Pierre Humeau Email and Phone Number

Based in Amsterdam working closely with the US offices in LA and NY, and across 180’s hubs in Paris, Dubai and Tokyo on new business and incremental business opportunities.Promoting end-to-end creative excellence to ambitious and innovative clients and partners around the world, from insights, data analysis, creative campaigns, production solutions to performance models.Working for and with clients, helping them make sense of the complex environment they operate in, deciphering signals, finding inventive ways to identify, engage and interact with consumers across the diversified media landscape. Making sure we deliver to the bottom line.Reinforcing existing partnerships with TBWA and Omnicom Group companies to develop bespoke solutions for international clients, as well as cementing strong bonds with existing and future speciality innovation and tech partners.

Expertise in Luxury - a speciality we have developed since 2014 with "hard" luxury and the watch industry in Switzerland, working with Fondation de la Haute Horlogerie (Richemont Group, Audemars Piguet, and many other Swiss brands) to promote the White Paper on Fine Watchmaking to the industry and beyond to consumers, thanks to Social Media.Extending it to other industries that present similar levels of manufacturing excellence, similar levels of expertise in craftmanship and skills that only a few brands know how to master, and a globally revered fame that justifies them charging a premium for the products they sell (even in larger quantities).

Leadership and Management - Part of the management team of the agency to deliver new orientations, gathering project learnings and clients feedback into a virtuous process to keep business offering up-to-date with latest innovation and industry practices, trying to anticipate major shifts and always stay one step ahead. Budgeting, business planning and resourcing. Operational Management - Managing a team of multi-talent hybrid individuals (Community Managers, Planners, Researchers, Analysts, 3D artists, Content Strategists, Account Managers and Directors, Business Leads, Copywriters, Art Directors,...)Product Development - Developing an integrated offer with Social at its core from Data/Insights, Community building, Creative developments, Production to Influencers and Community management.New Business Development - Driving the integration and development of fully 360 campaigns - from presentation to clients of the new offerings, to picking up new briefs, presenting new integrated campaigns and delivering assets against plans, as well as reporting and analytics.

Member of supervisory board of family business - Established in 1905 - Specialising in Footwear - Women, Children and Professionals

AMSTERDAM - PARIS - LONDON - TOKYORE-UP is a new agency adapted to the digital era.Company creation - Developing the agency from a start-up to a 25 people-agency, combining the right balance of "geek" knowledge and grown-up advertising and brand building expertise to help brands transition to the digital era.New methodologies - Conceiving new systems equipped to gather accurate information, digging deeper into communities, harnessing the power of data, distilling it into the most relevant insights.New solutions - Navigating the social media sphere with and for their clients to make our big ideas run faster, further and for longer. Set up of Social Media marketing.New measurement methods - Helping clients with insights, gathering and analysing data, monitoring results, tracking progress campaigns generated and measuring impact of investments and efficiency of ROI.Clients: Fondation de la Haute Horlogerie, Piaget, French Connection, Grand Marnier, Le Tour de France, Méduse, BOPY, Clarins, Thierry Mugler, L'Oréal, Shiseido, Shu Uemura, Kérastase, Biotherm, Le Tanneur, Mozilla/Firefox, Kantar/TNS, Lancaster, Diesel, Valentino, Atelier Cologne, Adidas, Footlocker Europe, Roger Dubuis and Moët Hennessy Diageowww.thisisreup.com

Running Creative Seminars with students, and regularly for MMK (Masters in Marketing and Communication) students.Bringing topical, real-life experience and lessons learnt as an entrepreneur, helping them put academic programme and theories learnt into practice on live projects for brands.Mentoring Company Projects students over 12-week periods.

