Pierre Martin

Pierre Martin Email and Phone Number

VP of Marketing - Fisher & Paykel @ Fisher & Paykel Appliances
Pierre Martin's Location
Laguna Niguel, California, United States, United States
Pierre Martin's Contact Details
About Pierre Martin

Passionate Business Leader with over 25 years of experience in the North American consumer goods industry. Focused on developing and executing strategic plans to drive business growth YOY. Extensive knowledge of sales, retail, and online distribution. Collaborating on high level planning of product, sales and marketing. Managing all functional groups of traditional and digital marketing to align and support business growth objectives. General Experience: - Business Strategic Planning- Distribution Account Strategy, Planning, and Execution- Consumer Segmentation- Go-to-Market- Budget Management- Marketing Functional group- Digital Marketing- Financial acumen Leadership experience: - General Business Management- People Development/Mentor- Brand Advocate- Strategic Guidance- Innovative Industry & Sector Experience:- Apparel and Accessories- Consumer Products- Brand Management- Action & Performance/Olympic and Pro and Sports - Wholesale, B2C, B2B, Direct, and Retail- Lifestyle Brands- Automotive- Fintech

Pierre Martin's Current Company Details
Fisher & Paykel Appliances

Fisher & Paykel Appliances

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VP of Marketing - Fisher & Paykel
Pierre Martin Work Experience Details
  • Fisher & Paykel Appliances
    Vice President Marketing
    Fisher & Paykel Appliances Sep 2018 - Present
    Auckland, Nz
    Overseeing all marketing for Fisher & Paykel brands and also the DCS Brand from end to end.- Collaborator on the US exec team on strategic business planning- Converted marketing strategy to 95% digital(Media, retail and trade support, etc...)- Restructured marketing team to support the current and future business needs (Channelized)- Deployed global brand guidelines into North American market- Managed and assured that all brand executions are in line with brand guidelines- Lead and oversee all brand experiences: experience centers, trade shows, events and in-store) - Collaborated on development of 3-year business plan- Manage and assure strong ROI of marketing budget- Led and developed a team of 15 to represent best in class within industry- Developed and supported company Go-to-market efforts- Collaborated with global to deploy overarching strategies within market- Define both audiences and target geographies for US market- Develop and support cross function marketing support(Factory Service, customer experience, product and sales)- Developed revenue generating digital marketing efforts (Amazon)
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  • Dcs Appliances
    Vp Dcs Appliances North America(Interim)
    Dcs Appliances Apr 2020 - Oct 2021
    Oversaw all functions of the DCS brand for North America.- Developed, collaborated and deployed a strategic plan to increase profitability - Collaborated on repositioning the brand and defining audiences - Led discussions around future product road map- Developed sustainable distribution strategy that supported long term growth - Narrowed and focused geographies in the US - Converted marketing efforts to 95% digital - Develop and supported the e-comm(e-tailer) strategy
  • Pm Brand Consulting
    Owner
    Pm Brand Consulting Jan 2015 - Sep 2018
    PM Brand Consulting is a business consulting agency that focuses on Brand develop, through strategic planning. From determining brand values to crafting a Go-To-Market process we go through all aspects of a product, sales and marketing structure to deliver high-performance results. Our goal is to address your current needs and develop a strong sustainable activation that addresses your future growth. - Brand Guidelines & Development- Consumer Target Research and Definition - Business Strategic Planning at a product, sales and marketing level- Marketing Functional Group Strategy and Process- Content strategy and guidance- 3rd Party validation, Sponsorship- Distribution and Account Strategy- In Store Execution- Asset Management - Go-to-market- Digital Marketing
  • Autogravity
    Brand Marketing
    Autogravity Jul 2017 - Aug 2018
    Irvine, Ca, Us
    AutoGravity is a FinTech pioneer on a mission to transform car financing by harnessing the power of the smartphone. AutoGravity partners with the world’s leading banks and financial services companies to give consumers direct control over how they finance their cars. Available as a native iOS, Android and mobile responsive web app, AutoGravity offers a secure and convenient platform that empowers customers with multiple finance offers within its network of trusted car dealerships. Based in Irvine, California, AutoGravity was founded in 2015 by an international team of digital natives and industry veterans.
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  • Speedo
    Vp Marketing
    Speedo Jul 2015 - Sep 2016
    Cypress, California, Us
    Collaborated on defining short and long term business goals. Develop strategic planning around overall distribution, key accounts(online & brick and mortar), product and marketing. Overseeing all marketing activities for the North American market. Including creative, operations, digital, and social marketingBrand:- Developing brand governance for better brand equity and long-term sustainability - Collaboration on the implementation of a company-wide Go-To-Market process- Driving 3-5 year brand, product and distribution roadmap- Collaborating with all levels of the organization to build and execute business initiatives- Evolving brand communications to be content driven- Supporting team members on their professional growth Operations:- Restructured team to address present and future needs of the organization- Driving operation excellence through online platforms to create marketing automation - Working on building strategic plans for all levels of marketing. Communication, trade, sports marketing, creative and channel marketing- Driving budget efficiencies through better process and negotiations - Saved +$500k through better process re-purposed savings into demand creation Activation: - Developed marketing strategies to drive better results on digital platforms such as speedousa.com and Amazon- Built performance driven digital marketing media plan- Managed and executed social media marketing strategies- Built and presented sustainable plans for distributions partners- Launched a new product category: Vertical Water Fitness SpeedoFit- Developed brand partnership with key opinion leaders- Implemented a brand playbook to drive product, marketing and sales focus- Launched social media initiatives at a brand level and with social commerce- Successful US Olympic trials activation that had a brand experience and sales component
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  • Oakley Inc
    North American Brand Director
    Oakley Inc Jul 2009 - Jan 2015
    Foothill Ranch, Ca, Us
    Developed and drove a strategic thought process between sales and marketing. Transform the discussions between the brand and it's distribution partners from purely transactional to strategic business planning of product, sales and marketing. Focused on driving sell thru at the highest margins by developing and implementing assortment planning and focused marketing initiatives. Developing, planning and executing demand creation executions in line with define consumer segments. Contributed to +10% growth YOY. - Built and executed marketing strategies to drive double digit growth year over year. - Establish new product categories that drove incremental business. - Created operational efficiencies that saved 20% of marketing expenses. - Oversaw all brand activation's in the North American wholesale business (Advertising, Public Relations, Trade Marketing, Field Marketing and Channel Marketing). - Lead a team of 50 members to deliver sustainable brand executions. Developed 360o marketing strategies in collaboration with sales. Reporting directly to the General Manager of North America.
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  • Oakley Inc
    Marketing Director
    Oakley Inc Aug 1994 - Jun 2009
    Foothill Ranch, Ca, Us
    Built a marketing team and structure to support the newly formed subsidiary to address current and future needs of the business. Broke down silos that existed between sales. Built Regional Development Funds program to support sell thru with top accounts. Implemented strategic thought process between sales, product management and marketing. - Executed marketing plans that drove double digit growth. - Created sustainable marketing strategies that increased brand awareness 3 fold. - Built marketing strategies for new product categories that drove 10%-15% growth - Built a marketing team and structure for a newly created subsidiary of Oakley inc.- Created and executed marketing plans that aligned with Oakley inc. visions and strategies. Managed a team of 10 members. - Develop sports marketing strategies around Olympic, Actions and Professional(NHL) athletes. Worked closely with sales representatives and the distribution channels, including national accounts (Forzani Group). - Broke down silos between multiple functional groups to drive better alignement.
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  • Outdoor Gear Canada - Ogc
    Sports Marketing Manager
    Outdoor Gear Canada - Ogc 1995 - 1997
    Saint-Laurent, Quebec, Ca
    Built strategic sponsorship programs for a variety action and performance sports. Team manager for 2 mountain bike teams that included recruiting high performance talent, team logistics, race management and finding co sponsors. Developed a event neutral support program attending National races and World Cup races across the country. Negotiated retainer and incentive based contracts. Offered global athlete support when attending events in Canada. Offered sponsorship programs for upcoming athletes. Managed a team of 5 members.
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  • Paris Sports Inc
    Technical Representative
    Paris Sports Inc 1994 - 1995
    Traveled cross country offering product knowledge clinics in both French and English. Built a neutral technical support program for Mavic bikes parts. Supported international events in Canada including the 1994 Victoria Commonwealth Games and the UCI Mountain Bike World Cups. Managed product demos. Offered customer product knowledge and warranty support. Bike mechanic.

