Pierre Manéo Email & Phone Number

Canada

Montréal, Québec, Canada

Conducting competitive monitoring and qualitative studies:- Conducting focus tests on the brand's products- Analyzing competitors' trailers- Evaluating performance reports for major events (SGF, TGA, Gamescom, etc.)Definition and execution of key messages across various advertising channels:- Developing key messages aligned with brand pillars- Ensuring message consistencyCoordination of the production of marketing campaign materials:- Writing briefs and… Show more Conducting competitive monitoring and qualitative studies:- Conducting focus tests on the brand's products- Analyzing competitors' trailers- Evaluating performance reports for major events (SGF, TGA, Gamescom, etc.)Definition and execution of key messages across various advertising channels:- Developing key messages aligned with brand pillars- Ensuring message consistencyCoordination of the production of marketing campaign materials:- Writing briefs and reviewing deliverables:- Developing production schedules using GANTT charts- Monitoring the production of materials for social media, trailers, endslates, and SKUsBudget management and administrative tasks:- Creating and tracking purchase orders- Monitoring and adhering to budgets- Cost optimization by seeking the best return on investmentEnsuring close collaboration with various departments:- Facilitating close collaboration with diverse departments Show less

Montreal, Quebec, Canada

Short Term :- Develop and manage project plans for corporate marketing campaigns (e.g., employer branding), ensuring that all tasks are completed on time and on budget.- Collaborate with internal and external teams, such as creative agencies, media partners and vendors, to implement marketing campaigns.- Conduct research and analysis on target audiences, industry trends and the competitive landscape to inform marketing strategies and tactics.- Develop marketing messages and… Show more Short Term :- Develop and manage project plans for corporate marketing campaigns (e.g., employer branding), ensuring that all tasks are completed on time and on budget.- Collaborate with internal and external teams, such as creative agencies, media partners and vendors, to implement marketing campaigns.- Conduct research and analysis on target audiences, industry trends and the competitive landscape to inform marketing strategies and tactics.- Develop marketing messages and creative elements such as ads, email campaigns, and social media content.Work with internal stakeholders such as human resources, brand managers, and executives to ensure marketing campaigns align with overall company goals.Mid-Term :- Evaluate and optimize the effectiveness of marketing campaigns using metrics such as conversion rates, click-through rates and ROI.- Develop and implement informed employer branding campaigns to position the company in the industry. Show less

Montréal, Québec, Canada

GTB is a an agency from the WPP group. Working exclusively for Ford by delivering its expertise around the world, and in my case, Ford Canada.- Assisted the account director in briefing the media, creative and research teams and formulating marketing strategies- Executed the client's strategy across online and offline media- Ensured content quality by proofreading offers and legal reviews- Contributed to the coordination between the creative and production teams and the… Show more GTB is a an agency from the WPP group. Working exclusively for Ford by delivering its expertise around the world, and in my case, Ford Canada.- Assisted the account director in briefing the media, creative and research teams and formulating marketing strategies- Executed the client's strategy across online and offline media- Ensured content quality by proofreading offers and legal reviews- Contributed to the coordination between the creative and production teams and the client for creative reviews.- Presented creative work to clients for approval or modification- Processed project costs and process invoices Show less

Guipavas, Brittany, France

World leader furnishes manufacturer and retailer.Strategy and research :- Client studies and recommendations to sales leaders- Planned and followed up qualitative/quantitative researches- Monitored new trends and market evolutionDigital :- Planned and executed media plan- Developed social media notoriety (+70% likes within 24 months)- Improved the e-commerce website SEO on a constant basis- Tracked social media paid campaignsSales promotion… Show more World leader furnishes manufacturer and retailer.Strategy and research :- Client studies and recommendations to sales leaders- Planned and followed up qualitative/quantitative researches- Monitored new trends and market evolutionDigital :- Planned and executed media plan- Developed social media notoriety (+70% likes within 24 months)- Improved the e-commerce website SEO on a constant basis- Tracked social media paid campaignsSales promotion :- Followed up commercial events for brand and store anniversaries- Developed "Click and collect" by opening pick up points - Audited the IKEA BUSINESS range through its products and servicesMedia :- Wrote briefs - Bought radio advertising spots- Followed up production and proofread ads elements Show less

Brest Area, France

Organization specialized in video game event. Three editions for an average attendance of 1700 visitors.Event :- Managed a 7 members team- Tracked project costs on a multi thousands budget- Managed deadlines - Managed contracts with partners (Playstation, Ubisoft, Bandai Namco, Capcom)- Acquisition and management of partnerships- Assessed material needs and followed up with providers- Followed up stakeholders- Animated shows on stageMarketing… Show more Organization specialized in video game event. Three editions for an average attendance of 1700 visitors.Event :- Managed a 7 members team- Tracked project costs on a multi thousands budget- Managed deadlines - Managed contracts with partners (Playstation, Ubisoft, Bandai Namco, Capcom)- Acquisition and management of partnerships- Assessed material needs and followed up with providers- Followed up stakeholders- Animated shows on stageMarketing :- Planned and executed the media plan- Competition analysis- Defined standard profiles- Planned and followed up quantitative researches- Developed the digital strategy- Developed communities through Facebook and Twitter Show less

Master, Marketing

- Market research of french hotel market - Market research for an organic local fair - Market study for ITES - Case study of aeronautic.

Bachelor In Business Administration, Business Administration

Gestion des entreprises et des administrations