Directeur Marketing Digital, Sales Development
CurrentMarketing planning & strategyBudget management, GTM, pricing & promotionsDigital & acquisition marketing strategies : SEA, SEA, Social Ads etcLead generation, retention tacticsPerformance & model measurementROI optimisationsA/B testingTeam management and leadershipMarketing automation, CDP, personnalizationCRM sales & marketingSales enablement, optimzation, targets & measurementSales & Marketing OperationsKPI monitoring, BI, web analytics