Pierre-Manuel Serrano Email & Phone Number

France

Marseille, Provence-Alpes-Côte D'Azur, France

For the natural skincare brand for all men within the Marseille team• Demonstrate expertise in both product and customer interactions• Support the team by encouraging and providing positive and constructive feedback• Lead by example and help sales advisors when needed• Continuously share insights with retail managers, be their eyes/ears in the store and know how to escalate issues quickly when needed• Manage performance by setting up monitoring of the team and shop… Show more For the natural skincare brand for all men within the Marseille team• Demonstrate expertise in both product and customer interactions• Support the team by encouraging and providing positive and constructive feedback• Lead by example and help sales advisors when needed• Continuously share insights with retail managers, be their eyes/ears in the store and know how to escalate issues quickly when needed• Manage performance by setting up monitoring of the team and shop activity via the KPIs: turnover, sales index, average basket, conversion rates• Manage store operations: inventory management, store opening and closing, etc.• Maintain the look, feel and pace of the store throughout the day: control traffic, dispatch team, control music volume, delegate tasks, etc.• Participate in employee training and onboarding as per program provided by Retail Show less

Marseille, Provence-Alpes-Côte D’Azur, France

Paris, France

For the Parisian RTW brand, within the E-Commerce Europe department and under the responsibility of the E-Commerce Category Managers and the Catalog Manager• Optimize the performance of the categories and product pages of the Europe sites:- Help optimize the content of product pages and categories (text and images)- Contribute content on Sales Force Commerce Cloud (SEO, landing page, Menu etc.)- Preparing and following the briefs for landing pages, e-commerce and conversion… Show more For the Parisian RTW brand, within the E-Commerce Europe department and under the responsibility of the E-Commerce Category Managers and the Catalog Manager• Optimize the performance of the categories and product pages of the Europe sites:- Help optimize the content of product pages and categories (text and images)- Contribute content on Sales Force Commerce Cloud (SEO, landing page, Menu etc.)- Preparing and following the briefs for landing pages, e-commerce and conversion oriented- Ensure a link with the E-Commerce Catalogue teams (photos, descriptions...) and report any product or image anomalies- Integrate additional product information into systems (SFCC and PIM)- Follow customer reviews and propose an action plan if necessary• Implement the e-merchandising strategy of Digital Flagship Europe:- Participate in the creation of product catalogues- Be the CRM and Media point of contact for product escalation requests- Maintain quality control of all site categories and correct noticed issues- Offer optimal merchandising for the Digital Flagship categories• Analysis and testing:- Collaborate on regular reporting of category performance- Support the creation of new reports- Competitor monitoring of E-merchandising / E-commerce best practices Show less

Marseille, Provence-Alpes-Côte D’Azur, France

For the emblematic British shoes brand, within the Marseille sales team• Management of the entire sale: reception, support and advice, proposal of substitute/additional products, service offer, loyalty, conclusion of the sale and collection of payment• Contribution to overall and individual performance: sales, conversion, UPT, ATV, DDS• Management and optimization of stock supply: labeling, product availability, storage

Marseille, France

For POLO RALPH LAUREN, MARC JACOBS, EMPORIO ARMANI, LEVI'S and other Printemps brands• Management of the entire sale: reception, support and advice, proposal of substitute/additional products, service offer, loyalty, conclusion of the sale and collection of payment• Optimization of the sales area by ensuring the presence and merchandising of products, contribution to the success of the commercial operations that animate the store• Management and optimization of stock supply:… Show more For POLO RALPH LAUREN, MARC JACOBS, EMPORIO ARMANI, LEVI'S and other Printemps brands• Management of the entire sale: reception, support and advice, proposal of substitute/additional products, service offer, loyalty, conclusion of the sale and collection of payment• Optimization of the sales area by ensuring the presence and merchandising of products, contribution to the success of the commercial operations that animate the store• Management and optimization of stock supply: labeling, antitheft, product availability, storage Show less

