Attraqt powers exceptional shopping experiences for over 240 of the world’s leading retailbrands. Attraqt’s core product, Fredhopper Discovery Platform, drives relevant and inspiringecommerce experiences through personalization, search, recommendations, internationalizationand Merchandising SaaS solutions. Simple-to-use interfaces and efficient workflows enableMerchandisers to take full control and enhance the value of smart automation with their ownstrategic expertise and creativity.

I am leading Trainline’s B2B2C proposition. Supported by a great team of 4 Project/Product Managers, a Product Designer, a Product Analyst, and an offshore team of 50+ developers, I am responsible of the performance and improvements of a set of 7 products including end to end ticketing booking flows on Desktop web, Mobile web, Apps (iOS and Android), Seasons, MyAccount and two sets of API powering our platform.Product-minded with a business focus, my role involves regular interactions with our stakeholders and leading train operating companies in the U.K., a strong involvement in the discovery, product definition and ongoing delivery of our roadmaps and pipelines to ensure we provide meaningful experiences to our end users and great business outcomes for my clients.

Ongoing involvement with the University of Westminster.I am currently supervising the dissertations of a few students as part of their Master's degree.

ASTRAZENECA.COM COUNTRY WEBSITES – INTERNATIONAL STRATEGY WEBSITE• Leading the research, strategy development and implementation for the creation of AstraZeneca local websites across 50+ markets• Guaranteeing shared and consistent project direction via critical involvement across the different project phases (user research, stakeholder interviews, business requirements, user journeys, navigation, modules and pages definition)• Delivering insightful workshops and engaging international stakeholders to ensure the adoption of the strategic recommendationsHONDA – BUSINESS PLANNING• Building business cases clearly highlighting a valuable ROI• Pitching recommendations to the clientsSTARWOOD – SOCIAL & CUSTOMER STRATEGY• Building an innovative social vision for Starwood• Creative planning directing the brand to become the biggest hotel player in the “social-marketplace” industry through new social network opportunitiesDANONE – INNOVATION CONSULTING• Acting as “digital partner” through the development of the Danone-Nutricia global data management & CRM strategy• Developing and presenting inspirational content on how to generate innovation and business transformation to the global digital centre of excellence

DIG – PART OF THE SERVICE DESIGN TEAM OF DIGITASLBI’S INNOVATION INCUBATOR• Redefining customer experiences and brand communications across AstraZeneca’s businesses through innovation products• Rebuilding core business processes from scratch, utilising the best of technology to deliver experiences that will positively impact customers’ day-to-day life• Working in a fast-paced environment based around funding gates, to explore markets, develop an MVP and scale it once hypotheses have been confirmedNATIONAL TRUST – PERSONALISATION WORKSTREAM• Identifying insights from user research and competitor analysis• Exploring new opportunities from other industries best practicesBuilding workshop exercise to discuss and agree on the project direction

• Supporting the biggest portfolio through multidisciplinary projects including Digital Business Design, Strategy, Branding.• Managing a client-facing project leading to a seminar during the Lions Cannes Festival 2014 involving senior executive stakeholders from DigitasLBi and AstraZeneca to present our latest innovations.• Redefining and producing a new Client Services induction, now in the process to be implemented globally for all DigitasLBi new hires.

• Working closely with clients to define social media and mobile strategy.• Designing user experience and leading a design and development teams to deliver high quality social media experience products suiting users’ needs and meeting business objectives.• Developing innovative proposition involving new mobile technologies in order to enhance physical customer experience.

• Major Clients: Vahiné, Lucien Barrière : Casinos and Hotels, Prima, Les Gêts• Analysing brands digital environment• Designing digital strategies that suit brands’ issues• Supporting the account handling team in its pitches and campaign implementations