In the ever-changing e-commerce landscape, growth mindset and focus on sustained scalability are allowing the teams to successfully lead L’Oréal Vietnam’s online transformation resulting in significant revenue growth and market share gains.Spearheaded the transformation of our operating model that resulted in significant control and efficiency improvements across the value chain, from the logistics to the e-store management.Reengineered L'Oréal's media capabilities with an integrated approach that combined data, IT, innovation and partnerships; ensuring our ability to compete in today's rapidly changing media market. The Group has built a competitive edge by investing intelligently and efficiently in media as competition intensifies and platforms seek to increase traffic monetizationLed Join Business partnerships with a strategic and integrated approach across the Group (“One Group”) resulting in positive business impact on the top line and efficiency gains in the bottom lineLed multiple data projects in ecommerce, media and market insights, positioning Vietnam as a leader in developing data solutions with positive business impact.

Multi-division Chief Digital Officer across 4 divisions, 11 brands : ACD (La Roche Posay, Vichy), LUXE (Lancome, Kiehls, YSL, Shu Uemura), CPD (Maybelline, LOreal Paris), PPD (LOreal Professionnel, Kerastase).Scope : E-commerce/Social commerce, Social & Advocacy, Media, Data/BI, CRM (tech), Consumer & Market Intelligence.

From the incubation stage to the acquisition by Alibaba (April 2016), I gained first-hand experience building a major ecommerce marketplace. During my 4-year tenure at Lazada, I held key responsibilities in category and key account management, which included identifying revenue growth opportunities and developing strategies covering assortment (product mix prioritization based on data & insights), operations (go-to-market model for major brands and merchants), and merchandising plans (onsite and marketing channel optimization).Owned the P&L and strategy of the most strategic key accounts in the Electronics and FMCG categories. Led JBPs with top global brands including L'Oréal, Apple, Samsung, Xiaomi, Abbott, Philips, which at the time contributed up to 50% of LazMall's total GMV;Led cross-functional teams (marketing, media, supply chain) to create the first innovative and large-scale Super Brand Day (Samsung) in Vietnam including pre-order mechanics and O+O activations;Delivered record-breaking double-digit (Ie. 11.11) campaigns in collaboration with brands and internal teams.

Owned P&L for Home categories (Home Appliances, Home and Living). Managed team of 15 and delivered+130% YoY Growth above average of the company; andDefined assortment and seller acquisition strategies from Vietnam and cross-border to support growth ambition across categories

Owned P&L for the Home Appliance category across the 6 markets, with the primary objective of driving growth and profitability;Developed regional partnerships with Philips as a Global Strategic Key Account (GSKA) and supported the brand inlaunching and acquiring a leading position across the region;- Led assortment gap analysis and set up assortment and seller acquisition strategies/KPIs for SEA. Partnered with Alibaba Group and the cross-border teams to source new assortment and onboard new China-based merchants to the platform (Laz Global) to accelerate the acquisition of new buyers to the platform through a more diversified and affordable assortment (Chinese and OEM brands);Planned and implemented major campaigns (e.g. 11.11, 12.12, etc.) with markets, including deal reviews and traffic building planning; andInitiated and developed cross-functional initiatives to unlock the potential of "bulky" appliances in the region, including partnerships with service providers (installation), logistics providers, and payment providers (instalments).

Owned targets for seller acquisition and activation on marketplace across seller segments to support categories growth; Initiated the 10K program (i.e. a KPI for achieving $10K GMV within 6 months after launch) and coordinated its implementation with category leads; designed and implemented new incubation process to accelerate the path to the first order following onboarding; developed an Intensive Care Unit and onboarding packages including marketplace tools trainings, media support, data solutions for sellers.