Pierre Bemelmans Email & Phone Number

Liège, Wal, Be

Sprimont

Belgique

Sprimont

Responsible for:• 3-years strategic planning (methodology, planning, objectives...)• Marketing strategy, planning and budget (segmentation, value proposition, BMC...)• Corporate and brand strategies (corporate, distribution channels, products)• Market researches• Business and competitive intelligence• Product launches (positioning, marketing and communication strategies...)• Portfolio management• Marketing strategy implementation (on and off line)• People management: 2 Communication Coordinators, 1 Technical and Legal Expert• National and international level

Strategie Design is a brand and packaging design agency with offices in Liège, Brussels and Bejing.Working for key clients including ABInBev, Omega Pharma, SCA (Georgia Pacific), Bongrain.Main responsabilities: Account management, project managmement, strategic recommendations

Customers : Provera (Cora-Match-Delfood), Intermarché, Mestdagh and Grand Duché du Luxembourg (Cactus-Auchan).Categories: Foods (Knorr, Bertolli, Becel, Calvé...) and Beverages (Lipton) Yearly negociations on trade terms and contracts. Promo planning. Development of the customer relationship. Sales force: 6 sales representatives. People management: 1 assistant.

As a Categroy Manager, I fully undertand the dynamics and elements of the Oral Care Market in order to maximize its growth.Within Unilever, I am managing the promotional plan and strategy. I'm also responsible to introduce the Signal products and to manage our range at all our cusomers.For the retailers, I am considered as a partner who is an expert of the Categroy. We are working closer in order to maximize the growth and the return of the Oral Care Category.

Logistic Trainee. Demand and Supply Planner Skin and Hair categories.Sales Estimates.During my experience in Logisitic, I was involved in the reorganisation of the department and the function of Demand and Supply Planner.I also collaborated to the developpment of the Sales Estimate (Logisitic part). Program and process which aims at evaluating the future sales in order to work in just-in-time with our supply chains.During this period, I was responsible for the planning of our hair and skin cleasing products.

Junior Brand Manager Laundry, brands: OMO, Coral and Robijn (Fab Conditioner)I joined the team during the Annual Plan Process. This process aims at preparing the Marketing and Sales plans for our brands.I was in charged of developping a full marketing plan for the Robijn brand.I left the team after this process to join our Logistic department

Directly after joining Unilever Belgium, I had the chance to join our Sales team.As a Sales representative, I was responsible for visiting the stores in order to negotiate Sales activities and promotions. I was responsible to develop a win-win relationship with my customers.During this period, I had the chance to have a full picture of the Belgian retail environment. It was a great opportunity to learn more about our customers and competitors as well as to develop my negociations skills.Sales Representative in Brussel and in Antwerpen. Customers: Carrefour, Delhaize, Makro, Cora...

Master, Marketing

Management Program, Brand Management & Communicatie

Brand Management & Communicatie (management programme)

Erasmus Program, Business Administration

High School

Management Program, Strategic Business-Tu-Business Marketing