Brand Consultancy - Creating the next generation of branded content, live, on web and on TV.Bridging the gap between Brand Promotion and Corporate Social Responsability.Innovative strategic thinking - Solving business issues and answering clients' business needs through thorough strategic planning, strong conceptual thinking and excellent narrative persuasion skills.Setting up a collaborative model - Relying on a network of partners brought in for their expertise and their implementation excellence, like RSA (Ridley Scott Associates) helps us deliver our ideas to the best standards.Experiential research projects – looking at trends and behaviour patterns that will help shape future ideas better and increase engagement levels (fashion, travel, storytelling and cultural background).Clients range from big corporations to NGOs and governmental organisations- Bacardi-Martini (Bombay Sapphire): Re-positioning Bombay Sapphire vs competition- Philips: Rejuvenate claim of Sense & Simplicity- Philips Lighting: Launch new innovative line of products- Lutron- BOPY: Leading French children shoes brand- MEDUSE: Relaunch of iconic French shoe brand- ActionAid: Women's Rights, Tax Justice- Global Campaign for Education- London School of Hygiene and Tropical Medicine / Bill & Melinda Gates Foundation: Choose Soap- FCA (Financial Conduct Authority): New brand identity, positioning and launch for the FCA taking over roll of FSA with extended prerogatives

In charge of Reckitt-Benckiser brands: Veet, Clearasil and DettolOn-going work and strategy for Clearasil and DettolDevelopment of new global Veet campaign across 3 continents (North America, Europe and India)International coordination

Account Director Europe for Volvo Car CorporationClient management- Lead contact for Volvo’s central communication team (on strategy, creative work and international coordination)- Development of strategic insights and creative work: in charge of launch of New Volvo C30, lifecycle campaigns and exploratory work for Concept cars and coming launches- Reorganisation of account management team, team planning and teamworkStrategic lead and international coordination- with other Euro RSCG/Havas agencies- with partner agencies within and outside network (Media, Interactive, BTL, Event, Competence development, Customer magazine,…).- with Volvo subsidiaries across Europe dedicated taskforce and animation of workshops with subsidiaries to handle creative work localisation.TrainingIn charge of internal training. Guest speaker and jury at external training event (PAC: IAA media training for Young Professional in Oxford).Other clientsIn charge of pro-bono clients (Magnum, Media Literacy)

Setting up French Ad Agency for Springer & Jacoby.2nd member of 4-people founding team of S&J office in France, growing business to 25 people (Recruitment, PR, Training, S&J Brand Guardian).Strategic account planning and client management.Account Director with a 4-people strong team- Lead consultant, adviser to senior levels of client companies on advertising, communication and marketing issues- Development of strategic insights for brands and products; Leading research (interviews, focus groups), market analysis, competitors’ review, workshop moderation- Strategic lead on other disciplines (Media, Below-the-line, Event, Internet)- International network coordinationFor following clients:Account sizes from 10 K€ to 15 M€Automotive: Mercedes-Benz (New & Used Cars), Maybach, DaimlerChrysler CorporateFMCG: Bahlsen, Nestea (Nestlé/Coca-Cola joint-venture), Boursin cuisine (Unilever)Consulting: McKinsey & CompanyTechnology: palm (Handheld), BenQ, OlympusMedia/News/Magazine: La Vie, Le Monde/Le Monde 2Agency developmentConducting New Business pitches since launch of Agency.From 30% of time in 2001, to 70% towards end 2005On top of won clients, in charge of competition on : Club Internet (Deutsche Telekom), Ebly (Masterfoods), La Fournée Dorée, Harry's, Knauf, Mephisto, Scholtès (Merloni), Swatch, Vidal Sassoon

Mg Tech (ex Metallgesellschaft) biggest German metallurgic and industrial “Konzern” with a unit set up in Hamburg dedicated to investments in new technologies.Project management within investment division. Working as Management Consulting arm of german Konzern. Market research, business analysis and financial analysis, development plans, partner search and partnership negotiation.

IMD (Institute for Media Development) Berlin, Germany- Project development on the future of communication and the internet.

- Research company. European research assignments in Germany, Benelux, CH, Italy

KPMG - Fiduciaire de France, Paris, France- Euro and its impacts for companies (Internal training and Client projects)