site management. Implemented the marketing and communication strategy for the RWC 2007 official boutiques located throughout France and the UK (4 short-term retail outlets and 95 on-site merchandise outlets)Excecution of the Master License programCoordinated relations with RWC Ltd, IMG, the 12 stadiums and host cities

Management of the BUT (Home Appliance Stores) and referring dossier.Coordinated the “Referees day” and other similar events (4 sports, 270 venues, 2 000 volunteers, 35 000 participants, 2000 professional and amateur teams)Implemented and coordinated a partnership with professional athletesCreated the communication action planProduced sponsoring dossiers adapted to the strategies of advertisers, marketing and canvassing

Retail casual at PSG home games