Pierre Granotier Email & Phone Number

Munich, By, De

Munich, Bavière, Allemagne

Steering the MINI brand sales operations and revenue growth in 26 MINI importer markets.• Strategic production, wholesale, and retail planning with the central department and the 26 markets• Sales operations and market management in collaboration with the Area Managers• Revenue: pricing and option management strategies, tactical budget management • Brand ambassador towards internal & external key stakeholders

Munich, Bavaria, Germany

Increase sales performances and profit in 8 importer markets: Israel, Indian Ocean, and Balkan region (6.300 BMW & MINI sold)• Yearly volume budget negotiation, retail & wholesale performance steering and production planning• P&L: ex-factory price and contribution margin review, retail price positioning with importers, design of support measures and bonus program• Coordinate cross-functionally with marketing, dealer development, business management, training, corporate & direct… Show more Increase sales performances and profit in 8 importer markets: Israel, Indian Ocean, and Balkan region (6.300 BMW & MINI sold)• Yearly volume budget negotiation, retail & wholesale performance steering and production planning• P&L: ex-factory price and contribution margin review, retail price positioning with importers, design of support measures and bonus program• Coordinate cross-functionally with marketing, dealer development, business management, training, corporate & direct sales and used car Show less

Munich Area, Germany

Establish BMW as the most desirable premium brand through the adaptation / implementation of the global marketing strategy in North Africa, Indian Ocean and Caribbean, North Cyprus and Iceland • Empower importers marketing team to maximize marketing efficiency and sales funnel management through individual plans, financial support, KPIs follow-up and conferences• Design and implementation of a centralized digital strategy (30 websites + offsite + social media) to ensure a premium… Show more Establish BMW as the most desirable premium brand through the adaptation / implementation of the global marketing strategy in North Africa, Indian Ocean and Caribbean, North Cyprus and Iceland • Empower importers marketing team to maximize marketing efficiency and sales funnel management through individual plans, financial support, KPIs follow-up and conferences• Design and implementation of a centralized digital strategy (30 websites + offsite + social media) to ensure a premium customer experience• Agency pitch and management (Online + Offline) Show less

Nantes Area, France

Boost Financial Services sales performance in the BMW, MINI and BMW Motorrad network (28 dealerships)• Definition and negotiation of yearly budget and targets• Sales steering and monitoring through KPIs follow-up • Consult, lead and train dealers and sales consultant to use BMW Financial Services products

Paris Area, France

Initiate Used Car marketing activities in the national sales company and its dealer network• BMW Premium Selection label awareness and tactical activities (stock clearance, drive traffic to showroom)• Digital: Onsite (new stock locator + BPS) + offsite (display, SEO and SEM)

Paris Area, France

Launch successfully the new MINI (R56 2006) and MINI Clubman (R55 2007)• Brand Management: brand and products awareness + tactical campaign (AtL/BtL)• Events: exhibitions, Paris motor show and partnerships• POS marketing and sales literature production• Digital: Onsite (MINI website) + offsite (display, SEO and SEM)

London, United Kingdom

• Loyalty program design, production and implementation European wide (on-line & off-line)• Role based at RMG:Connect, JWT Group in London, reporting to the Mercedes-Benz loyalty manager in Stuttgart

Ba, Business Admnistartion

Education record

Education record