Marketing planning & strategyBudget management, GTM, pricing & promotionsDigital & acquisition marketing strategies : SEA, SEA, Social Ads etcLead generation, retention tacticsPerformance & model measurementROI optimisationsA/B testingTeam management and leadershipMarketing automation, CDP, personnalizationCRM sales & marketingSales enablement, optimzation, targets & measurementSales & Marketing OperationsKPI monitoring, BI, web analytics

Sales leadership & management of a x functional team based in Montpellier & TunisGrowth ownership of french marketBusiness development StrategySales & marketing resellers strategyCRM optimisation, data management and sales enablement (SugarCRM)Marketing automation strategy and programsProducts & promotions roadmap communicationAgency management (creative content, CRM data management)Customer acquisition, retention & loyaltyCustomer profiling, segmentation, analysis.Transversal project managementExaprint is part of Cimpress group / printing industry (Vistaprint, Pixartprinting etc) and leader in France for reseller market (printer, communication agencies, freelance..)

Digital marketing & sales strategyCustomer journey definition & implementationDigital marketingCRM infrastructureContent marketingE-commerceMarketing automationMarketing OperationsResellers sales & marketing strategyBudget & Team managementAnalytics & reportingPartners and agency management

I am associate in Smart'R ecommerce startup specialized in electrical urban mobility. I have in charge digital, social media & marketing activities for developping online revenue & marketing partnership.smart-r.fr and one-mile.fr

Inbound certified (hubspot) & social media manager, I help companies & local authorities to implement digital & social media strategies. I manage the entire customer relationship from business requirements, to project management, coordination, implementation & production. I help companies from various sectors: IT & communication, SaaS software, food processing industry, tourism, bank & finances etc.As the Director of Social Media Kapital, I’m responsible for the firm’s growth strategy, P&L management and for customer relations- Social media audit and social media strategy- E commerce marketing & lead & revenue gen- Support to community management & socia media content- Social selling pilot & deployment- Social media reporting, KPI, dashboard, business intelligence- E-reputation management & social media monitoring- Web influencers identification & influence strategy (CIO, CTO, entrepreneurs, bloggers...)- Employee advocacy strategies- Media plannning, lead generation and web traffic acquisition- Social media advertising : Facebook ads, Twitter Ads, Linkedin Ads- SEO and SEM- Social media training : face to face, webinars, videos, elearningsocialmedia-kapital.fr

The academy provides social media programs and training in France. Methologies and concepts are coming from the Social Media Academy (Palo Alto) where I've been certified in 2010.Trainees profile :- marketing consultant- marketing managers and directors- product manager- senior business analyst- community managers.Medias Sociaux Academy programs :- Social Media Strategist training (2 days + 3 webinars)- "Utiliser Facebook pour l'entreprise"- "Utiliser Twitter pour l'entreprise"- "Utiliser Linkedin et Viadeo" pour l'entreprise- "Recrutement 2.0"- "Le tourisme et les médias sociaux- "Création d'entreprise : booster sa visibilité avec les médias sociaux"- We provide offsite and insite training with personnalized programsLocations :Sessions are currently organized in Toulouse, Paris, Marseille, Aix and Montpellier. We also provide online training scheduled in webinars.

Reporting to EMEA SMB Marketing Director, communicating with the international senior management team, part of Senior Marketing EMEA Leadership team, with 6 direct reports and 20 indirect reports (agency) - 12m$ budget management- Team management and agency management- Operational customer insights- Marketing segmentation- CRM programmes such as Triggers and LCM campaigns- Supervision of database infrastructure projects- Implementation of statistical models for data selection optimization- Data quality improvement- Marketing Data Privacy Responsibility in 13 European countries- Database Operations management- Executive presentations to VPs

- Tactical and strategic DM planning for 13 countries- Budget management of $70 m- Contact Strategy, circulation planning, EMEA demand forecasting- Risk analysis, incremental plan and contingency actions- Life Cycle Management programme definition- Marketing Segmentation and market analysis – leading SoHo marketing differentiation in EMEA- Executive presentations to Senior Sales, Marketing

- Online marketing plan and budget planning: emails, affiliation, banners- Responsible for $10 m annual online budget- Daily Business performance monitoring – balancing agression, margin and demand, tactical actions- Online Reporting development, merchandising, test roadmap- Team Management of 4 direct reports

- Responsible for re-estimating EMEA SMB & consumer demand for Direct Mail, Advertising, Radio, TV and Internet activities on a weekly basis for optimizing weekly sales & marketing actions- Weekly presentation & business explanation to senior management- Corrective actions for sticking with initial forecast- Monthly demand commitment for defining sales objectives for more than 1,500 Sales Reps

- Responsible for headcount reviews and Opex for Montpellier site- 3 years business plan development for moving activities to Casablanca- Deputy Financial Director

- FPA team management of 6 direct reports- Responsible for financial planning development (P&L, call models)- Supervision of financial closing in cooperation with accounting manager- Development of financial & business and sales reporting- Corrective actions recommendations to senior management (GM, Sales & Finance directors)

- Sales Compensation Plan definition, calculation and communication- Sales reporting, variance analysis, recommendations- Development of a centralized tool for administrating marketing campaigns, automating calls reporting and optimizing marketing spend- Development of a Sales tool for optimizing portfolio management - Sales objective definition & negotiation for more than 150 Sales Reps

Direct Marketing, Demand Generation, Database, Social Media Marketing, Marketing Planning, CRM, Campaign Management, CRM program, Personalization, Circulation Planning, Contact Strategy, Demand Forecasting,Marketing Segmentation, Data privacy, Data Quality, Data Operations, Test Roadmap, Project Management, Analytics, CRM reporting, Customer insights, Business planning, Online reporting, Online planning, Strategic planning, ROI optimization, Problem Solving, Budget Management, Business Acumen, Financial Acumen, Multi-cultural Management, Agency Management, Remote Management, Indirect Management, Action oriented, Result oriented, Budget control, Canada