Roche’s provides personalized digital solutions: Near Patient Care, POC IT, Tissue Diagnostics, Molecular Diagnostics, Core Lab, clinical or business decision support… All software solutions from Roche Diagnostics are built and developed according to four principles: reduce complexity, gain control, do more with less and elevate the value of your decisions.

BioTwin develops clinical decision support tools for healthcare professionals by creating virtual human twins derived from metabolomic profiling associated with different health conditions. This unique technology developed by BioTwin uses tens of thousands of biomarkers from biological samples collected with a non-invasive collection kit directly from home. BioTwin's Virtual twins are aimed at facilitating healthcare professionals’ decisions in early detection, remote monitoring, historical data tracking, prognosis, treatment support, prediction, and simulation.

Part of the leadership team at the Collaborative Health Business Unit (Electronic Medical Record), I spearheaded the transformation of commercial strategies to a national and SaaS model, driving evolution in the digital health space. I effectively managed and developed directors and senior managers, ensuring alignment with strategic objectives and driving efficiency within sales, marketing, and product teams. Responsible for revenue growth, churn prevention, and brand positioning, I successfully led the Electronic Medical Record (EMR) portfolio to achieve exceptional results.

Business Unit Lead at LifeLabs Genetics and Functional Medicine (Rocky Mountain Analytical). Part of the leadership team, I am responsible for the P&L management for the business unit, the introduction of new products and the direction of sales and marketing teams.By leading a team of Product Managers, Marketing managers and internal sales coordinators, I am actively working on this exciting path of making valuable genetics tests available to all. Responsibilities include LifeLabs Genetics Profit & Loss, sales and marketing ownership, including new product innovation, launch, strategic planning and budget.

Start-Up in Natural Health, Idunn Technologies designs and produces Vitoli products; high quality and potent natural products distributed in pharmacies. I am in charge of building the brand, establishing the distribution network and developing new markets for the company.I develop and manage the sales and marketing teams.

Planning and execution of the marketing objectives for all of Biron Health Group branches (Medical Laboratory, Sleep Care, Radiology (Imagix) and Genetics). Coordinate the marketing and sales teams in order to achieve the strategic objectives.Creation and lead of the monthly Marketing Forum to increase synergies between sales, operations and marketing.

Successfully launched pharmacogenetic tests that identify incompatible drugs based on the patients DNA.

My responsibilities were related to the strategic planning of the company and the marketing department (brand strategy, creation of marketing tools, targeted advertising campaign) and sales management for the company (sales forecast, management sales team, creation of key indicators).

Mental Health - ADHD , bipolar illness, Diabetes, men health.Hospital representative : Strattera®General practitioners  :  Zyprexa®, Actos® et Cialis®  April 2008 : Promoted to senior representative2005 & 2007 Pinnacle Award, presented to representatives with the best sales growth