· Understanding project requirements and applying efficient creative techniques· Drafting campaigns and briefs based on market analysis, audience persona, strategies and KPIs· Analysis of a brand’s visual identity and tone of voice for maximum exposure and loyalty· Collaboration with internal and external departmentsDesign services include:· Brand identity (logo, brand guidelines and collaterals)· Advertising visuals (billboards, magazine ads, google ads and banners,… Show more · Understanding project requirements and applying efficient creative techniques· Drafting campaigns and briefs based on market analysis, audience persona, strategies and KPIs· Analysis of a brand’s visual identity and tone of voice for maximum exposure and loyalty· Collaboration with internal and external departmentsDesign services include:· Brand identity (logo, brand guidelines and collaterals)· Advertising visuals (billboards, magazine ads, google ads and banners, social media content)· Videos Show less

• Creating printed/digital visuals and videos inline with the European Commission’s brand guidelines• Meeting and liaising with the agency’s stakeholders• Project scope management and advising on the adequate visual strategies to ensure maximum reach• Providing technical expertise in workshops and working groups organized by the European Commission and/or REA

· Video Production: HNPW 2021 and Emergency Response Branch 2021· Meeting and liaising with different stakeholders to identify best practices and techniques· Gathering, compiling, editing and calibrating new and received content· Animation creation based on content· Translation of subtitles (English, Arabic and French)

· Daily design of +10 visuals for web and social media· Monthly art direction of +5 digital and print campaigns· In charge of visual design for 12 clients· Brands' visual custodian of the agency's clients· Activations' brainstorming and creative briefs' drafting· Concept presentation, negotiation and technical follow-up · Competitive analysis, project management and talent sourcing· Coaching a team of 5 designers

· Developed +200 theme-oriented artworks for learning materials· Project initiation and briefing with the relevant Arab countries· Managed the team’s workflow and daily support of 4 designers

· Brand identity design· UI design

· Created and designed magazine covers· Designed +20 graphics and cliparts

· Designed corporate identities and different printed media.· Finalized both screen and print based projects for students in art related majors.