Pierre Monchatre Email & Phone Number

Baar, Zug, Switzerland

Lead international strategy and programmes to drive awareness of innovative Omnipod delivery system to improve the lives of people with diabetes

Zoug, Suisse

EMEA Special Markets strategic development including customer segmentation and targetingCollaborate with (B2B and B2C) Consumer, Ortho and GP marketing departments to support development plans, and to capture/customize campaigns and materials for specific use within Special MarketsWork with major accounts and actively engage with customer and Business Development Managers (BDM) across EMEA to define specific needs/opportunities, set and deliver account-specific marketing commercial plans and tailored programsActively collaborate with BDMs, Senior marketing Director and lead key accounts business plans preparation and governanceCompetitive intelligence and benchmark industry practices specific to Special Markets

Switzerland

PME, Startups Marketing Strategic advisor Enrich and improve customer journey digital touch point to maximise engagement and conversion via targeted media buying, SEO, SEA, Programmatic, Website, CRM Develop integrated and operational media/digital content hub strategy via social media, influencers, brand advocacy and partnerships platform to boost key purchase funnel metricsStartup's pitch, fundraising and development

Rolle, Canton De Vaud, Suisse

Brand and Digital Communications Strategy, Vision and Leadership Communication Strategy across the central functions, business units, regional sales companies, on short term plan and mid term planDigital Marketing and Campaign Management Enrich and improve customer journey digital touch point to maximise engagement and conversion via targeted media buying, SEO, SEA, Programmatic, Website and creativeDevelop integrated media and digital content hub strategy via social media, influencers marketing, brand advocacy and partnerships platform to boost key brand funnel metricsNurturing programs serving best content/offers versus customer journey (PRM/CRM)Email campaign and automation (Adobe)Digital Innovation to increase shoppers visits: ignition1, social media, mobile format, click to call, click to map, store visit, DCO, Chatbot – MessengerQuality centre management for lead requalificationPurchase funnel monitoring & tools (Dashboard Tableau, Web analytics, audit)

Rolle, Canton De Vaud, Suisse

Communications Strategy & Partnerships - Events Operations and projects managementInfiniti pan European marketing and media communication strategy to strengthen the purchase funnel adapted to G11 countries, Quarterly campaigns, Budget managementPartnerships & Events OperationsBoost experiential strategy across channels supported with unique partnerships platforms to enhance visibility and traction – Discovery, Canal+, Michelin, Renault Sport F1Pan European Motor show Management - Geneva, BrusselsManagementManage team to support the development and execution of the communications and experiential strategy with continuous values learning and commitment to quality

Rolle, Canton De Vaud, Suisse

Brand engagement experiential – Ultimate F1 drive, Test Drive at home conceptDevelop exclusive events and environments to offer ultimate brand experience to Infiniti premium customers (private and fleet) and partners to create emotional engagement and generate business leads fully integrated across channels.Pan European Motor Show Tier 1 & Tier 2 countries Sponsorship & Partnerships – F1, track/drive days, golf tournament, factory tours, Incentives

Switzerland

Media Strategy planning – 9 countries, national and geo-localisedMedia strategy and planning to ensure Infiniti's paid media is delivering "premium" brand credentials including ATL, BTL, online and digitalMedia Partnership creation, development, implementation to enhance visibility and boost showroom traffic at local level with Les Echos, GMT, Autotrader, Impulse, Marie Claire, GQMonitor KPI, budget, Briefing, campaigns, CRM data, external agency relationship

Suisse

European Motorsport events & Customer experience - 30 events per year, 10 key projectsEvent strategy definition, location recommendation, material & website creation, invitation process, team recruitment, onsite management, ROI analysis and scorecardsEuropean customers road show, track experience, product launch, VIP nights, dealership opening, convention, training, fleet and B2B event, local eventSponsorship & deployment of Formula 1 Infiniti Red Bull Racing

Switzerland

Brand Pan European Customer Journey – 9 countries, 26 New Dealerships OpeningsDevelop and implement Infiniti Centres customer experience (Gold POPAI Award 2009)Boost dealer opening with unique center opening concept: Digital Art CompetitionBoost brand credentials with tactical partnerships activationCoordinate with Infiniti partners and suppliers for POS display and logistic for G13 countriesAssist in creation and implementation of Infiniti Pan-European CRM and sales Tool (i4U)

Master'S Degree, Business Administration, Management And Operations

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: International student program

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Two Year University Degree, Business Administration And Management, General

Activities and Societies: IUT school association president