Founder
CurrentResponsible for leading the overall direction and strategy of the company, as well as driving growth and profitability. Driving force behind Casabel's mission to bring products to life through thoughtful design and curation while playing an instrumental in shaping the future of the overall brand.• Oversaw the company’s strategic planning, goal setting, KPI management, investment implementation, and business and operating model transformations.• Led the development and execution of short and long-term financial budgets and operational goals for all departments, with a strong ability to drive the top line and a keen eye for cost control, productivity and profitability.• Aligned the overall sales function and departmental objectives with business strategy through active participation in corporate strategic planning, strategy development, forecasting, sales resource planning, and budgeting.• Created market requirements, personas, and segmentation details necessary for product and content strategy, sales enablement, and online execution.• Interpreted data-driven customer metrics to understand customer behaviour and identify key drivers and opportunities that support strategic business decisions.• Translated technical knowledge into customer-facing narratives and collateral with a focus on value, differentiation and user cases.• Implemented supply chain strategies to meet growth and financial objectives through the integration of forecasting, demand planning, inventory management, and logistics.• Responded to trade related inquiries from local business units, including those related to import controls, export controls, customs clearance, sanctions and conducted annual trade control risk assessment.