With over 15 years of international digital marketing experience, I offer consulting services that span the globe. My expertise includes:- Managing multicultural marketing campaigns across diverse markets, ensuring global reach and local relevance.- Collaborating with teams worldwide, enabling seamless communication and project execution across time zones and regions.- Developing long-term strategies to drive sustained growth and measurable outcomes.- Leveraging a wide range of digital skills across industries such as SaaS, Construction and E-commerce, focusing on reducing costs and maximizing ROI.I work with global clients to create impactful, scalable marketing solutions tailored to their unique needs.

As a Global Digital Marketing & CRM Consultant, I specialize in optimizing CRM systems and driving marketing automation for international markets. My key responsibilities include:- Automating email marketing to enhance customer engagement and improve campaign efficiency.- Standardizing global marketing journeys to create consistent customer experiences across multiple countries.- Optimizing CRM platform features and adoption to align with market needs and streamline campaign deployment.- Leading training and support initiatives for key users, empowering markets to effectively utilize marketing automation tools.- Enhancing lead generation and conversion processes, contributing to increased sales and customer acquisition.- Collaborating with product managers to prioritize and launch features that address market demands.I focus on driving measurable results by aligning global strategies with local market needs, ensuring consistent brand messaging, and improving marketing effectiveness.

- Identifying and analyzing user needs to guide updates and the development of key platform features, improving user experience and customer satisfaction.- Drafting detailed functional specifications and coordinating UX design and development teams to ensure the delivery of features aligned with user expectations and strategic goals.- Collaborating on the company's business model, adjusting the customer retention and onboarding strategy based on new features and market changes.- Leading the digital acquisition strategy, optimizing SEO and paid media campaigns to increase visibility and attract new customers.- Overseeing the development and launch of new features, working closely with product teams, UX designers, and developers to ensure effective implementation that meets user needs and business objectives.

Lecturer in Digital Marketing and Online Acquisition Strategy for Masters and Executives Programs.ESSEC is ranked as the second-best business school in France and in the top 10 internationally.

- Developed and executed a comprehensive global strategy to drive lead generation through digital marketing and social media, resulting in increased brand visibility and customer acquisition across key regions (EU/UK/US).- Led the creation, coordination, and orchestration of international marketing campaigns, ensuring consistency and alignment with business goals across multiple markets.- Monitored business performance metrics and optimized internal processes for lead qualification and follow-up, improving conversion rates and sales pipeline efficiency.- Facilitated cross-functional collaboration by sharing best practices and coordinating efforts between diverse teams in different countries, driving synergy and achieving consistent results on a global scale.

- Contributing to the Digital Marketing Strategy at Group Level, - Managing the Digital Marketing Operations for the Group Digital Marketing Lead Hub (Western Europe)- Setting-up automation marketing campaigns by using Salesforce and Hubspot- Managing Online Media Campaigns and Acquisition Strategy for 5 countries : SEA-Social-E-mailing-Content-SEO-Native- Direct Management of a team of Online Marketers- International coordination with Headquarters and Hub Subsidiaries

Founder & Business DevelopmentMain activities :- Business Development and Agency Marketing for customers based in the USA and in Europe- Strategic Consulting in Digital Marketing- Search Engine Optimisation projects- Media campaigns planning & optimisations- Budget Management

- Developing the digital strategy for 4 major FMCG brands Panzani, Lustucru, Taureau Ailé, Garofalo- Managing digital projects and community management- Increasing brands visibility, and digital campaigns ROI- Digital Training for marketing professionals

In charge of "webmarketing and net-influence" and "Digital Media" courses for master students

- Brand awareness : SEO and digital brand content strategy for 3 brands => +43% trafic growth in 2013-Digital Media campaigns full management : Content creation, media strategy, optimization, analytics => +11 000 qualified leads - Social Media : definition of brand social guidelines, daily community management and Net-influence operations for strategic products-Mobile : Mobile Apps and mobile website creation & management for SEB and Krups brands=>http://m.krups.fr/fr/http://www.seb.fr/http://www.krups.fr/fr/http://www.rowenta.fr/

-Employer Branding : Project Leader for the set up of a new employer communication strategy. Strategy set up for the group presence on social media and launch of LinkedIn and Viadeo pages.-Business 2.0 : Intranet management and Sharepoint collaborative platforms set up for international communities : Finance, Supply Chain, Purchasing…

-Digital consulting activities, business development and daily customer management-Project management for web, mobile, social media marketing campaigns on a daily basis-Website and mobile applications storyboarding, management of innovation and creativityMain customers : Schneider Electric, ADA, Pernod- Ricard, Openskies, Groupama

- Communication: realisation of the web and print consumers magazines : 10 Millions units/month- CRM: editorial strategy and implementation : e-mailing, news letters, website management…- Benchmarking, statistical analysis and reporting