Pierre Martin Skills

Marketing Marketing Strategy Brand Development Brand Management Online Marketing Advertising Social Media Marketing Sponsorship Sales Go To Market Strategy Retail Trade Shows Marketing Communications Global Marketing Management Merchandising Product Marketing Marketing Management Action Sports Budgets Integrated Marketing Social Media Strategy Leadership Strategic Planning Business Development Business Strategy Entrepreneurship Strategic Partnerships Digital Strategy Digital Marketing Social Marketing Sports Marketing Brand Awareness Public Relations Market Planning Business Planning Email Marketing Trade Marketing Multi Channel Marketing B2b Marketing Mobile Marketing Digital Media Content Marketing Content Strategy Automotive Sporting Goods Fintech

Pierre Martin Education Details

  • Université De Montréal
    Université De Montréal
    Geography
  • Université De Montréal
    Université De Montréal
    Arts & Science

Frequently Asked Questions about Pierre Martin

What company does Pierre Martin work for?

Pierre Martin works for Fisher & Paykel Appliances

What is Pierre Martin's role at the current company?

Pierre Martin's current role is VP of Marketing - Fisher & Paykel.

What is Pierre Martin's email address?

Pierre Martin's email address is pi****@****ity.com

What is Pierre Martin's direct phone number?

Pierre Martin's direct phone number is +151433*****

What schools did Pierre Martin attend?

Pierre Martin attended Université De Montréal, Université De Montréal.

What are some of Pierre Martin's interests?

Pierre Martin has interest in Animal Welfare.

What skills is Pierre Martin known for?

Pierre Martin has skills like Marketing, Marketing Strategy, Brand Development, Brand Management, Online Marketing, Advertising, Social Media Marketing, Sponsorship, Sales, Go To Market Strategy, Retail, Trade Shows.

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