Pierre Boustany Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Montreal, Quebec, Canada

- Led a record-breaking pop-up event for YSL Beauty across 8 Sephora stores in Canada, featuring immersive designs, stunning promotional setups, and client entertainment activities including social media influencers and DJs. Achieved an unprecedented milestone, surpassing both forecasted goal by 128% and stretched goal by 113%.- Successfully orchestrated visual merchandising, strategic marketing planning, media and e-commerce advertising, and website optimization for the event.- Coordinated seamlessly with international agencies to ensure cohesive project planning and execution.- Elevated to a key role, managing the annual GWP (Gift With Purchase) plan and coordinated the 2022-2023 holiday sets.-Conducted in-depth market studies to analyze various product markets, supporting the proposition of launching new YSL make-up products in Canada.- Provided vital support to various departments, ensuring seamless execution of all marketing initiatives and strategic goals.

Vancouver, British Columbia, Canada

Leyton is an international consulting firm that helps businesses leverage financial incentives to accelerate their growth and achieve long-lasting performance.- Strategic Prospecting: Conducted comprehensive research and identified new sales opportunities and potential clients through a combination of technical and traditional methods, ensuring a robust pipeline of prospects.- Executive Engagement: Leveraged exceptional communication and persuasive skills to initiate contact and conduct high-impact meetings with American CEOs, CFOs, and Presidents, effectively raising awareness and interest in Leyton’s services.- Lead Generation and Conversion: Successfully generated over 80 high-quality leads and converted more than 10 of these into partnership contracts, demonstrating strong negotiation and relationship-building abilities.- Revenue Achievement: Delivered outstanding financial results by generating close to $300K in revenue within just three months of joining, significantly contributing to the company’s growth and performance.- Industry Expertise: Attended numerous business events focusing on Employee Retention Credit (ERC) and Scientific Research and Experimental Development (SRED), enhancing industry knowledge and expanding professional networks.

Beirut, Lebanon

-Worked hand in hand with Brand Managers and the Business Brand Lead to execute projects for the Lebanese, Iraqi and Jordanian Market.-Handled the social media and E-commerce activity of the brand gaining higher visibility and stronger engagement proven by the increasing numbers of E-store check.-Managed the L’Oréal Paris Lebanon website, collaborated with internal and external teams and increased the SEO scores from 79% to 90% after 2 weeks of intensive work.-Worked on the branding and imagery of creative assets with graphic designers to be displayed on trade and online.-Conducted deep business and sales analysis leveraging Nielsen AC and other analytical tools. -Worked on the launch of Elvive Dream Long Straight in the Lebanese market reaching the number 1 spot among all hair care brands on E-commerce.-Performed various activities with internal teams like business analysts, trade marketers, digital managers as well as external teams like E-commerce players, agencies and social media influencers.

Bachelor'S Degree, International Business, Honors

French Baccalaureate, Economics & Social Studies