Pierre Robichaud Email & Phone Number

Responsible for developing Home Centre sales at Home Depot, Rona, and Lowe's in Vancouver and on Vancouver Island Responsible for sales,customer service, product launch and designer training for 11 different cabinet brands.Increased Home Depot market share from 39% to 66% in 18 months. Achieved challenging sales targets within first 6 months as a territory manager. Achieved 109% of sales target in first full year on the job.Achieved 113% of Sales Target for 2015 Consistently driving sales growth for 3 consecutive years.Awarded 2014 and 2015 Outstanding Sales Performance Award for Western Canada.

Created and operated, Mr. Reno, a Handyman Concept targeted at home owners and corporate clients.Exceeded business plan revenue estimates by 21% in first year of operation, operating profitably for 7 years.Secured multiple national clients including: Costco Wholesale, Speedy Glass, Newalta, Sign-A-Rama and Enterprise Rent-A-Car

Oversaw the sale and operations functions for a retail location with $12 million in annual sales and a staff of 40 employees. Responsible for sales, visual merchandising, inventory management, staff recruitment, and training.Increased Extended Service sale penetration by 25% within 2 months.Reduced wage to sales cost from 9.8% to 7.2 % of gross revenue while maintaining customer service levels above company expectations.Practised a hands-on/ on the floor management style to boost morale and increase productivity.

Conceived, developed and implemented, after approval from Board of Directors, the unique Rogers Retail Integration Project to provide superior face-to-face retail customer service with the functionality of a call centre. Process included: viability research, obtaining capital authorization for $10 million, advertising, marketing, store design and IT integration. Project completed on-time and $1.5 million under budget. Developed an innovative kiosk program to allow customers to sample digital cable TV in all Rogers Video stores within the Rogers Cable trading areas. Created an exclusive promotion offer to support the program and stimulate customer activations, exceeding sales targets by 300% the initial 6 months.Oversaw critical research and analysis into current technology, and reported back to the Board on the impact of technology on the existing and future video retail model.Acted as the senior representative for Rogers Video at the Rogers Communications Corporate Headquarters.Presided over Rogers Video’s successful application to the CRTC for the issuance of a VOD license. Worked with Rogers AT&T to sell wireless products in Rogers Video outlets. Tripled sales in the first year.Proactively led and directed the business development team. Managed and motivated 20 employees at Regional Head Office; accountable for recruitment and human resource issues

Richmond, Bc

Partnered with Rogers Cable to develop a retail sampling initiative for the newly launched Rogers @home Internet service. Using live @Home kiosks and a retail kit to sign up new customers to the service. Result: Concept exceeded sales targets for 3 consecutive years by a 20% average.Conceived and executed the Rogers Video Express Concept designed to deliver all Rogers products into new environments including: Loblaws, and Walmart. The 800 square foot express locations showcased the best selling products from Rogers Cable, Rogers Wireless, and Rogers Video.Launched the original Rogers Video Website.

Richmond, Bc

Initiated the successful and innovative Gift Box Promotion Package. Conceptualized and delivered to market within an impressive 4 week time frame in order to meet 4th quarter financial objectives . 50,000 units sold-out, throughout 200 stores, within 6 weeks. The program was at the core of Rogers Video’s marketing plan on a year round basis for 8 years and was copied by its main competitor.Developed marketing strategy and directed marketing activities for 200 stores. Prepared and monitored a $6 million marketing budget which included $3 million in COOP and MDF.Oversaw complete media buying across Canada in the following mediums: print, radio, TV and ROP inserts.Initiated several highly profitable partnerships with National Partners such as General Mills, Toshiba, Pillsbury, etc.Created and executed quarterly campaigns to elevate sales for under performing stores. Revamped in-store magazine production and distribution, doubling revenue and reducing costs by 50%.Played a key role in the rapid expansion of Rogers Video nationally with the launch of 30 new stores per year.Conceived exceptional data base marketing initiatives to secure customers’ loyalty from Rogers Video’s 2.5 million active customers. Managed the relationship with the company’s advertising agency of record and proactively developed branding initiatives.

Vancouver, Bc

Oversaw marketing strategies for the profitable 29 store video chain prior to purchase by Rogers Video.Recognized for elevating Mega Entertainment’s presence in the competitive market place with the expansion from 1 store to 29 in 6 years. Key component in all operations: marketing, merchandising, purchasing, training and media buying initiatives. Chain was one of the top revenue producers per location in North America.Recipient of the 1993 VSDA Award for “Best Marketing for a Regional Video Chain in North America.” Played an influential role in defining the corporate identity, branding, signage and visual merchandising. Broadened Mega’s product range by negotiating exclusive supply agreements with new vendors.

Vancouver, Canada Area

Store Manager for one base location and responsible for retail operations of all new store in the Lower Mainland as the Company Grew from 1 store to 12 stores. Responsible for implementing all new training and operational procedures.Increased video sales to 18% of store revenue against an industry trend of 4% by capitalizing on the un-tapped video sell-thru market.

Transfer Credit, Modern Languages

Transfer Credit, Modern Languages