Pierre-Francois Roux Email & Phone Number

Birkerød, Capital Region, Denmark

As a highly skilled Marketing Manager, I am responsible for planning and executing all of our company's events and marketing activities, ensuring they effectively align with our overall business strategy.In this role, I have achieved significant success in driving key initiatives, including the full-scale rebranding of the company's brand to better reflect our evolution towards data collection solutions and the proactive use of collected data. I was proud to lead this initiative, redefining the value proposition and all associated materials to effectively position our company in the market.I also successfully led the rebranding initiatives for a newly acquired company, aligning the look and feel to our company's design guidelines, and driving the development and launch of a new website and portals that effectively promote direct communications with customers.I take great pride in the significant growth we have achieved in our social media channels and overall presence, both online and offline, driven by my passion for creating impactful and engaging experiences for our target audience.My ability to consistently achieve exceptional results and exceed expectations has earned me a strong reputation as a top-performing Marketing Manager. I am dedicated to driving continued success in this critical role, leveraging my expertise in marketing strategy and design to effectively position our company for sustained growth and success.

Copenhagen Area, Capital Region, Denmark

As an accomplished Digital Marketing Manager, I am proud to have led the ongoing development of Cobham SATCOM's digital presence, ensuring our website, campaigns, and portals effectively showcase our capabilities, products, and services. My responsibilities included creating and maintaining our digital touchpoints, such as mobile applications, Virtual Reality experiences, lead generation initiatives, and campaign sites. I also contributed to the administration of our CRM, supporting the effective management of customer relationships.In this role, I have successfully developed and implemented a comprehensive digital strategy, integrating applications, retiring obsolete platforms, and scoping new tools and functionalities to support all areas of the business. I am also responsible for managing our corporate social media channels, actively engaging with partners to improve our digital platforms, and working closely with IT and external vendors to ensure the smooth delivery of our digital initiatives.My expertise in analysis and optimization has allowed me to effectively monitor site traffic and performance, carrying out site optimization to improve traffic flow and overall usability. I have also established key partnerships to enhance our digital platforms and have led the development, implementation, and deployment of a new Partner/Customer Portal, resulting in 150,100 page views and 26,000 sessions per month, 4,000+ unique registered users, and 5,000 transactions placed via the new Spare Parts eShop over two years, saving 7 man years.Additionally, I implemented Dynamics for Marketing to replace the standalone marketing mailing system while providing greater transparency of campaign performance across the business, introducing marketing automation to optimize our marketing initiatives. I am also proud to have managed the 2017-18 Volvo Ocean Race sponsorship campaign, leading the charge in promoting our brand and driving engagement with our target audience.

Kgs. Lyngby

As a highly skilled Web Application Designer and Graphic Design Specialist, I played an integral role in the creation and management of both online and offline marketing campaigns. In close collaboration with business units, I designed and developed web applications, integrated systems, and created visually stunning graphical elements and layouts to drive impactful campaigns. Additionally, I maintained content on the company's website, partner portals, and intranet, providing guidance to staff on how to best optimize their content for online deployment.Some of my key achievements in this role include spearheading a full-scale rebranding of all online and offline marketing material, establishing mailing lists in CRM and defining a standard data management process to promote the importance of data quality. I also played a critical role in adapting and migrating content to a new global corporate website, collaborating with product management, and aligning processes across different sub-brands for optimal content creation and promotion on digital platforms.To further drive engagement and promote the company's brand, I also took on the responsibility of setting up social media channels, training brand ambassadors, and leading the charge in promoting active engagement with our online audience.

Copenhagen Area, Capital Region, Denmark

As an accomplished Sponsorship Manager, I played an integral role in the management of day-to-day communication with high-profile partners, such as the Race Organisation, to ensure the successful delivery of contractual rights. My expertise in managing activation programs throughout the race enabled me to create meaningful and impactful experiences that drove engagement and support the achievement of business objectives.In this role, I am proud to have been responsible for reporting the sponsorship's value to the company, providing detailed and insightful analysis to inform future initiatives and drive continued success. My strong communication and negotiation skills allowed me to manage partnerships effectively and maintain positive relationships with all stakeholders involved.I take great pride in the success of my initiatives, consistently delivering strong results and exceeding expectations. My passion for sponsorship management has allowed me to thrive in this role, creating high-performing activation programs that drive brand awareness and engagement with our target audience.

I am proud to have taken on the critical responsibility of updating and maintaining the company's website and extranet, ensuring that our online presence effectively reflects our brand and supports our business objectives.In this role, I collaborated closely with the IT department and outside vendors to optimize website performance, leveraging my technical expertise to identify areas for improvement and drive the implementation of innovative solutions. My passion for website design and development has driven my success in this role, resulting in a strong reputation as a top-performing Web Content Manager.I am committed to delivering high-quality results and exceeding expectations in all of my initiatives. My strong communication skills and collaborative approach allow me to effectively manage stakeholders and build strong relationships with internal and external partners. I take pride in my ability to identify areas for improvement and drive meaningful change, contributing to the ongoing success of the business.

Ba(Hons) International Business, Business & Marketing

Subjects studied: Marketing, Business Studies, Business Information Technology, Accounting, Statistics and Human Resources Management.

Academy Profession Degree, Multimedia Design & Communication

Subjects studied: Multimedia Design, Multimedia Development, Interaction Development, Communication, Organisation Design, Society.

Education record

French Baccalaureate & American High School Diploma