Managing Hubspot CRM and website activities. Global and content strategy. Sales funnel management.

Strategy, planning and execution of all Marketing campaigns.

Developed the Faction A Brand for InEdge Solutions to offer Professional Services specialized in Analytics for the Quebec market.Responsible for the brand's creation and all subsequent marketing activities: - Strategic Planning and Brand Management - Digital Marketing: Webinars, Marketing Automation, Social networks, Website, CRM, Email marketing, Search Engine Optimisation (SEO), SEM, PPC. - Content Strategy & Copywriting- Sales Enablement & Integration- Agency & Freelancer Supervision

Consultancy specialized in Business Intelligence and Analytics for Insurance companies.• Strategic Planning & Brand management;• Selection and supervision of agencies (Web, advertising, PR, Design, Content);• Planning, creation and management of websites, sales material and all content;• Planning and management of all communication campaigns: Advertising, Direct, SEO, SEM, Email, Nurturing, Pay-per-click, social media; • Sales and marketing integration.Achievements:• In 2011, spearheaded the integration of sales and marketing processes, introduction of a marketing automation platform and a customer relationship management tool (CRM) that enabled a greater effectiveness of the sales process and a rationalization of the sales personnel.• In 2010, contributed to a complete strategic realignment of the company towards the insurance industry. This was supported with the creation of the InEdge brand. • In 2007, created a direct marketing campaign that aimed to create brand awareness and obtain meetings with the chief actuaries of the 53 largest P&C insurers in Canada. - Success rate of 82 %. Winner of a Direct marketing “Flèche d’Or” from the AMR.• In 2008, a direct marketing campaign aimed at the IT vice-presidents of 100 large Canadian companies. Generated a direct contact with the sales team rate of 65 %, resulting in the discovery of 9 opportunities, that generated more than 1,3 M$ in sales. Winner of a “Prix” in the New Client Acquisition category of the AMR Flèches contest.

Member of the committee responsible for the organisation of B2B conferences for the Association.

Director for the Riyad Bank account.• Strategic planning, direction and supervision of all communication campaigns for all the bank’s lines of business;• Contributed to the complete overhaul of the brand identity;• Direct supervision of 4 employees.Achievements:• Lending campaign that tripled the total number of mortgages during the campaign.• Mastercard World Cup 2002 credit card campaign. The creation of promotional events across the country to take advantage of the FIFA partnership to generate credit card sales. More than 7,000 cards sold.• Televised credit card activation campaign that generated a usage increase of 23 %.• Budget increase from US $2.4M to US$11M.• Winner of a Silver Sword Award for a Re-localisation print ad.• Supervision and production of the first ever television ads for the Bank.

Account Director for BMO-Banque de Montréal and Weston accounts.Strategic Consulting, including Brand management, communication strategy and creative development.Achievements:• Member of the pitch team that won the Bank of Montreal account.• Established a media segmentation plan to manage the spillage between the national and Quebec campaigns.• Supervision of the “Profitez” TV creation process – Winner of Coqs d’Argent – Service and Television categories; and 2 Cassies – Service et Regional success categories.

Advertising & Marketing Manager for Canada for Dunkin' Donuts (240 franchised stores), Baskin-Robbins & Togos• Supervision and approval of all advertising: TV, Radio, Print, Billboards, Publi-sac, Packaging, POS ; • Media management and advertising budgets supervision for all Canadian markets (C$4.5 budget);• Product placement and donations supervision; • Product management: sandwiches and bakery categories (new product development and packaging) and profitability analysis;• Local Store Marketing for selected markets;• Committees: International Marketing, Advertising, Design, Advisory Council.Achievements:• Supervised the creation, production and promotion of many new products that generated considerable sales increase for franchisees: Muffin Tops, Péchés Fruités, Liqueurs.• Supervised the production of popular and effective television ads featuring Rémi Girard and Luc Guérin.

Copywriter for multiple accounts and Local Store Marketing Manager for CARA (Swiss Chalet) in Quebec.

Advertising concepts creation and copywriting (TV, Radio, Newspaper) for clients in the retail sector.