Ville De Paris, Île-De-France, France

For the e-commerce agency partner of fashion and luxury brands, within the marketing teams and under the responsibility of an E-store Manager Senior• Commercial coordination of sites in direct relation with brands :- Participation in the development of the animation schedule- Create and update of the homepage via Shopify- Validation of on-line releases and monitoring of optimizations- Drafting of briefs and programming of newsletters- Site relay and traffic•… Show more For the e-commerce agency partner of fashion and luxury brands, within the marketing teams and under the responsibility of an E-store Manager Senior• Commercial coordination of sites in direct relation with brands :- Participation in the development of the animation schedule- Create and update of the homepage via Shopify- Validation of on-line releases and monitoring of optimizations- Drafting of briefs and programming of newsletters- Site relay and traffic• Catalogue management:- Writing content page briefs and creating categories- E-Merchandising- Monitoring of reference activations- Analysis of product performance and categories (rotations, returns, etc.)- Inventory monitoring and logistics warehouse relations• Weekly and monthly performance analysis (via Google Analytics, Intranet, etc.) and activity reportingPortfolio : Des Petits Hauts - Harris Wilson - Feeka Accessoires Show less

Paris Area, France

For the Parisian brand of Menswear RTW, within the Digital department and under the responsibility of the Digital Project Manager• Product offer - Upload of the products on the website:- Preparation of product sheets- Follow-up of prototypes in relation to the manufacturing department- Participation, follow-up of collections shootings and creation of looks- Monitoring of reference activations- Inventory monitoring and logistics warehouse relations• Site… Show more For the Parisian brand of Menswear RTW, within the Digital department and under the responsibility of the Digital Project Manager• Product offer - Upload of the products on the website:- Preparation of product sheets- Follow-up of prototypes in relation to the manufacturing department- Participation, follow-up of collections shootings and creation of looks- Monitoring of reference activations- Inventory monitoring and logistics warehouse relations• Site animation - Participation in the implementation of the site animation plan:- Participation in the development of the animation schedule- Drafting of newsletters briefs and updating of the homepage;- Validation of on-line releases and monitoring of optimizations- Writing content page briefs• Community management - Participation in the content strategy on social networks:- Production of the editorial schedule- Participation in content creation: visuals and texts- Participation in setting up influence campaigns• Customer Relationship - Support of the Customer Relationship Manager:- Processing customer requests by e-mail- Processing social network client requests- Processing of returns and refunds• Project management - Participation in the implementation of the brand’s digital projects aimed at improving the customer experience in an omnichannel aspect• Competitive Intelligence - Proposal of improvements to be made via competitive intelligence and frequent benchmarks on various topics (newsletters, highlighting on the site, content, features, etc.) Show less

London, United Kingdom

For a concept store in the import and distribution of French fine wines and champagnes• Presentation and sale of the bottles in London • Development of the commercial website• Creation and management of the Facebook page• Creation of visual materials : product sheets portfolio, wine menus for several restaurants in London...

London, United Kingdom

For a concept store in the import and distribution of French fine wines and champagnes• Development of partnerships with several companies (wine shops, restaurants...) • Market research/Customer visit • Order and stock management of the wine and champagne bottles• Various desk jobs : sending mails, call reception, order management

Master Of Science - Ms, Marketing & Brand Management - Specialized In Fashion & Luxury

Activities and Societies: Vice-president of the Student Services Office MSc 2 : MARKETING & BRAND MANAGEMENT Core subjects : • Market.

Bachelor Of Arts - Ba, International Marketing, Upper Second Class (2.1)

Activities and Societies: School year representative and Group leader • International Business Strategy; Provide the skills to establish.

Bts, Personal Assistant, 16.45/20 - 2Nd In Aix-Marseille Academy Rankings

Activities and Societies: Vice-president of Juniors Assistants Perier association Core courses common to Tertiary BTS: • General Knowledge.

Licence, Langues Étrangères Appliquées

Baccalauréat, Economics And Social, With Honours

Mathematics option